GLOCAL DOOR’s Post

COBRA PUMA GOLF ⛳️ Puma sports, particularly through the National Autonomous University of Mexico (UNAM) and its sports teams, play a significant role in Mexican culture and sports for several reasons: 1. **Historical Significance**: The UNAM Pumas, particularly the football (soccer) team, have a long and storied history. Founded in 1954, the team has become one of the most successful and popular clubs in Mexican football, winning multiple championships and producing many talented players. 2. **Educational and Athletic Integration**: The Pumas represent the UNAM, one of the largest and most prestigious universities in Latin America. This integration of education and athletics highlights the importance of balancing academic and physical excellence, promoting a holistic approach to personal development. 3. **Youth Development**: The Pumas are known for their strong youth academy, which has produced numerous talented players who have gone on to achieve success both domestically and internationally. This focus on developing young talent contributes to the overall growth and improvement of Mexican sports. 4. **Cultural Identity**: The Pumas are a source of pride and cultural identity for many Mexicans, particularly alumni and students of UNAM. The team's colors, mascot, and traditions are deeply ingrained in Mexican culture, fostering a sense of community and belonging. 5. **Promotion of Sports**: Through their success and popularity, the Pumas help promote sports participation and enthusiasm among Mexicans. This can lead to increased physical activity, healthier lifestyles, and greater interest in sports at all levels. 6. **Economic Impact**: The Pumas' success and large fan base contribute to the local and national economy. Game days, merchandise sales, and sponsorships generate significant revenue, supporting the sports industry and related sectors. 7. **Social Impact**: The Pumas often engage in community outreach and social responsibility initiatives. These activities help address social issues, promote education, and provide opportunities for underprivileged youth, making a positive impact on society. The significance of Puma sports in Mexico extends beyond just athletic achievements. It encompasses cultural, educational, social, and economic dimensions, making the Pumas an important and influential institution in Mexican society. Pumas | Club Universidad Nacional 🇲🇽⛳️

At Rule 28 Clothing we get a lot of requests for sponsorship each year. Some hit the mark perfectly but the majority don’t. This is detrimental to both athletes and the brands they’re approaching as some potentially great matches could be missed. To help navigate this very common but opaque part of sports marketing we’ve written an article outlining how, from our perspective, athletes should approach brands with requests for sponsorship. This can be read here: https://lnkd.in/eHfysqWx

📣 Sports club in Hull! We need your views! Hull City Council has secured exciting prizes from partners Tigers Trust and Hull Culture and Leisure Ltd for local sports clubs which air their views on sporting facilities in the city. Prizes such as hospitality tickets at Hull City and free swimming and skating sessions can be won by those completing the Playing Pitch Strategy (PPS) survey. The Tigers Trust has provided 2x hospitality places at a Hull City home game in the Ambassador Suite, including a three-course meal, with pre-game entertainment and player appearances. There is also a day’s Free Football Centre place for autumn half-term, whilst HCAL has provided family swim and family skate sessions. The PPS is an essential strategy that will help the council to make decisions on future sports pitch improvements and unlock significant funding for clubs from the Football Foundation, but it needs the buy in of local clubs in order to progress it. Without that support, the PPS will be unable to go ahead and currently, feedback levels is below the response rate needed from local clubs. Not only will this improve playing pitches for local sports clubs, but it ties in with the council’s ethos of promoting an active, healthy and inclusive lifestyle, as well as supporting communities. Organisations have already been contacted about this and those clubs who have already completed the survey have been included in the prize draw. Cllr Rob Pritchard, portfolio holder for culture and leisure at the council, said: “Sport plays a vital role in the lives of many in Hull and that is evident year-round with the amount of people playing sport on weekends especially. “The council is striving to do all it can to ensure the city has adequate sporting facilities and the Playing Pitch Strategy will help us to do that. “However, we need the help of those involved in our sports clubs, so we’re urging them to complete the survey to allow the council to secure significant funding to put back into the community.” The survey has been emailed to all known sports clubs and they are urged to complete and return to hullpps@hullcc.gov.uk. The same email address can also be used to request a link to the survey.

Golf is undergoing a remarkable transformation ⛳ 📈 Some may see the sport as split and fractured, but golf is thriving through innovation, increased participation and new revenue streams. For the fourth consecutive year, 3+ million people have taken up the game.  🚀 Over the last 5 years, Women and Junior participation has grown by 23% and 40% respectively.  🚀 Golf generated $84 billion in revenue in 2022; a 22% increase since 2011. What's driving this growth? 𝗡𝗲𝘄 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻𝘀 & 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 Innovative competitions like LIV Golf, The Match, and TGL are disrupting the traditional game. They are drawing in younger, more diverse audiences. → Team-based competitions and short-form formats match modern fans' appetite for fast-paced, engaging sports. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 + 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 Golf content creators are massive draw, generating billions of views each month. → The PGA TOUR inaugural Creator Classic integrated influencers into the Tour - proving fun, relatable storytelling and content creation are vital to golf’s ongoing growth. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Golf has embraced digital channels, from live streaming The Netflix Cup and Full Swing to YouTube, boosting visibility and accessibility. → By meeting fans where they are, the sport reaches broader audiences and maximizes engagement. Pro Shop, Inc. will only further the storytelling focus. 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 > 𝗦𝘁𝗿𝗲𝗲𝘁𝘄𝗲𝗮𝗿 Brands like Malbon Golf, Manors Golf Apparel, and Bogey Boys are revolutionizing golf fashion, blending athletic performance with streetwear. → This shift puts golf in the cultural zeitgeist for the next generation. I first picked up a club when I was 12 - I’ve loved it, been frustrated by it, and fallen back in love every week since. It has taught me so much; with lessons that I’ve brought into my professional career. The friction and challenges in the sport has pushed it to evolve, and today, golf is not just surviving; it’s thriving. #SportsMarketing #SportsBiz #PGATour #LIVGolf #Golf

⚽️[Sports Biz News]🇲🇽 Pumas and Raloy Team Up: Delivering Value to Fans and Society 👏 Club Universidad (Pumas), part of Mexico's Liga MX, and leading automotive and industrial lubricants company Raloy have signed a collaboration agreement. The signing ceremony took place at Pumas' training facility, with Club Universidad president Luis Raúl González Pérez, Raloy's General Director Jorge Humberto Loya Ramírez, and players César Huerta and Mar Moya in attendance. Luis Raúl González Pérez praised Raloy's values and social contributions, highlighting the alignment with Pumas' philosophy. Raloy's focus on social responsibility, including educational and rehabilitation initiatives, complements Pumas' community-driven values. Raloy's Jorge Humberto Loya Ramírez expressed great optimism for the partnership, emphasizing the shared commitment to quality and social impact. As a major supplier of automotive lubricants in Mexico, Raloy's collaboration with Pumas aims to leverage both organizations' strengths for mutual growth. This partnership holds significant potential from a sports marketing perspective. Pumas is expected to enhance its brand value and deepen fan engagement through this alliance. Collaborating with an industry leader like Raloy allows Pumas to strengthen its community influence and gain greater support through matches and events. From a CSR (corporate social responsibility) and ESG (environmental, social, governance) marketing standpoint, this partnership will advance both companies' social contribution efforts. Raloy is highly regarded for addressing societal challenges, including educational support and rehabilitation center operations. Pumas shares these values, reinforcing both organizations' commitment to making a positive social impact. The agreement goes beyond traditional sponsorship, representing a strategic partnership based on shared values and visions. This collaboration sets a new standard in the sports and corporate sectors, illustrating how two entities can work together for the greater good. The ongoing cooperation between Pumas and Raloy promises to positively impact society at large. By focusing on quality, trust, and shared social goals, both organizations are poised to achieve new heights, benefiting their fans, communities, and broader audiences. This partnership exemplifies how sports and business can unite to create a better future for all. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #clubuniversidad #ligamx #raloy #soccer #mexico #soccerfan #automotiveindustry

📣[Sports Biz News]🇧🇷 KTO Strengthens Sports Marketing with Minas Partnership in Brazil 🎉🎊 KTO has announced a new sponsorship deal with Minas Tênis Clube. From the 2024/2025 season, the KTO logo will feature on the uniforms of the basketball, men's volleyball, and women's volleyball teams. This partnership also brings benefits to club members, including support for leisure events and naming rights for various sports tournaments. KTO, actively expanding in the Brazilian market, aims to enhance its global brand recognition. Brazil is the largest economy in South America, with a passionate sports culture. Strengthening their presence in this market is a key strategy for KTO to increase global brand awareness. By offering services tailored to local culture and needs, KTO provides legal and safe betting services in a market with evolving regulations. Additionally, the partnership with Minas Tênis Clube allows KTO to deliver an optimal betting experience to Brazilian customers, aiming to increase customer satisfaction. Through various promotions and events, KTO seeks to attract new customers and enhance loyalty among existing ones. Carlos Henrique Martins Teixeira, President of Minas Tênis Clube, stated, "Having KTO as a sponsor strengthens Minas's position in the sports world. This partnership allows us to maintain our grand projects and achieve further growth. Additionally, it’s great for our members to enjoy KTO's initiatives in their daily activities at the club." Cassio Filter, Country Manager of KTO Brazil, commented, "We are proud to start this partnership with Minas Tênis Clube, a traditional and important institution in Brazilian sports. Supporting the basketball and volleyball teams shows our belief that investing in sports is investing in the future. We aim to contribute to the development of new athletes and achieve great successes on and off the court." About KTO KTO is an innovative iGaming company based in Sweden, with a strong presence in the Brazilian market. They prioritize customer experience, offering premium services with a team of industry experts. Constantly pursuing innovation, KTO provides a secure, licensed, and trustworthy gaming platform. This partnership is expected to bring new sponsorship opportunities to Minas Tênis Clube's sports teams, benefiting club members and the entire community. From a sports marketing perspective, KTO's support contributes to the club's brand value, attracting more fans and creating a positive impact on the club's overall success. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #MinasTenisClube #NBB #Superliga #basketball #volleyball #sportsfans #breakingnews #sponsorship #brazil #sportsbetting #KTO

Bye, bye 2023. 🚮 Hello, 2024! 🥳 As we dive headfirst into 2024, let's be real – the snooze button on life seems tempting. 😴 After all, who wouldn't prefer the comfort of their cosy bed over having to publish witty LinkedIn posts? 🙋🏼♀️ But here's the kicker fam; growth happens outside our comfort zones, and 2024 might just be the year our beds envy us for the exciting journeys we embark on! 🌍 And because sharing is caring, we've put together a selection of our favourite 12 WePlay marketing moments from 2023 to warm you into the new year. From Ultimate Fighting Championship to SailGP to New Zealand Rugby here are 12 of our favourite sports marketing campaigns that had us doing victory dances in the office. Let's go! 1️⃣ Howler Head x Ultimate Fighting Championship: UK product launch and experiential activity. 2️⃣ 8 Years of our The IRONMAN Group Partnership – A Journey of Passion & Performance. 3️⃣ Knock-out creative with the International Boxing Association IBA Women’s World Championships and a fresh brand and activation. 4️⃣ A game-changing streaming strategy with New Zealand Rugby. 5️⃣ Slam Dunk customer acquisition with SKWEEK in European Basketball. 6️⃣ Changing the face of Show Jumping, with Longines Global Champions Tour. 7️⃣ Devising and executing a global acquisition strategy, with year-round local activations for Ultimate Fighting Championship with their market-leading OTT, UFC FightPass. 8️⃣ TOCA Social – Elevating Football and Dining Experiences. 9️⃣ Global Brand Campaign with SailGP – and the 'We Are Racing’ Launch. 🔟 International audience development and managing TikTok US for RB Leipzig. 1️⃣1️⃣ Building brands and business, with the European Club Association (ECA). 1️⃣2️⃣ Celebrating Esports excellence by building and growing the brand of the formidable, Team Vitality. These are a selection of our favourite sports marketing memories from 2023. All can be found here in expanded detail https://lnkd.in/ec29HzKn On behalf of all at WePlay, we're wishing you all a fantastic 2024 – may your coffee be strong, your Wi-Fi be reliable, and your dreams be bigger than your snooze button! #sportsmarketing #growthmarketing #2023Reflections #2024Goals #MarketingMoments

So much economic, social and political doom & gloom everywhere...here comes the BOOM thanks to the pickleball phenomenon... Here are some interesting stats, facts and figures related to the growth of #pickleball in Australia: Rapid Growth: Pickleball is one of the fastest-growing sports in Australia, with the number of registered players doubling annually over the past 3 years. Player Base: As of 2024, Australia boasts over 50,000 active pickleball players, with participation growing by more than 55% each year. Court Expansion: There are currently over 500 pickleball courts across Australia, with plans to expand to 1,000 courts by 2025 to meet the increasing demand. Popularity Among All Ages: Pickleball is popular among all age groups, with significant participation in the 50+ age bracket, where it has become the most rapidly growing sport. International Events: Australia hosts multiple national & international pickleball tournaments. Regional Growth: Queensland and New South Wales are leading the way in pickleball growth, with each state having over 10,000 registered players and numerous clubs dedicated to the sport. Economic Impact: The pickleball industry in Australia contributes over $20 million annually, with projections to exceed $100 million by the end of 2025. Media Coverage: Media interest in pickleball has surged, with a 150% increase in coverage across major Australian sports networks and publications over the last year. These statistics highlight the significant and rapidly expanding presence of pickleball in Australia, mirroring global trends and setting the stage for continued growth in the sport. By engaging with the rapidly growing sport of pickleball now, businesses can benefit as follows: Rising Participation: With over 50,000 active players in Australia and participation doubling annually, pickleball is no longer a niche activity. Demographic Diversity: Pickleball appeals to a broad demographic, from younger players to those in the 50+ age group. Media Attention: As media coverage of pickleball has surged, businesses can leverage this to enhance their brand visibility. Event Sponsorship Opportunities: With national & international events gaining traction, sponsorship activities can position businesses as supporters of a healthy lifestyle, further boosting their brand image. Cross-Promotion and Partnerships: There’s significant potential for cross-promotional activities with pickleball clubs, events, and equipment manufacturers. Innovative Marketing Channels: The sport’s popularity on social media platforms like TikTok and Instagram offers businesses innovative ways to market their products or services. All in all the pickleball community now offers businesses a unique opportunity to tap into a growing market with diverse demographics, increased visibility, and strong community ties. The potential benefits are multiplied as the sport continues to grow, those who get involved early are likely to reap the greatest rewards.

My Marketing Aha Moment: Why Running Clubs Are Winning: It's not just brands taking notice! I've been exploring running clubs (I run religiously, not marathons yet!), and blimey, it's been a revelation! More than brands, a lot of individuals have created a huge #runningcommunity, with meet-ups and events fostering a fantastic sense of belonging. This strong sense of community translates directly to marketing strategies for a lot of bigger brands. Here's why: 🏃♀️ Strong Community, Strong Marketing Potential: Running clubs foster a close-knit community, making members passionate brand advocates when they connect with a sponsor they value. 🏃♀️ Targeted Reach: These clubs often attract specific demographics. Partnering with the right club allows brands to reach a highly relevant audience. Imagine targeting young professionals at a city centre club or a more established group focused on social running. 🏃♀️ Authentic Engagement: Forget about disruptive ads. Sponsorships that offer value (discounts, gear, coaching sessions) create a win-win situation and build trust with the community. 🏃♀️ Experiential Marketing: Running events like races or group runs create shareable moments and positive brand associations. Picture this: a sea of runners sporting branded t-shirts crossing the finish line together – that's powerful brand exposure! What are your thoughts? Have you experienced any of the running clubs? I would love to chat! P.S. I use Nike running club and Adidas running club, always keen to hear about cool running clubs or your marketing observations in the running world! #brandadvocy #unitedkingdom #nikerunningclub #adidasrunningclub #experientialmarketing #targetedmarketing #sports

🏀 [Sports Biz News]🇩🇪 New Marketing Strategy Between Fitness Chain and Pro Basketball Club👏 Würzburg Baskets, a team in Germany's easyCredit BBL, welcomes "FIT/One" as their new naming sponsor, becoming "FIT/One Würzburg Baskets." This naming sponsorship brings significant benefits to both FIT/One and Würzburg Baskets. FIT/One enhances brand recognition and strengthens community ties by partnering with a local sports club. Würzburg Baskets gain stable funding to improve sports performance and fan engagement. This strategic collaboration boosts both brands' value and contributes to regional economic growth. Furthermore, this partnership exemplifies a new marketing strategy between fitness chains and professional basketball clubs. FIT/One increases member loyalty through sports events and joint promotions, while Würzburg Baskets expand their fan base through community activities and events at fitness studios. This cross-marketing approach aims to expand market share and enhance brand awareness for both parties. Würzburg Baskets CEO, Steffen Liebler, emphasized the importance of this partnership: "We are delighted to have FIT/One, a strong regional partner, as our new naming sponsor. This collaboration reflects our sporting success and positive image built over the past two years. We aim to create a win-win situation for both sides." FIT/One GmbH, established in 2014, operates 37 fitness studios across Germany and Austria. CEO Peter Leisten highlighted the synergies between elite sports and the broader fitness community: "The partnership with Würzburg Baskets is an exciting highlight for us. We see synergies between top-level sports and our fitness studios, providing excellent reach through Germany's premier league." Sporting Director Kresimir Loncar and Head Coach Sasa Filipovski are optimistic about the new season. "We have achieved great success with a small budget in recent years, and now we are playing in the Champions League. We have retained key players and look forward to the new season with confidence," said Loncar. The FIT/One Würzburg Baskets' season preparation starts in the second week of August, with their first official game in the easyCredit BBL at the end of September. The Basketball Champions League campaign begins with two home games: against Hapoel Holon from Israel on October 1 and against Bosnian champions Igokea m:tel on October 8. This innovative partnership model between a fitness chain and a professional basketball club sets a precedent for future collaborations, highlighting the potential for mutual growth and enhanced community engagement. 📈 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #wurzburgbaskets #easycreditbbl #basketball #namingsponsor #germany #probasketball