GLOCAL DOOR

🎾[Sports Biz News]🇨🇱Mining Giant Supports Sports: Antofagasta Minerals Strongly Backs Chile’s Tennis Scene👏 The Chilean Tennis Federation has announced a significant new partnership with Antofagasta Minerals, a major mining company headquartered in Chile. This collaboration designates Antofagasta Minerals as the main sponsor of Chile's Davis Cup team, marking a pivotal moment for Chilean tennis. The support comes at a critical time as the team prepares to compete in the Davis Cup Finals group stage in Zhuhai, China, from September 11 to 15. The partnership was officially announced during a press conference held at Antofagasta Minerals' headquarters, with key figures in attendance, including the company's CEO, Iván Arriagada, the President of the Chilean Tennis Federation, Sergio Elías, and the captain of the Chilean Davis Cup team, Nicolás Massú. Also present were the Minister of Sports, Jaime Pizarro, and other prominent members of the Chilean tennis community. This sponsorship is more than just financial support; it is a commitment to the future of Chilean tennis. Sergio Elías emphasized that this partnership will provide the necessary resources to strengthen the national team's competitiveness and expand the sport's reach both domestically and internationally. By backing the Davis Cup team, Antofagasta Minerals is also investing in the development of young talent, ensuring that the next generation of Chilean tennis players is well-prepared to succeed on the global stage. From a corporate social responsibility (CSR) and environmental, social, and governance (ESG) perspective, this partnership exemplifies Antofagasta Minerals' dedication to community engagement and sustainable development. Supporting sports initiatives aligns with the company’s values, demonstrating a commitment to the well-being of future generations and the broader society. The synergy between Antofagasta Minerals and the Chilean Tennis Federation is expected to have lasting impacts, not only enhancing the team’s performance but also promoting the company’s brand as a supporter of national pride and youth development. This collaboration highlights the power of sports as a platform for business innovation and social responsibility, setting a new benchmark for corporate partnerships in the sports industry. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #tennis #chile #chileantennisfederation #antofagastaminerals #tennislovers

🏈[Sports Biz News]🇺🇸 Seattle Seahawks Names Umpqua Bank Official Bank Partner in Multi-Year Deal🏦 The Seattle Seahawks have announced a new, multi-year partnership with Umpqua Bank, making it the official bank of the Seahawks organization. This partnership brings together two leading Pacific Northwest brands, highlighting Umpqua Bank's commitment to growth and dedication to serving communities across the region. The deal positions Umpqua Bank as a key player in the sports and entertainment landscape of the Pacific Northwest and marks the first time the Suite Level at Lumen Field will have an entitlement sponsor, now known as the "Umpqua Bank Suite Level." Additionally, the Seahawks Radio Network, which broadcasts across six states and two Canadian provinces, will be rebranded as the "Umpqua Bank Radio Network." This further strengthens Umpqua Bank's visibility and influence across the region. Amy Sprangers, Chief Revenue Officer of the Seattle Seahawks, expressed enthusiasm for the partnership, stating, "The Seattle Seahawks and Umpqua Bank share a deep commitment to empowering our local communities and bringing people together in special and unique ways. We are excited to launch this partnership and celebrate the positive impact it will have for all our fans on gameday and every day." Umpqua Bank, headquartered in Lake Oswego, Oregon, is the largest bank in the Pacific Northwest, with over 300 branches. A 2023 merger with Columbia Bank solidified Umpqua Bank's position as a leading regional bank, now serving over 700,000 customers. The bank combines the resources and expertise of a national bank with a strong commitment to personalized service. This partnership aligns with the ongoing "Fanovation" project at Lumen Field, which aims to enhance the fan experience. The project includes renovations like the T-Mobile Endzone and a new premium area, "The 1976 Club," with prime views of the field. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #seattleseahawks #nfl #americanfootball #america #financialinstitution #umpquabank

🌊[Sports Biz News]🇺🇸OUTRIGGER and University of Hawai'i Showcase a New Model of Community-Driven Marketing👏 OUTRIGGER Resorts & Hotels recently renewed and expanded its partnership with the University of Hawai'i Athletics, extending their collaboration through 2027. This renewal highlights OUTRIGGER's commitment to supporting the local community and the UH Athletics program. As a Diamond-level sponsor, OUTRIGGER's involvement underscores its dedication to enhancing the experience for student-athletes and fans, while also contributing to the region's economic development. Jeff Wagoner, President and CEO of OUTRIGGER, emphasized that the partnership is built on a shared passion for Hawai'i's culture and community. OUTRIGGER aims to be a positive force, supporting local sports and fostering strong community ties. A key aspect of this renewed partnership is OUTRIGGER's increased brand visibility at UH sporting events. OUTRIGGER will be the presenting sponsor for the Diamond Head Club Seats at the Clarence T.C. Ching Complex during regular-season home football games. The popular OUTRIGGER Paddle Cam will also be featured during these games, reinforcing the brand's connection with UH sports fans. In addition to football, OUTRIGGER sponsors several major athletic events at the university, including the OUTRIGGER Rainbow Classic in Men's Basketball and the OUTRIGGER Duke Kahanamoku Beach Classic in Beach Volleyball. These events promote the university's athletic programs and bring the community together to celebrate local talent. OUTRIGGER's support for UH Athletics is part of its broader commitment to Hawai'i, contributing to events like Duke's OceanFest and the Honolulu Marathon, which help boost tourism and the local economy. This partnership exemplifies how local businesses can support their communities through sports sponsorship, creating lasting value for all involved. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #hawaii #universityofhawaii #outrigger #collegesports

📣[Sports Biz News]🇺🇸 Connecting Pickleball and Community: Agua Caliente Casinos Becomes Scorpions' New Sponsor👏 Coachella Valley Scorpions, a pro pickleball team co-owned by actor Vince Vaughn, has announced Agua Caliente Casinos as their new presenting sponsor.   This partnership aims to support the rapidly growing sport of pickleball while invigorating community events in the Coachella Valley, where the casinos are located. The Scorpions, the only pro pickleball team in California in the National Pickleball League®, currently stand in the top half of the league standings with a 12-6 record.   With one more regular-season event in Houston before Championship Weekend, the Scorpions are poised to make a significant impact.   Agua Caliente Casinos, located in the Greater Palm Springs area, operates three award-winning casinos that attract tens of thousands of visitors annually. The partnership will see the casinos hosting events like watch parties, meet-and-greets with players and coaches, and mobile pickleball clinics during the off-season.   This collaboration is not just about visibility; it's a strategic move to enhance the brand presence of both the Scorpions and Agua Caliente Casinos. Moreover, from a CSR and ESG perspective, this partnership is noteworthy.   It highlights both organizations' commitment to community engagement, promoting health and wellness through sports, and contributing to the sustainable development of the local economy.   This partnership promises long-term success, bringing substantial value to Coachella Valley residents. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #pickleball #vincevaughn #coachellavalley #aguacalientecasinos #nationalpickleballleague #california #usa

🏏【Sports Biz News】🇿🇦 Dafabet Becomes New Sponsor to Support South African Cricket’s International Presence🎉 Cricket South Africa (CSA) has officially partnered with Dafabet, a leading online gaming company headquartered in the Philippines, as the Team Associate Sponsor for the Proteas Men's and Women's teams. The Proteas, South Africa's national cricket teams, are named after the country’s national flower, the King Protea, symbolizing resilience and diversity. This three-year partnership marks a significant step in strengthening the global presence of South African cricket. Dafabet’s logo will first appear on the Proteas Men's jerseys during the T20 series against the West Indies in August 2024, showcasing the brand’s commitment to supporting high-profile sports teams on an international stage. For Dafabet, this partnership represents a strategic expansion into the African sports market. The collaboration with CSA will allow Dafabet to leverage the popularity of cricket to reach a broader audience, further establishing its brand within the region. By associating with a team as recognized and respected as the Proteas, Dafabet is positioning itself as a key player in the sports sponsorship arena. On the other hand, CSA stands to gain substantial benefits from this partnership. Dafabet’s support will not only provide financial backing but will also open doors to new marketing opportunities and sponsorship deals. The presence of Dafabet’s logo on the Proteas jerseys will enhance the commercial appeal of the team, attracting further sponsorships and business collaborations. Moreover, by utilizing Dafabet's digital marketing expertise, CSA can enhance fan engagement across social media platforms, creating more personalized and interactive experiences for cricket enthusiasts. This collaboration is expected to help CSA tap into younger, tech-savvy demographics, further solidifying the Proteas’ position as a leading cricket team globally. Overall, this partnership between CSA and Dafabet is poised to significantly boost the brand value and international exposure of both the Proteas Men's and Women's teams, contributing to their continued success on and off the field. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #proteas #cricketsouthafrica #cricket #dafabet #onlinecasino #southafrica

🏉[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿 Croft and Bristol Bears Strengthen Strategic Partnership for the New Season👏    Bristol Bears have renewed their sponsorship agreement with Croft for the 2024/25 season, marking their seventh year of collaboration. Croft, a leading IT and communications provider based in the UK, will continue to support the team by featuring their logo on the home and away shirts in both the Gallagher Premiership and Investec Champions Cup. This sponsorship renewal highlights the deep and ongoing relationship between Croft and Bristol Bears, a partnership that has proven to be mutually beneficial over the past six seasons.      Croft’s involvement with Bristol Bears goes beyond just the financial sponsorship. The company plays an integral role in enhancing the matchday experience for fans at Ashton Gate Stadium. Croft provides essential telecom services, including telephony and internet connectivity, at the Bears and Robins High Performance Centres. These services are crucial in ensuring that the operations run smoothly, and that fans stay connected and engaged during matches.      The collaboration between Croft and Bristol Bears is a testament to the importance of aligning business goals with community engagement. Croft’s commitment to sustainability and ESG (Environmental, Social, and Governance) principles aligns closely with Bristol Bears’ own goals. By providing environmentally friendly telecom solutions, Croft not only helps the team reduce its carbon footprint but also contributes to the broader goal of creating a sustainable future for sports organizations.      The partnership also underscores Croft’s dedication to the local community. As a company with deep roots in the UK, Croft takes pride in supporting local teams and initiatives that resonate with the values of their customers and employees. This ongoing relationship with Bristol Bears is a clear demonstration of how businesses can leverage sports sponsorships to build brand loyalty while making a positive impact on society.      As the new season approaches, both Croft and Bristol Bears are looking forward to continuing their partnership and building on the successes of the past six years. The renewal of this partnership is not just a business transaction but a reaffirmation of the shared values and vision that drive both organizations.      The future looks bright for Bristol Bears as they prepare for the challenges of the 2024/25 season, supported by the unwavering commitment of Croft. With the continued support from Croft, Bristol Bears are well-positioned to achieve success on both domestic and European stages, while continuing to enhance the fan experience and contribute to the community in meaningful ways.     #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #gallagherpremiership #bristolbears #rugby #england #itcompany

⚽️ [Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿🇨🇦 The Fusion of Canada and England: Keyin College Becomes Barrow AFC's Sleeve Sponsor👏 Barrow AFC has taken a major step in international partnerships by signing a two-year sleeve sponsorship deal with Canada's Keyin College for the 2024/25 season. This partnership is historic for Barrow AFC as it welcomes its first Canadian company as a sleeve sponsor. The Keyin College logo was displayed on Barrow AFC's first-team kits during the season opener against Crewe Alexandra, symbolizing a new era of collaboration. Keyin College, one of Canada's largest private colleges, has a strong presence in Newfoundland and Labrador and beyond. Established in 1980, the college has graduated over 41,000 students who have gone on to contribute significantly to their communities. This partnership highlights Keyin College's commitment to global engagement and strengthens its ties with the UK market, offering a platform to showcase its educational excellence. This partnership builds on the existing relationship between Barrow AFC and Newfoundland and Labrador, which began in June 2023 when the province became the club's front-of-shirt sponsor. The collaboration with Keyin College reinforces this connection, with the logo now on all three of Barrow AFC's kits, enhancing brand visibility in the UK and Canada. Alisha Henry, COO of Barrow AFC, said, "Collaborating with Keyin College not only strengthens our ties with Newfoundland and Labrador but also underscores our shared commitment to community outreach and sports as a tool for engagement." Craig Tucker, Owner and President of Keyin College, added, "This sponsorship brings Barrow AFC to Newfoundland and Labrador, celebrating this exposure internationally. It connects us globally while promoting Newfoundland and Labrador as a wonderful place to live, work, and study." This partnership is a strategic move that benefits both parties, enhancing brand recognition for Keyin College in the UK and opening doors for Barrow AFC in the Canadian market. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #businessstrategy #advertising #barrowafc #keyincollege #canada #england #education #football #soccerfan

🏉[Sports Biz News]🌏 Supporting the Future of Rugby: Expansion of World Rugby and Two Circles Partnership 🚀 World Rugby has announced an expanded partnership with Two Circles, a London-based sports marketing and data analytics firm. This strategic collaboration aims to accelerate fan-centric global commercial revenue growth, driving the long-term sustainable development of rugby by increasing accessibility and relevance for fans across the world. The partnership marks a significant step in World Rugby’s efforts to harness data-driven strategies to optimize their commercial assets and build stronger connections with their global fanbase. Two Circles will provide bespoke services, including active sales representation for World Rugby’s sponsorship and digital rights, while also extending their role in growing the federation’s global audience share. As part of this expanded collaboration, Two Circles will work closely with World Rugby’s in-house commercial teams to support the renewal of existing partnerships and accelerate the formation of new ones across World Rugby’s tournaments, media platforms, and global programs. This will not only strengthen World Rugby’s presence in key markets like the UK, Australia, and the USA but also align with their new Rugby World Cup hosting strategy, starting with the landmark Women’s Rugby World Cup England 2025. World Rugby's Chief Revenue Officer, Michel Poussau, highlighted the importance of this partnership, stating that Two Circles’ track record and audience expertise are crucial to supporting World Rugby's growth strategy as rugby continues to expand its global footprint. This partnership will further build on the success of World Rugby’s global fan growth strategy, which has already seen substantial increases in direct fan relationships and social engagement. The collaboration is expected to deliver transformative growth within World Rugby’s sponsorship and digital models, setting a new standard in sports marketing and commercial success. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #rugby #twocircles #worldrugby

🏎️[Sports Biz News]📣McLAREN F1 Academy and NTT DATA Forge the Future: Synergy in Supporting Female Racers and Data Utilization👏 McLaren Racing is proud to announce the expansion of its partnership with NTT DATA, now an Official Partner of the McLaren F1 Academy Team. This partnership marks a significant milestone, focusing on the support and empowerment of female racers in the highly competitive world of motorsport. NTT DATA's involvement goes beyond mere sponsorship; it reflects a deep commitment to driving innovation through data utilization and advancing diversity within the sport. This collaboration will see NTT DATA's logo featured on the race car of McLaren F1 Academy driver Bianca Bustamante, symbolizing their joint efforts to create a more inclusive environment for women in motorsport. By integrating advanced data solutions, NTT DATA is set to enhance the team's performance on the track, offering real-time insights and analytics that could be the key to success in the fast-paced world of F1 racing. NTT DATA's role as a strategic partner also aligns with their broader corporate social responsibility (CSR) initiatives. The company is dedicated to promoting gender equality and fostering an environment where talent can thrive, regardless of gender. This partnership not only strengthens NTT DATA’s brand visibility but also sets a powerful example of how businesses can leverage their expertise to support meaningful causes in sports. Moreover, this collaboration builds upon NTT DATA’s existing relationship with the Arrow McLaren IndyCar Team, where they have been providing critical IT services and data strategies since the 2023 season. The success of this partnership in IndyCar racing serves as a strong foundation for their involvement in F1, where data-driven strategies are increasingly becoming a cornerstone of competitive advantage. As McLaren and NTT DATA look to the future, this partnership is poised to redefine what is possible in motorsport. Through the use of cutting-edge technology and a shared vision for diversity, they are driving change both on and off the track. This move highlights the importance of strategic partnerships in advancing not just performance but also the broader goals of equity and inclusion within the sport. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #f1 #mclaren #nttdata #femaleracers

⚽️[Sports Biz News]🇪🇸 RC Celta Accelerates Globalization: Strengthening North American Fan Engagement with Gambler.Ag Partnership🚀 RC Celta, a prominent club in La Liga, has taken a significant step in its international growth strategy by partnering with Gambler.Ag, an online betting company based in Antigua. This collaboration marks the beginning of an exciting chapter in the club's expansion into the North American market, particularly in the United States and Canada. Through this strategic partnership, RC Celta aims to enhance its brand recognition in North America by offering exclusive promotional opportunities to fans. Gambler.Ag will provide a special promo code, 'CELTAVIGOUSA,' on its platforms, allowing RC Celta fans to receive a welcome bonus on their first deposit. This offer will be available throughout the entire La Liga 2024/25 season. Carlos Salvador, Commercial Director of RC Celta, emphasized the importance of this alliance, stating, "This agreement represents a great step forward in Celta's international expansion plan. It will allow us to reach a wider and more diverse audience in the USA and Canada. This is a testament to the club's and Gambler.Ag's commitment to engaging with customers in North America." The trend of online betting companies sponsoring football clubs has been growing rapidly in recent years. These partnerships offer betting companies a valuable opportunity to increase brand exposure and strengthen their connection with sports fans. For clubs like RC Celta, such sponsorships provide crucial financial support and help to boost their international profile. From a sports marketing perspective, this partnership is more than just a financial agreement. It is a strategic move to connect with North American fans and to reinforce the RC Celta brand globally. The collaboration with Gambler.Ag aligns with the club's goal of expanding its reach and establishing a stronger presence in new markets. Moreover, this partnership is expected to create a win-win situation for both RC Celta and Gambler.Ag. By leveraging the popularity of football and online betting in North America, both parties stand to gain significant benefits. For RC Celta, it is an opportunity to grow its fan base and strengthen its brand in a highly competitive market. For Gambler.Ag, the partnership offers a chance to enhance its credibility and expand its customer base. In conclusion, the alliance between RC Celta and Gambler.Ag is poised to play a pivotal role in the club's globalization efforts, driving growth and engagement in the North American market. This partnership symbolizes the evolving relationship between sports and online betting, reflecting broader trends in sports marketing and international brand strategy. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #businessstrategy #advertising #rccelta #laliga #celta #gambler #football #sportsbetting #footballfans