Checkland Kindleysides

✨ Introducing our latest experiential retail study! ✨   Today we’re excited to launch our new, two-part retail series, featuring two very different perspectives – both strategic and creative.   Part.1 we look at how to re:code the design process beyond algorithmic standardisation to drive differentiation and tackle declining CX ratings. While in Part.2, we focus on how to re:animate experiential retail beyond the gimmicks, to create more meaningful shopping experiences for modern consumers.   Explore a sneak peak below. Intrigued? Join us as we challenge the current status-quo and explore the new source codes of experiential retail design. Email mike@checklandkindleysides.com to book in your teams presentation today.   #experientialretail #retaildesign #trends #strategy #webinars

The shine is fading on Mass-Market Luxury - What’s next? 👀   Recent financial results from the likes of Kering, LVMH, and Saint Laurent, tells us that the luxury boom is over. But while certain brands have experienced a slowdown, the broader narrative tells us a lot about shifting consumer expectations... There’s now a clear, and growing, demand for authentic quality, meaningful craftsmanship, and sustainable practices that resonate beyond fleeting trends. Brands like Hermès and Prada Group have demonstrated resilience and growth by staying rooted to these values, showing that focusing on heritage and integrity can pay dividends even when the market softens. "A shrinking market will require a renewed focus on creativity, greater innovation and a mindset shift among luxury leaders." As highlighted by the The Business of Fashion, this shift poses a crucial opportunity for luxury leaders to recalibrate on: ✨ Creativity: Pushing boundaries in design, embracing artistic expression, and creating pieces that tell a story. 👌 Integrity: From sourcing materials to celebrated craftsmanship, brands must invest in sustainability and authenticity that set a new standard. 💖 Desirability: Moving from high-volume products to curating collections with poise and purpose, as the era of ‘buy less, buy better’ evolves. Ultimately, the future of luxury will be shaped by those who resist the allure of hype culture and instead prioritize long-term impact, authenticity, and excellence. The challenge lies in balancing heritage with innovation, hype with heart, and exclusivity with responsibility. To see these insights in action, check out our work with Waterford, ushering in a new era for a brand with a storied heritage: https://lnkd.in/egV5t5Di #luxury #authenticity #retaildesign #brandbuilding #insights

Has retail become unintentionally predictable? 👀   We live in an age where algorithms have the ability to silo design thinking. In our tech-driven design era, how do brands and designers collectively break out of generative inspiration and adopt a creative process that reprioritises originality and amplifies authenticity?   Join our Senior Strategist Mike Tristram as we explore how to consciously disrupt standardisation in retail design and supercharge your teams creative imagination. Email mike@checklandkindleysides.com to schedule your presentation today. #experientialretail #retaildesign #trends #strategy #webinars

"adidas delivers an escapist retail space with its new LA store." FRAME Check out our latest feature on FRAME and their take on our latest design collaboration with the visionaries at adidas: https://lnkd.in/egSRDG5s Photography by Tom Morgan - TDM.Space #retaildesign #sportswear #escapism #mondaymotivation

Joseph Cheaney’s bold new move on New Bond Street! 👞 How do you design for one of the most revered luxury shopping streets in the world? That was the challenge we embraced with our latest project for Joseph Cheaney & Sons flagship boutique on New Bond Street. In this eponymous location, we created an elevated interpretation of their signature retail identity. An intimate brand space, it delivers big on impact, using light and mirrors to create a sense of drama and depth. The result? A boutique that invites and immerses customers in the craftsmanship and quality that sets Joseph Cheaney apart. Explore the full design story on our website now: https://lnkd.in/exJEYbMn #newbondstreet #retaildesign #heritagebrands #interiordesign

✨ Exciting News! ✨ Our latest design collaboration with Hourglass Cosmetics is turning heads on Packaging of the World! This global gift packaging concept beautifully showcases our shared ethos and dedication to creativity, sustainability, and attention to detail. A huge thank you to everyone involved in bringing this project to life. Check out the feature here: https://lnkd.in/d8CDCing Explore this exciting project in full on our website below: https://lnkd.in/er-beTbF #PackagingDesign #Cosmetics #Luxury #Feature #AgencyLife

Is this a new chapter for luxury watches?! 👀 In the watch industry, supply rarely outstrips demand – with most LE models sold out within minutes of launch or consumers having to jump through hoops to even get on a waiting list. But times are changing. Younger generations, the growth drivers in this category, have become accustomed to instant gratification and are less appreciative of elitist tactics. As such watch brands are reverse engineering their retail experiences to offer more walk-in purchases shunning the ad-old, made-to-order showroom service. “The highest end of the consumer spectrum is resilient, with a growing interest in more precious and LE models.” Vogue Business Across the board luxury retail is working hard to find that sweet spot between desirability and inclusivity. Nowhere is this more true than the luxury watch market. A great example of a brand getting this right is Cartier's 'Time Unlimited' experience spaces. A storytelling odyssey of their 100 year tenure in watchmaking as well as an exclusive opportunity (for those with the money) to purchase the latest LE models. If you’re looking to thrive in this new generation, let’s talk. https://lnkd.in/ecj4F3hU #luxury #watches #retaildesign #brandexperience

Unveiling Hourglass Cosmetics’s new global packaging concept ✨   A unique project that started out as a bespoke gifting experience – unique to their new concession space in Selfridges – so successful, it inspired the artistry team at Hourglass to task us with translating this into a new direction for their global packaging design.   Daringly desirable, we created a luxury packaging design concept that speaks effortlessly to Hourglass's allure, where sophisticated simplicity is a beauty to behold. Every detail leads on cruelty-free without compromising on quality, in line with their exacting brand ethos.   Explore the full story of how we designed a new pinnacle in luxury beauty packaging: https://lnkd.in/er-beTbF A great collaboration to be a part of, special thanks to Sarah LaGreca, Jenn Lim and Carol Bocchieri 🙌 #packagingdesign #luxury #beauty #cosmetics #giftingexperience

Are Gen Z the new wristwatch aficionados? 👀 Over 60% of Millennials and Gen Z consider owning a luxury watch to be a top lifestyle aspiration, and 41% of Gen Z have already started their collections in the last year. What's driving this?... Unlike the fast-paced world of sneaker collections, Gen Z is gravitating toward icons over novelty. They’re tuning out the oversaturation of collaborations and short-term fads, instead valuing the time honored craftsmanship and authentic stories of luxury watchmakers. For many, these aren’t just purchases or ‘flipping’ on resale sites - they’re investments. What’s key to capitalising on this shift? Education. Consumers are immersing themselves in content, learning the history, and joining knowledgeable communities. To continue fuelling this growing demand, luxury watch brands must evolve - offering engaging, educational experiences in fresh, dynamic and accessible formats. Ready to create experiences that resonate with a new generation of watch collectors? Let’s talk. #LuxuryWatches #GenZ #BrandStorytelling #MarketingActivations 

Introducing adidas Originals DTLA, the newest home for LA’s creative community 👀   What was once a check-cashing business in the '80s has now transformed into an immersive retail space. A stunning architectural revival, integrating the raw and historical foundations of the space - contrasted with an impactful use of the brand’s ionic blue and distinct brand design. A one-off design by Skateboarding legend, Mark Gonzales is also a prominent feature of the space.   Designed to surprise, excite, and engage the streetwear community, we’re proud to have collaborated with the visionary team at adidas once again on “a space that is set to draw you into a world where every detail tells a story.” Photography by Tom Morgan - TDM.Space #LA #retaildesign #streetwear #culture #designagency