Dr. Vranjes Firenze

This month, we celebrate one year since L’OCCITANE Group proudly welcomed Dr. Vranjes Firenze into our family of brands. Renowned for its luxurious home fragrances and Florentine craftsmanship, Dr. Vranjes Firenze has enriched our portfolio with its legacy of artistry and innovation. Over the past year, we’ve embraced the brand’s expertise in creating unforgettable ‘Made in Florence’ experiences, from its iconic home diffusers to its growing collection of personal fragrances, and celebrated the grand opening of its newest flagship at Via Calimala 29R, right in the historic centre of Florence. This milestone reflects our commitment to building a geographically balanced, premium portfolio while honouring the heritage and identity of each of our brands. It’s been an incredible journey collaborating with the team to amplify the global reach of this distinguished brand. Here’s to continuing our shared vision of delivering exceptional, sustainable luxury! #LOCCITANEGroup #DrVranjesFirenze #SustainableBeauty

On the occasion of “Il Genio di Milano” exhibition at Gallerie d'Italia in #Milan, Integra Fragrances and Dr. Vranjes Firenze offer visitors an immersive olfactory #experience that captivates the senses and enhances their journey through the exhibition. From the reception area and throughout the entire show, thanks to #IntegraFragrances’ Made-in-Italy technology, the “Arancio Uva Rossa” #fragrance by #DrVranjesFirenze dresses the space, making this art experience even more welcoming and engaging. “Il Genio di Milano” is open until March 16, 2025. Don’t miss this scented journey! #IF X #GalleriedItalia  #scentidentity #scentdesign #scentbranding #perfumery #scentmarketing #olfactorymarketing #olfactorybranding #scentexperience #scentjourney

✨ Celebrating new beginnings ✨ As we prepare to welcome a new year, we reflect on our journey of progress, innovation and dedication to creating timeless fragrances. The year 2024 marks an important milestone for Dr. Vranjes Firenze, which proudly joins the L'OCCITANE Group family. Together, we embark on a journey of shared values, creativity and excellence. A future full of growth, inspiration and unforgettable fragrances. #DrVranjesFirenze #LOccitaneGroup #NewBeginnings #FragranceCraftsmanship #MadeinFlorence

Exciting #news from #Florence ✨   We are very proud to present our new flagship store in the heart of Florence, at Via Calimala 29R! The fifth boutique in the city that has hosted and inspired us for over 40 years marks an important milestone, as it is our first opening since joining The L’OCCITANE Group.   For the occasion, we were delighted to welcome distinguished guests including Reinold Geiger, President and CEO of L’OCCITANE Group, our CEO Giuseppe Colotto, and the Mayor of Florence, Sara Funaro. Visit us to experience this tribute to Tuscan #craftsmanship, where local #artistry meets our global vision for the #future. #newopening #DRVboutiques #MadeInFlorence #Tuscany #drvranjesfirenze

Last week, Dr. Vranjes Firenze celebrated the grand opening of its newest flagship at Via Calimala 29R, right in the historic centre of Florence. This beautiful new location marks a key milestone for the brand as its first major opening since joining L’OCCITANE Group, and it reflects a deep commitment to craftsmanship and Tuscan heritage. The event brought together both local and international figures, including Reinold Geiger, Chairman and CEO of L’OCCITANE Group, along with Dr. Vranjes Firenze’s CEO, Giuseppe Colotto. They were honoured to welcome the Mayor of Florence and a variety of notable personalities from the local community. This new boutique - Dr. Vranjes Firenze’s fifth in Florence - represents a significant new chapter in the brand’s journey, with its elegant setting offering a fragrant tribute to the city’s rich cultural heritage. This opening is a celebration of local artistry, sustainable growth, and global ambitions, all captured in an unforgettable evening in Florence. #DrVranjesFirenze #LOCCITANEGroup #FlorenceBoutique

Inspired by the eternal charm of #Florence, this year’s #LimitedEdition #Festive Collection celebrates the festive season with an alluring color combination: deep, enveloping midnight blue meets luminous and precious pearlescent gold in a sophisticated and dazzling contrast. A multisensorial gift experience that transforms every moment into something magical. Indulge in our festive scented world by visiting us in our boutiques and at drvranjes.com. #scentedwishes #gifting #festivecollection #natale24 #madeinflorence

It is always a great pleasure to enhance Carlo Sestini's events with a touch of scented enchantment #madeinFlorence ⚜

We are delighted to unveil #VelvetSaffron, the newest addition to our exquisite home fragrance collection.    Inspired by the rich cultural heritage of #Florence, Velvet Saffron seamlessly blends the exotic notes of cardamom, saffron, and patchouli. These precious ingredients come together to craft a warm, inviting aura that envelops you in an embrace of indulging sophistication.   Let the captivating scent enhance your home and your senses. Discover Velvet Saffron and embark on a journey of sensory delight.   #VelvetSaffron #newfragrance #MadeinFlorence #ajourneyintoindulgence

We are delighted to join the exclusive echelon of the WORLD SPA ORGANIZATION! https://lnkd.in/dFpCkk4C

Dr. Vranjes Firenze x Lago S.p.a. "A Sensory Journey to Venice at Salone del Mobile". In a complimentary blend of fragrance and design, Dr. Vranjes Firenze and Lago S.p.a. transformed #CasaLago into an unforgettable #olfactoryexperience, transporting visitors to the magical atmosphere of the Venetian lagoon.    Starting from these considerations, designer Monica Armani has created a new collection for LAGO that were designed to become the protagonists of contemporary living all over the world and to be timeless, just like the Venezia Collection and Dr. Vranjes Firenze.   Our evocative fragrances enveloped every corner of the space, creating a scented ambiance for Lago's space. #Acqua The fresh and mysterious marine notes for the beginnings of an unexpected journey. #Ambra An enveloping and warming woody sweetness, like a welcoming embrace. #GingerLime A touch of freshness and vivacity that energizes and invigorates. #LeatherOud A bold encounter between leather, oud, and rose, for a sophisticated and elegant olfactory experience. #Bellini A tribute to the iconic Venetian aperitif, with notes of white grape, peach, and ginger that evoke the city's flavors and colors.   A perfect blend between the fragrance artistry of Dr. Vranjes Firenze and the innovative design of Lago, together, we offered the visitors of Salone del Mobile a unique and unforgettable sensory experience. #SaloneDelMobile #DrVranjesFirenze #CasaLago #LagoDesign #Design #Fragrances #Venezia #Experience