Making Your Favorites

Our ice cream inventors and our team members are kind of a big deal. These are the brains behind every visit and every scoop, from Pralines ‘n Cream to Jamoca® Almond Fudge. They start each day off with one goal in mind: make someone’s next favorite flavor. And, while that might sound like a lot of pressure, we've heard it’s a pretty sweet gig.

A Little Bit of History

Back in 1945, Burt Baskin and Irv Robbins had a pretty great idea. See, they were big ice cream people. So while every other ice cream shop stuck with vanilla, chocolate, and strawberry, they decided to go big. Like, “let’s offer 31 flavors instead” big. Because ice cream should be an every day treat. And the people? Yeah, they loved that.

Seize the Yay

Some people think happiness is elusive. That all you can do is sit back and hope it comes to you. Well, they don’t see what we see. Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another. Catch your kid’s smile coming off the bus today? Worth celebrating. See, happiness isn’t a lottery you win; it’s a choice you can make. Even if the world hands you a million reasons to choose otherwise. So laugh it off over ice cream. Get a just-because cake.

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