FURLA

Furla partners with local distributor Wing Tai Fashion Sdn Bhd to open Fall/Winter 2024 Pop-Up store at Kuala Lumpur Pavilion Sdn Bhd, Malaysia.   Starting from October 21st till the 27th, Furla invites customers on an emotional journey through sophisticated elegance in discovery of refined designs, high-quality craftsmanship, and timeless pieces that perfectly embody Furla's heritage.   The exclusive Pop-Up, located in the Pavilion KL Main Entrance, features a minimal display of FW24 products, arranged with graceful flower compositions. Visitors will be able to enjoy a complimentary photo booth where they can capture their experience.    #FurlaNeverOrdinary

On Tuesday, October 8th, Furla Progetto Italia welcomed students from the Master Luxury & Fashion Management program of 24ORE Business School. The students were given a comprehensive presentation on the entire product development process, starting with the design and merchandising stages, followed by an overview of materials research and the development of metal accessories. They then toured the modelers to see pattern creation and visited the prototyping department to observe how products come to life. The visit concluded with a look at quality control processes. The Master’s program equips students with the skills needed for leadership roles in the fashion and luxury industries, combining theoretical learning with practical exposure. Furla's commitment to education and training to cultivate tomorrow's talents is growing stronger thanks to the Furla Academy, a training program founded in 2018 in partnership with ITS Mita, with the goal of spreading and passing on the company's incredible know-how.

Furla and GAM - Galleria d'Arte Moderna di Milano celebrated the opening of Converging Figures, a solo exhibition by Kelly Akashi, curated by Bruna Roccasalva with an exclusive dinner co-hosted by Purple magazine and Olivier Zahm. Akashi’s project for the Furla Series program, the first dedicated exhibition in an Italian institution, revolves around the concept and phenomenon of “reflection,” explored through a visionary path that winds its way right through the permanent collection, creating a dialogue and synergy with the museum’s architecture and masterpieces. For the occasion, Olivier Zahm and Furla welcomed key personalities from the international art and the fashion scene for a guided view, led by the curator Bruna Roccasalva, and followed by an intimate dinner in the impressive setting of the GAM rooms. For the occasion, some of the attendees wore the Sfera bag from the limited edition Milano Capsule unveiled during the Milan Fashion Week. 

A new Furla introduced in the Fall Winter 2024 ADV Campaign. Simple but never ordinary is the ultimate form of elegance. Furla is the timeless companion for every version of a woman, ready to accompany her day with effortless grace and sophistication. Poetry surrounds her life with a gentle and inspiring presence. Her style is innate, a natural extension of her authenticity and confidence. It is quiet yet undeniably present, making a statement without uttering a word. Shot by the photographer Alessandro Furchino Capria, the campaign portrays unique episodes of Furla women who go about their day. They value quality time, in style. Through an intimate glimpse, Furla Sfera makes its initial appearance: a morning filled with an ambitious woman’s exciting rush for endless chances and possibilities. In the next episodes, Furla Sfera Soft and Furla Nuvola are always in good company preserving a sense of intimacy. Furla is there to witness every season in a woman’s life, building unbreakable bonds since 1927 - there to last for generations. The brand’s global advertising campaign amplification across EMEA and Asia is comprised of a strategic mix of digital, mobile, print, OOH, and for the first time, streaming platforms such as Netflix. #FurlaNeverOrdinary

Furla Academy is thrilled to announce the collaboration with Chiantiform, the training agency representing five Chianti municipalities, to create new job opportunities for young people and the unemployed. Thanks to EU funding under the GiovaniSì project, Furla has launched two professional training programs, "GOL - Pret a porter," focused on the leather goods sector. The first course on prototyping ran from September to December 2023, involving 7 participants at Furla's Prototyping and Modeling departments. The second course, from April to July 2024, focused on model engineering and included 10 students. In both educational paths, the theoretical part was carried out in collaboration with the teachers of the ITS MITA Academy, while the internship involved Furla Progetto Italia artisans from the modeling and prototyping departments, who guided the participants by showing them the entire cycle of the production process and assisting them in the different phases of assembling some bag models. Investing in the future of our youth and local employment is a priority for Furla. #YouthEmployment #TrainingPrograms #LeatherGoods #Furla #Chiantiform

FURLA SERIES  KELLY AKASHI. Converging Figures Curated by Bruna Roccasalva   Promoted by Fondazione Furla and GAM – Galleria d’Arte Moderna, Milan   September 13 – December 8, 2024 September 12: 10 AM press conference and preview, 7 PM opening GAM – Galleria d’Arte Moderna, Milan For the sixth edition of the Furla Series program, Fondazione Furla and GAM – Galleria d’Arte Moderna of Milan announce Converging Figures, a solo exhibition by Kelly Akashi, curated by Bruna Roccasalva.   The first exhibition dedicated to the artist by an Italian institution, the project presents a series of new works designed specifically to dialogue with the museum’s spaces and collection.   Kelly Akashi is a Japanese-American artist, born and raised in Los Angeles, whose practice is distinguished by her ability to reconcile a conceptual approach with an attention to form and process. Always carried out with great skill and a profound knowledge of materials, Akashi’s works explore universal concepts such as time and space, the impermanence of the natural world, the transience of the human body, and entropy.   Attracted to materials like glass, wax, and bronze, Akashi shapes them by creating forms that reproduce natural elements such as plants, flowers, shells, or parts of her own body, recording their physiological changes and the passage of time. Juxtaposed in poetic compositions that often look fragile and precious, these familiar yet alienating forms explore existential questions, encouraging us to look at things from a different, broader and less anthropocentric perspective.   The project that Akashi has come up with for the Furla Series revolves around the concept and phenomenon of “reflection,” explored through a visionary path that winds its way right through the permanent collection, creating a dialogue and synergy with the museum’s architecture and masterpieces.   Kelly Akashi’s exhibition is the sixth edition of the Furla Series project, and is the upshot of the collaboration between Fondazione Furla and GAM: a partnership begun in 2021 to promote annual exhibition projects providing a unique opportunity for past masters and protagonists of the contemporary scene to come face to face.   Furla Series is the project cycle that since 2017 has seen the Fondazione Furla engaged in the creation of exhibitions in collaboration with major Italian art institutions, with an all-female program designed to valorize and showcase women’s fundamental contribution to contemporary culture.

FURLA EYEWEAR LANDS AT PAREA MARE IN SANTA MARGHERITA LIGURE Destination Riviera di Levante. Far from urban life, in search of an oasis of light-heartedness, where body, mind, and the eyes are in a state of peace and balance. Furla Eyewear arrives at the Parea Mare in Santa Margherita Ligure with its latest collection of sunglasses crafted by the De Rigo Group. Liguria is the set of the first "signed" Furla Eyewear bistro, where the brand's lifestyle finds space among the seaside settings of Tigullio. Sunglasses, with a vintage and sophisticated style, inspire the temporary coverings of the bistro's furnishings; striped motifs act as a backdrop to the graphic main silhouette of Furla’s summer campaign, bringing back the seventies imagery. The exclusive pattern customizes the seats and cushions but also the mise en place and the uniform of the staff, giving the Parea Mare a relaxed and sophisticated atmosphere. With this unprecedented takeover, Furla Eyewear invites you to discover the atmosphere of the Italian summer.

Furla once again pays homage to the world of cinema and acting with the new Furla Nuvola bags from the Prefall 2024 collection interpreted by the young Italian Actress Nicole Rossi - presently best known for her role in the acclaimed last season of “Skam Italia”. Reflected in the talented Nicole Rossi’s light and joyous energy, the Furla Nuvola bag encapsulates four key concepts: bellezza, equilibrio, leggerezza, and libertà. Beauty is synonymous with a state of calm, the balance between past and future, freedom of expression, and lightness in movements and forms. #Furla #FurlaPrefall24

We're thrilled to share the new OOH Campaign starring Pura, the new FURLA’s Eau de Parfum, under the license of Mavive SpA. The campaign makes its striking debut in Milan, at the Garibaldi Station Corner. The new Eau de Parfum perfectly expresses the brand's founding values such as Italianness, attention to detail, minimal elegance, and lightness. Sunny Italian Bergamot shines a light on the natural scent of Indian Jasmine Enfleurage. The soft touch of French Mimosa Absolute mingles with the pure elegance of comforting Amber Woods. An ode to brightness in an exquisite bouquet. #FurlaItalianMoments #FurlaFragrance

Furla Nuvola floating highlights. International guests gathered at the former Rimessa dei Fiori in Brera for the Furla Nuvola Milan Fashion Week event and enjoyed flowing nell'aria. #FurlaNuvola