News from the Laetitia Forest!
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In Cameroon, there’s a forest of 442 cacao, banana, and avocado trees that we named Laetitia.
It is estimated that the trees in the Laetitia forest will absorb a total of 41.74 tons of CO2 in their first ten years of life.
Thanks to Treedom, Icma has been contributing to the project since 2019. Its goal is to offset CO2 emissions, safeguard biodiversity, and provide a sustainable source of income for Cameroonian farmers, while also helping to counteract soil erosion and promote reforestation. The planted seedlings are directly owned by the local farmers, who devote themselves to their cultivation and care.
Several of the trees, including the last 15 in 2023, were planted as a result of the Kind project: for every 10,000 sheets sold from the 100% recycled paper collection, the company has decided to plant a new tree in the Cameroonian forest.
The Laetitia forest is located in the region known as the Cocoa Belt, which stretches between the 20th parallel south and the 20th parallel north. This area provides the optimal conditions for growing cacao but a choice was also made to vary the seedlings planted by adding banana and avocado trees. This contributes on the one hand to enriching the soil and favoring the best survival conditions for the trees and, on the other, gives the local farmers additional opportunities for sale and consumption, thus helping them to diversify their sources of income.