Vinitaly International Academy

At the Wine Business Forum by ITA - Italian Trade Agency in Chicago, part of Vinitaly USA, we caught up with Lee Schlesinger, VP at Winesellers, Ltd. His take on the Midwest? It’s a big, diverse market that's always open to new opportunities and eager to try new things—perfect for Italian wines!💡 - Al Wine Business Forum organizzato da ICE Agenzia a Chicago, parte di Vinitaly USA, abbiamo parlato con Lee Schlesinger, VP di Winesellers, Ltd. La sua opinione sul Midwest? Un mercato ampio e diversificato, sempre aperto a nuove opportunità e pronto a sperimentare—perfetto per i vini italiani! 💡 #ICEAgenzia #italianwine #uswinemaket #vinitalyusa

Well done everyone, this was a pretty difficult quiz, whose correct answer is Buriano! 🍇 Here's some little information about this rare variety. Have you ever heard about it? 🤔 #Buriano #grapequiz #ItalianWineAmbassador Stevie Kim Vinitaly Official Veronafiere

How do you tackle a mature market like the U.S.? 🇺🇸 According to Alessio Planeta, CEO of PLANETA, it's all about maintaining a strong presence in the market. This means staying close to importers and distributors to strengthen connections and visibility in the country. 📍Wine Business Forum powered by ITA - Italian Trade Agency, Vinitaly USA. -- Come affrontare un mercato maturo come quello degli Stati Uniti? 🇺🇸 Secondo Alessio Planeta, CEO di Planeta, sarà necessario mantenere una forte presenza nel mercato. Questo significa rimanere vicini a importatori e distributori per rafforzare le connessioni e la visibilità nel paese. 📍 Wine Business Forum organizzato da ICE Agenzia, Vinitaly USA. #winebusiness #planeta #uswinemarket #italiantradeagency

Vinitaly International Academy debuts in Almaty, Kazakhstan🇰🇿 November 16-18, 2024! ✨ Here's the third round of #VIAAlmaty2024 Candidates. Welcome to the #VIA Community! 🥂 Stevie Kim Vinitaly Official Veronafiere

At the Wine Business Forum organized by ITA - Italian Trade Agency, we asked Matteo Lunelli, CEO of Ferrari Trento, about his company’s goals for the U.S. market. He shared two key objectives: First, to highlight the unique diversity and identity of different sparkling wines. Second, to build strong brands through collaborations with luxury events, like Ferrari Trento's partnership with Formula 1 🏎️, to attract new consumers and showcase their #Prosecco as a premium choice 🍾 We can't wait to see what the future holds! -- Durante il Wine Business Forum organizzato dall'ITA - Italian Trade Agency, abbiamo chiesto a Matteo Lunelli, CEO di Ferrari Trento, quali siano gli obiettivi della sua azienda per il mercato statunitense. Ha condiviso due obiettivi chiave: in primo luogo, mettere in evidenza la diversità unica e l'identità dei diversi vini spumanti. In secondo luogo, costruire marchi solidi attraverso collaborazioni con brand di lusso, basta guardare la partnership di Ferrari Trento con Formula 1 🏎️, per attrarre nuovi consumatori e presentare il loro Prosecco come una scelta premium 🍾 Non vediamo l'ora di scoprire cosa riserverà il futuro! #winebusiness #ferraritrento #sparklingwines #itatradeagency Vinitaly Official

Every new week brings a brand new grape quiz! 😉 Today's white grape variety is among the rarest, according to our VIA textbook Italian Wine Unplugged 2.0 Italian Wine Book. 📚 Follow the clues and leave a comment with your guess. Answer will be out on Wednesday! 🥂 #grapequiz #winequiz #ItalianWineAmbassador Stevie Kim Vinitaly Official Veronafiere

Vinitaly International Academy debuts in Almaty, Kazakhstan🇰🇿 November 16-18, 2024! ✨ Here's the second round of #VIAAlmaty2024 Candidates. Welcome to the #VIA Community! 🥂 Stevie Kim Vinitaly Official Veronafiere

🌐🍷 Why is wine feeling so complicated? New research reveals that younger, multicultural consumers often feel excluded from the wine world. Many say the wine aisle is overwhelming and the jargon confusing. They want clarity and context, like simple descriptors, creative wine lists, and engaging events. 🥂 Seems like it's time to make wine more approachable, to simplify and spice things up for retailers and restaurants. What do you think about it? 🤔 Find out more in the article ➡️ https://loom.ly/N-T_axE #wineinfo #winenews #ItalianWineAmbassador #winebusiness Stevie Kim Vinitaly Official Veronafiere WineBusiness Monthly

After #VIAChicago2024, Vinitaly International Academy debuts in Almaty, Kazakhstan🇰🇿 November 16-18, 2024! Who are the new applicants? We are excited to introduce you to the first round of #VIAAlmaty2024 candidates. 🤩 Welcome to the #VIA Community! 🥂 Stevie Kim Vinitaly Official Veronafiere

🦋 In a world increasingly focused on health, wellness, and mindful consumption, Italian drinking culture offers a unique approach. As Lia Tolaini-Banville, owner of Banville Wine Merchants, explains, wine in Italy is almost always paired with food, enjoyed during meals to complement flavors —steering clear of overdrinking. We spoke with Tolaini-Banville at the Wine Business Forum organized by ITA – Italian Trade Agency during Vinitaly Official USA, where she highlighted the importance of sharing this Italian approach to drinking culture with the world. 🇮🇹🍷 #vinitalyusa #wellness #dryjanuary #italianwine #winebusiness