The Armani Group announces the opening of a new Giorgio Armani boutique and Armani/Caffè in Omotesando, Tokyo. The space is inspired by the dialogue Giorgio Armani has always had with Japanese culture, which he feels attuned to and is a source of continuous stimuli. The boutique, whose entrance and two large shop windows open onto the street, and the Armani/Caffè on the corner feature a specially designed high-impact façade, integrated into the context of the existing building. Inspired by Japanese lanterns, it consists of a series of platinum-coloured horizontal strips that create a delicate transparent effect, emphasising the volumes. Defined by thick profiles and punctuated by luminous circles evoking the symbol of the sun, it is a non-literal homage to local culture, reinterpreted in the aesthetic language of the designer.
Conceived by Giorgio Armani with his in-house team of architects, the boutique is arranged across two levels characterised by ample heights, with a total area of approximately 450 square metres. It is designed around a unique, minimal concept, in which beige and platinum hues dominate with blue, green and gold central zones bringing dynamism to the environment. The walls, defined by pearl-coloured bands and platinum-coloured profiles, delimit the spaces, narrowing in places to form scenographic luminous circles that dialogue with the exterior. Armani/Casa furnishings accentuate the space. The ground floor displays the men's clothing, accessories and eyewear collections, and Armani/Privé fragrances. The first floor presents the women's clothing and accessories collections for day and evening, complemented by fine jewellery, eyewear and watches. A special focus on the customer is expressed by the VIP and Made to Measure areas.
The Armani/Caffè is located to the side of the boutique, to which it is directly connected, with an expanded area of 100 square metres that can seat 34 people. The concept is inspired by the design and atmosphere of the 1930s and features pleasing smooth lines and natural materials. The fabric of the wall panels, in a special iridescent pale green shade, matches the dark green of the large square flooring slabs in marble aggregate, outlined by champagne metal borders. At the entrance, a bar counter welcomes guests and offers a selection of Armani/Dolci by Guido Gobino products. Logo and ‘Miya’ lamps from the Armani/Casa collection complement the interior design. The gastronomic selection is simple and sophisticated at the same time.
