A new Furla introduced in the Fall Winter 2024 ADV Campaign. Simple but never ordinary is the ultimate form of elegance. Furla is the timeless companion for every version of a woman, ready to accompany her day with effortless grace and sophistication. Poetry surrounds her life with a gentle and inspiring presence. Her style is innate, a natural extension of her authenticity and confidence. It is quiet yet undeniably present, making a statement without uttering a word. Shot by the photographer Alessandro Furchino Capria, the campaign portrays unique episodes of Furla women who go about their day. They value quality time, in style. Through an intimate glimpse, Furla Sfera makes its initial appearance: a morning filled with an ambitious woman’s exciting rush for endless chances and possibilities. In the next episodes, Furla Sfera Soft and Furla Nuvola are always in good company preserving a sense of intimacy. Furla is there to witness every season in a woman’s life, building unbreakable bonds since 1927 - there to last for generations. The brand’s global advertising campaign amplification across EMEA and Asia is comprised of a strategic mix of digital, mobile, print, OOH, and for the first time, streaming platforms such as Netflix. #FurlaNeverOrdinary
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