Nebulab

With consumer brands increasingly investing in physical retail over the last few years, offering a smooth and unified customer experience across different shopping channels has become more important than ever. In our latest article, Nebulab engineer Nick Belzer explores the capabilities and extensibility of Shopify’s POS hardware, taking you on a journey to connect your digital loyalty program with your in-store shopping experience. Together, we’ll learn how to build and deploy your first POS customization using Shopify’s development tools and provide you with useful best practices and guidelines to follow as you shape your Unified Commerce experience. Check it out now! #ecommerce #omnichannel #pos #unified #shopify

Product configurators are an indispensable tool for brands looking to sell personalized products to their customers. A robust configuration experience can drive superior customer engagement, increasing average order value and basket size. However, configurators also introduce friction in the customer’s shopping experience. If not carefully managed, they can lead to frustration and cart abandonment. In our latest article, Nebulab designer Davide Di Stefano talks about all things product configurators, outlining some essential best practices for creating a configurator that strikes the right balance between usability and flexibility, driving the results you’re looking for. Check it out now! 👇 #ecommerce #dtc #ux #personalization #productconfigurators

🗞️ In this week's edition of Commerce Outsights: • Consumers are starting to question luxury markups (by Amy Francombe for Vogue Business) • Everything you need to know about Digital Product Passports (by Luke Hodgson for Commerce Thinking) • Liquid Death thrives on brand marketing alone, but you're not Liquid Death (by Mark Ritson for Marketing Week) Also: Google pivots on its plans to kill the third-party cookie, Klaviyo releases a slew of AI-powered features, and OpenAI announces its search engine. 👉 Check it out here: https://lnkd.in/dgGsnU6s #retail #ecommerce #marketing #news #dtc

With the Ecodesign for Sustainable Products Regulation (ESPR) entering into force this July, Digital Product Passports (DPPs) are now set to become a reality in the European Union within the next few years. In our latest blog post, our Chief Strategist Alessandro Desantis talks about how brands can ride this regulatory wave to go beyond compliance, augmenting their DPPs and turning them into a vehicle for incremental growth and customer engagement. #ecommerce #retail #dpp #circularity #phygital

Brunello Cucinelli’s new AI-powered website (link in comments) is an interesting—but immature—example of how genAI could reshape brand experiences. I was pretty excited when I read the announcement: Cucinelli just launched their new corporate website (which, mind you, is separate from their commerce property), powered by an in-house AI suite called Solomei AI. If you visit Solomei’s website (link in comments), it paints a compelling picture of what the product can do. But then I visited Cucinelli’s new website, and it is… a bit underwhelming? I mean—yes, it has beautiful illustrations and a cool way of presenting them. It’s nice to look at, but nothing I have not seen in a few designer portfolios before. Yes, it has a chatbot that can point you to the content you’re looking for. Interesting, but again—I’m getting quite used to having a ChatGPT prompt everywhere. And that’s… pretty much it. Some content, some illustrations, and a prompt input. There is no personalization whatsoever. As far as I can see, everyone gets the same exact experience. The website and chatbot do not know anything about Cucinelli’s products. There’s no way to buy them, let alone learn about them. (Although they mentioned this is planned.) The whole thing screams MVP—by Cucinelli’s team’s own admission. And while I can certainly appreciate a team that ships early and iterates, I’d say the PR push behind this was a little too much compared to the actual product. In thought no. 30 (link in comments), I wrote: “Far from being a collective artifact, the brand of the future will be remixed and reshaped to appease you and you only. It will be dynamic, 1:1, and real-time—all the time.” As always, however, there’s a disconnect between what we wish AI did and what it does today. We want deep, always-on personalization; instead, we’re getting chatbots (which are almost always a subpar UI) and AI-generated blog posts. I’m still bullish that we’ll get there, but I don’t think it’s happening just yet. #ecommerce #ai #brand #marketing #retail

🗞️ In last week's edition of Commerce Outsights: • Brand marketing is not enough (by Christopher-Jacques Morency and Tom Garland for SOTA) • How Tapestry convinces their suppliers to share data (by Maliha Shoaib for Vogue Business) • The impact health data could have on the beauty industry (by Nateisha Scott for Vogue Business) • Web3 could be the unlock social commerce needs (by George Kassis for J.P. Morgan) • Social media platforms are turning to pop-up stores to boost their social commerce offerings (by PYMNTS) • Shoe-printing brand Zellerfeld Shoe Company Inc. is launching leveraging Web3 dynamics to declare war on footwear (by Jake S. for Highsnobiety) Check it out now in the comments! 👇 #ecommerce #retail #dtc #news #insights

After a year-long private beta, we’re incredibly excited to announce the general availability of our E-Commerce Strategy practice! If you’re a brand trying to understand how DTC can fit into your channel composition, how to bridge your physical and digital shopping experiences, or how to evolve your existing DTC property, this one’s for you. Through incremental, data-informed roadmaps, we help you set up the right processes to identify, shape, execute, and measure initiatives that drive growth and profitability—online and off. 👇 Check out our website for all the details! #ecommerce #dtc #retail #strategy #customerexperience

The time has come! Stoked to unveil that Nebulab’s strategy services, which were previously only delivered as part of our retainers, are now available as a standalone practice! Let me tell you a bit more about it… Over the past three years, we’ve seen a paradigm shift in how brands think about DTC. Far from being the default mode of operating, DTC went from being something you are to something you do. As such, most brands today feel the need to clearly define what role DTC plays (or could play) for their business and connect their digital investment to tangible results. In response, we’ve been quietly testing a different approach to digital roadmapping with a few brands that kindly agreed to be our guinea pigs. Our goal was to help them understand how DTC could fit into their plans and how to evolve their DTC experience over time. It’s nothing crazy—in fact, its strength lies in its simplicity. We aim to bring intentionality and consistency to how you answer these three questions: • Out of the million things we could do in digital commerce, what are the top three that will move the needle for our brand right now? • What is the best way for us to implement [X]? (Replace “X” with content, subscriptions, loyalty, referrals, digital product passports, unified commerce, or any other buzzword.) • How do we measure the impact of our DTC initiatives? As we do that, we’re also helping you build a process that will stick with you long after we’re gone. Think coach, not gatekeeper. Is it the holy grail that will help you achieve triple-digit growth? Probably not. Will it help you make decisions with more confidence and less drama and align your organization behind a shared vision? Probably yes. So, if you need help planning your next big thing or finding your next big thing, give me a shout—we’d love to show you how we do things around here! #ecommerce #dtc #strategy #cx #retail

🫡 You asked, we delivered. In our latest blog post, Nebulab CTO Alberto Vena recaps the most exciting announcements in Shopify’s Summer ‘24 Edition, along with our team’s take on the use cases unlocked by the new functionality and our general feeling about the direction of the Shopify ecosystem. What are you waiting for? Dive in now! #ecommerce #shopify #dtc #retail #commerce

👀 Did you ever wish you could get a glimpse into what it’s like to build e-commerce experiences for some of the world’s most renowned brands? Well, now you can with our latest content format, Learning Wednesdays! What began as an internal knowledge-sharing initiative has now become a YouTube series for our community. Every session is a one-hour presentation on a vertical topic related to retail and e-commerce, ranging from technical (such as building highly scalable Shopify integrations) to strategic (such as leveraging Digital Product Passports to boost customer engagement). 👉 Check out our first session by Nick on all the different ways to extend your Shopify store and admin UI: https://lnkd.in/dxeXKzyQ. #ecommerce #dtc #retail #training #shopify