Kadence International

The fast food industry is getting personal – are brands keeping up? Consumers are no longer satisfied with a one-size-fits-all menu. They demand choice, customization, and meals that cater to their unique tastes and values. As personalization becomes a must-have, quick-service restaurants are evolving to stay relevant in this competitive landscape. From plant-based to allergen-free, customization is more than a trend; it's now the expectation. Find out how this shift reshapes the industry and what brands must do to thrive. Link in Comments! #MarketResearch #FoodandBeverage #QSR #ConsumerInsights

We're #hiring a new Market Research Project Manager in United States. Apply today or share this post with your network.

Global brands take note: Starbucks' secret to success isn't just coffee - it's culture. Customization isn't enough. A product designed for New Yorkers won’t resonate in Tokyo, and a campaign built for Parisians won’t move the needle in Bangkok. The real key to global expansion? Deep, cultural intelligence. And Starbucks cracked the code - not by imposing its brand but adapting to each market. From matcha lattes in Japan to mooncakes in China, the coffee giant turned regional insights into global wins. How can brands replicate this success while maintaining their core identity? We break it down. Read the full analysis: [link in comments!] #CoffeeCulture #FoodandBeverage #MarketResearch

We're #hiring a new Market Researcher in Pasig, National Capital Region. Apply today or share this post with your network.

We're #hiring a new Data Scientist in United States. Apply today or share this post with your network.

Strategic ads didn’t just play the game during IPL 2024; they owned it. A deep dive by our Kadence India office and crisp insights reveals how data-driven strategies didn’t just outperform conventional ads; they redefined what it takes to capture consumer attention in one of the country's biggest sporting spectacles. With Jio, Tata Group, and Slice leading as the most recalled brands of IPL 2024 despite not investing in conventional advertising modes, the report uncovers what truly drives impact in high-stakes advertising. Massive kudos to our Kadence India team, led by Aman Makkar, MD of Kadence India, and the experts at crisp insights for these game-changing insights! Read more via Campaign India here: https://lnkd.in/gSmEbtTk #IPL2024 #StrategicAdvertising #MarketingInsights #Sports

The average house size in India is about 504 square feet. This relatively small size is influenced by high population density and rapid urbanization, especially in major cities. Despite the limited space, there is a growing trend towards optimizing living areas through innovative design and efficient use of space. The compact living arrangements highlight the need for sustainable urban planning and affordable housing solutions. This trend also reflects urban residents' economic constraints and lifestyle adaptations. In comparison, the average house size in Japan is about 710 square feet, whereas in the U.K., it is approximately 818 square feet. In New York City, the average size of an apartment is around 750 square feet, with a price per square foot of about USD 1,000. In India, the cost per square foot for an apartment in urban areas can range from USD 100 to USD 200, making housing more affordable than in many Western cities. The average rent for a small apartment in urban India is about USD 250 monthly. #india #living #statistics

The way we gather insights is changing. Online communities aren’t just about discussion - they’re a powerful tool for real-time, in-depth consumer understanding that drives smarter business decisions. From building brand loyalty to co-creating products with consumers, online communities offer a dynamic space for engagement. Swipe through to discover the key benefits of online communities and why brands are making them a core part of their research strategy. Want to harness the power of online communities for your brand? Contact Amy Lo and Leslee Frost to discover how we can help you unlock meaningful consumer insights through online communities. #ConsumerInsights #MarketResearch #OnlineCommunities

They don’t fit into a neat generational box, yet they’re reshaping everything - how we buy, how we engage, how brands earn trust. And if companies don’t adapt? They’ll be left behind. Meet Gen C: the connected consumers not defined by age but by behavior. They skip ads, distrust traditional marketing, and expect seamless, hyper-personalized experiences. They don’t just consume content; they create, curate, and influence what trends next. So, how do brands win them over? Hint: It’s not through conventional advertising. One skincare brand figured it out using influencers, viral engagement, and a bold Super Bowl campaign that rewrote the playbook. The result? A massive sales surge and billions of impressions. Want to know how they did it? Read the full breakdown. Link in comments! #GenC #ConsumerBehavior #BrandEngagement

Approximately 80% of households in Indonesia own their homes. This high homeownership rate is a result of cultural values prioritizing home ownership and various government housing programs aimed at making housing affordable. Homeownership is a significant factor in social stability and economic security, providing Indonesian families a sense of pride and financial stability. Government initiatives continue to support the goal of increasing homeownership among the population. #indonesia #homes #statistics