Nebulab ha diffuso questo post
You know that feeling when your client can't wait to leap into Figma and see their design come to life? 🤓 Recently, I worked on a project to optimize a lead form, looking to boost conversion for one-time orders while still capturing subscriptions. The client was ready to dive right into screen design—but without a user flow, we risked losing sight of the user’s journey, which could mean missed opportunities. User flows are essential, especially in e-commerce, where every interaction counts toward conversion. Before designing a single screen, mapping out the user journey lets us focus on where users come from, what they’re looking for, and what might lead them to abandon a form or complete it. Here’s why e-commerce design benefits from strong user flows: ✅ Aligning Cross-Team Goals: A user flow translates strategy into an actionable path. For projects like lead forms, it’s crucial for both the marketing and development teams to understand the exact points where users enter and engage with the form, so every team works toward the same goal. ✅ Streamlining Design Decisions: By starting with user flows, designers avoid constant revisions and gain a clear, validated path to follow. In our case, it lets us see where friction might happen and where to add steps that could encourage users to continue. ✅ Enabling Iteration and Agility: User flows create a flexible framework that can be updated as new insights emerge. We can make targeted tweaks to the user journey without losing sight of the overall strategy. When we begin with user flows, we create a guided, thoughtful path that increases the chances of users completing their journey. Ultimately, investing in user flows equips e-commerce designers with the tools to create compelling customer journeys that convert. Wish you a happy journey to the weekend 😌 👋