K-Way renews its collaboration with Shownu, member of the renowned K-pop band Monsta X and an icon of essential and authentic style. After walking the multicolored K-Way runway at Milan Fashion Week in a look from the R&D FW 2025 collection, Shownu now stars in a campaign dedicated to the latest version of Le Vrai 4.0 windbreaker. This year, the iconic rain jacket evolves into its 4.0 version: crafted from refined, waterproof, and breathable materials—lightweight, compact, and, as always, vibrantly colorful.
K-Way
Vendita al dettaglio di abbigliamento e moda
Torino, Piemonte 9.023 follower
Whatever the weather, we've got you covered, since 1965. #EnCasDe
Chi siamo
K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional, coloured and clever.
K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality.
The history – The K-Way® brand was created in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel observed as people rushed by in soaking wet clothes, with uncomfortable umbrellas in their hands.
And he had an insight: creating a waterproof object that could be carried all times, but which was neither an umbrella nor a raincoat. Therefore a revolutionary jacket was born: lightweight, comfortable and completely waterproof, that could be folded in a small hip bag. This product was soon launched on the market and proved to be successful from the beginning: the first year, 250,000 pieces were sold.
In 1970s many partnerships between K-Way® and various ski teams took place. In 1990 the brand was purchased by Superga and in 1993 it was transferred to So.PA.F. merchant bank. In 1999 it was acquired by Milan-based Multimoda Network.
In February 2004 K-Way® was included in the BasicNet Group’s brand portfolio.
K-Way® has reached such a popularity that today can be defined as one of the few very well-known and legally recognised brands, included as an entry in the Italian and French dictionary.
- Settore
- Vendita al dettaglio di abbigliamento e moda
- Dimensioni dell’azienda
- 201-500 dipendenti
- Sede principale
- Torino, Piemonte
- Tipo
- Società quotata
- Data di fondazione
- 1965
Località
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Principale
Ottieni indicazioni
Torino, Piemonte 10156, IT
Dipendenti presso K-Way
Aggiornamenti
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Born in 1965, now celebrating 60 years. The K-Way legend evolves once again. 60 years, 60 faces—a milestone marked by innovation. Le Vrai windbreaker reaches its 4.0 evolution, where heritage meets cutting-edge technology for superior protection and comfort. To celebrate, K-Way brings together 60 people in a campaign as bold, dynamic, and colorful as the iconic rain jacket itself. A tribute to individuality and community, where every face tells a story—because K-Way has always been about people. #KWAY #ENCASDE
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K-Way at Rinascente Milano From March 4 to 10, K-Way takes over the Flagship Store at Rinascente Milano, presenting the Le Vrai Claude 4.0, the iconic rain jacket that continues to define the brand’s legacy. With its timeless design and advanced technologies, it represents the essence of K-Way’s commitment to functionality and contemporaneity. #KWAY #ENCASDE
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"If I had to choose, I would choose blue, because it is a color that I can manage better than others. Then, of course, there is also the symbolic meaning of blue, which is clearly the color that connects the sky to the earth, the sea to the sky." - Emiliano Ponzi In Y/our Life - The Hidden Side of Everyday Things celebrates the 60th anniversary of K-Way in 2025, marking a milestone as the brand opens its doors to creativity and contemporary art. #KWAY #INYOURLIFE
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A Vision in Motion Sixty years of history, reimagined on the runway. The K-Way R&D FW25 show merges past and future, defining a new era of versatility and design. #KWAY
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“I’m one of those who believes that colors hold incredible power, especially in how they relate to everything around them. You can have a perfectly organized space, and then a color comes in, effortlessly disrupting that harmony” - Patricia Urquiola In Y/our Life - The Hidden Side of Everyday Things celebrates the 60th anniversary of K-Way in 2025, marking a milestone as the brand opens its doors to creativity and contemporary art. #KWAY #INYOURLIFE
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K-Way opens the doors of Museo della Permanente (Via Turati, 34, Milan) to unveil In Y/Our Life – The Hidden Side of Everyday Things. Step inside and explore the exhibition. Come visit us. Discover more and reserve your free spot at kway-inyourlife.com #KWAY #INYOURLIFE
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K-Way’s Fall-Winter 2025 runway highlights A first look at the key pieces that redefine functionality with flair. #KWAY
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Always drawing inspiration from our heritage, to shape a bolder future K-Way, 60 years and counting. Discover more at kway-inyourlife.com #KWAY #INYOURLIFE