Briko

In the world of cycling, passion and determination are the real driving forces that push every athlete towards the finish line. Giulio Pellizzari cyclist for VF Group Bardiani CSF Faizanè, truly represents these values. “I started cycling when I was 7 years old. When I get on the bike, my more aggressive side comes out. Believing in myself and staying consistent has helped me get here and will take me even higher. It’s an honor to be part of Briko’s history” - Giulio Pellizzari Join us on this journey, where strong spirit drives excellence, and victories are not just wins, but a celebration of unwavering dedication. #BRIKO #SPORTSMANBYVOCATION

On Sunday, September 15th at 11AM, our stand at the Italian Bike Festival will host an exclusive Meet & Greet with emerging star Giulio Pellizzari from Team Vf Group Bardiani-Csf Faizanè. This is a unique chance to get up close with one of the most promising young talents in cycling, as people will have the opportunity to chat, take photos, and get autographs from Giulio Pellizzari. Don’t miss out on meeting a future star of the sport and discovering all the new items in our Bike 2025 collection. We look forward to seeing you there! #BRIKO #IBF

The Racing System Collection for Attaquer x Briko: head to toe, built for speed The centrepiece of the latest collaboration are the Briko Detector Sunglasses which feature electrifying lighting motifs on its retractable arms, all hand painted in Italy. #BRIKO #BRIKOXTHEATTAQUER

Our Off-Road collection perfectly complements your adventurous spirit. #BRIKO #OFFROADSS24

For your next riding excursion, bring along Briko MTB essentials and energize while exploring the outdoors. #BRIKO #BRIKOMTB

Briko is ready to take on new challenges with this season’s Road collection #BRIKO #ROAD

Bike champion Niki Terpstra is the new Briko Ambassador Briko announced that Dutch road cycling champion Niki Terpstra will be the brand’s new Ambassador on Saturday, June 1st. The first nonofficial collaboration started at the Briko Granfondo last May 12th. Among the products supplied to Niki Terpstra are two helmets: Mach 4, ideal for road cycling, and Aero Plus, suitable for any terrain. With the helmets, the champion will also wear Detector and Taiga goggles. #BRIKO #AMBASSADOR #NIKITERPSTRAXBRIKO

First 2024 ride of the Briko-sponsored bike community The first non-competitive outing for the Briko Ride Club community bike took place in Trino Vercellese (Piedmont) on Sunday, May 26th: a group of amateur cyclists sponsored by Briko since 2022. The riders covered 70 kilometers, mainly through the Monferrato region, equipped with a Briko total look from the 2024 collection. Among the products worn are Mach4 and AeroPlus helmets, Tongass and Komi glasses, and Maze jerseys. The next outing of the Briko Ride Club community bike is scheduled for Monday, July 1st, in Turin, on the Tour de France arriving in the city. #BRIKO #BRIKORIDECLUB

Another unforgettable chapter of the Briko Torino International Granfondo has concluded! 🏁🚴♂️ As proud main sponsors of the event and providers of the celebratory jersey, we were thrilled to witness the cycling community come together for this exhilarating journey. From the historic ‘Fausto Coppi’ Motovelodromo Torino , our cyclists embarked on a scenic +112 km route, braving the hills of Torino and Monferrato, with the stunning Basilica of Superga as their ultimate destination. #BRIKO #GRANFONDOTORINO

Briko and Kappa unveil a new capsule collection for the 2024 Kappa FuturFestival Briko and Kappa launched a new capsule collection created for the 11th edition of the Kappa FuturFestival – the world’s leading daytime electronic music festival, sponsored by Kappa since its beginning – on Tuesday, May 7th. The capsule for men and women is also completed with customized Briko “Futur” goggles. The photo campaign is by Nima Benati. KFF 2024 will be in Turin at Parco Dora (July 5th to 7th). #BRIKO #KFF2024 Check on basicpress.com at this link for the photo gallery: https://lnkd.in/dTXHeww3