Ipsos

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 The Power of Trust: New opportunities and threats for brand affinity What makes us trust a brand? In a world flooded with information, misinformation, and even disinformation, consumers, want authentic messages from trusted sources. In this context, brands assume greater importance, becoming extensions of our own worldviews and values. But greater uncertainty now comes from changes in how and why we choose to trust some organisations and not others. The Power of Trust trend arises from the tensions created by the confluence of competing changes: rapid technological development and shifting attitudes towards global and local products heightens the power of brands, while also eroding the traditional advantages of incumbents. Dive deeper into this fascinating trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU 💬 Karthik Ramamurthy from Ipsos in UAE shares his views on this trend. What are your thoughts on the evolving power of trust in today's world? Share your insights in the comments below!

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 The Power of Trust: New opportunities and threats for brand affinity What makes us trust a brand? In a world flooded with information, misinformation, and even disinformation, consumers, want authentic messages from trusted sources. In this context, brands assume greater importance, becoming extensions of our own worldviews and values. But greater uncertainty now comes from changes in how and why we choose to trust some organisations and not others. The Power of Trust trend arises from the tensions created by the confluence of competing changes: rapid technological development and shifting attitudes towards global and local products heightens the power of brands, while also eroding the traditional advantages of incumbents. Dive deeper into this fascinating trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU 💬 Karthik Ramamurthy from Ipsos in UAE shares his views on this trend. What are your thoughts on the evolving power of trust in today's world? Share your insights in the comments below!

Overpromising and underdelivering - too many customers are being failed by brands too often! 56% say their experience as a customer is generally worse than promised by companies, according to Ipsos’ new Global Trends study. Check out our Ipsos Global Trends microsite for more insights: https://lnkd.in/gP_M2uxU   Here’s to delivering better experiences and better outcomes for customers, employees, and organisations. Here’s to driving a greater Return on your CX Investment (ROCXI)!    Wishing you a happy CX Day from Ipsos CX and EX teams across the world.    #CXDay #CX #CustomerExperience #ROCXI #EX #EmployeeExperience #IpsosGlobalTrends

From the latest Ipsos Global Trends survey, it is interesting to see that, across the 19 markets Ipsos has tracked since 2013, the proportion who say they would like their country to be the way it used to be increased by nine points.    More than half (56%) now feel this way, compared with 47% in 2013.    The value of Nostalgia is more complex than simply suggesting everyone would like to live in the past, with significant variation by culture and demographics. Some markets stand out for particularly sharp turns to the past: nostalgic sentiment has more than doubled in Sweden and increased by around 20 points in Türkiye. This re-evaluation of the past is as strong in countries with more complex modern histories too: nostalgia has risen notably in Brazil, as well as Germany. At the same time, there has been no noticeable increase in some markets, among them Italy, China, the US, Belgium, and Japan.   Discover more on the different flavors of nostalgia around the world by accessing the report: https://lnkd.in/gP_M2uxU #IpsosGlobalTrends #GlobalInsights #foresight

Today, meet Sue Phillips ACC, our Global Head of ESG. She explains how Ipsos' commitment to environmental, social, and governance (ESG) shapes our work, enabling our clients to make informed decisions that benefit their business and the planet. Additionally, you will learn more about Ipsos' dedication to leading by example and acting in many areas of ESG. At Ipsos, ESG initiatives create opportunities for talented individuals to thrive! Are you ready to embark on your journey with us?  👉https://lnkd.in/empmNb54 #MyIpsosJourney

Join us for an exclusive webinar featuring Ben Page, CEO of Ipsos!    In this insightful session, Ben will dive into the impact of AI on insights and research, how clients are responding, how the impact and adoption differ from one part of the globe to another, and how Ipsos plans to leverage AI.    This is a unique opportunity to gain valuable insights from one of the leading voices in the field. Don't miss out on this chance to stay ahead of the curve. Register now and be part of the conversation!   🗓️ Date: Friday 27 September ⏰ Time: 4.00 pm (Paris time) 📍 Register here: https://lnkd.in/eDUGmKpf Ray Poynter #Webinar #MarketResearch #AI #Insights

🎉 It's here! The 10th anniversary of Ipsos Global Trends! 🎉   Get ready to deep dive into our nine Trends, in search of a new consensus from tension to intention.   This year, we conducted our most extensive survey ever. Over 50,000 people across 50 markets, representing an impressive three-quarters of the world's population and 90% of global GDP.    Ben Page, our Global CEO, sets the stage in the video below, highlighting three key tensions, and three key constants and how Ipsos Global Trends can help you in your decision-making.   But that's not all! Stay tuned for more eye-opening insights, in our "One Week/One Trend" campaign starting next week to unpack each trend in more detail.   Watch the video, join the conversation, and explore our nine Trends here: https://lnkd.in/e8kutn-W    #IpsosGlobalTrends #GlobalInsights #foresight  

🔥Hot Stat Alert!🔥 A recent Ipsos global survey, commissioned by Earth4All and the Global Commons Alliance, reveals interesting insights into public opinion on environmental issues. 40% of people in the G20 say that new technologies can solve environmental problems without requiring individuals to make significant lifestyle changes, while 30% believe environmental threats are exaggerated. These findings suggest a reliance on technological innovation to address climate change, potentially leading to a passive approach to individual responsibility. Are you surprised by these figures?

Ipsos is thrilled to have been granted two major recognitions by Statista, showcasing our dedication to being the best place to work in our industry and the trusted partner for our clients globally.   ⚡We have been recognized as one of TIME magazine's 'World's Best Companies of 2024'. Based on a formula of revenue growth, employee satisfaction surveys, and rigorous ESG data, their ranking features 750 companies worldwide that are changing the world. 👉https://lnkd.in/eqxAzZEf ⚡Ipsos has earned a spot on Newsweek's 'Most Trustworthy Companies of 2024' list, which includes 1,000 companies across 20 countries and 23 industries. This list recognizes companies that have earned the confidence of consumers, investors, and employees.  👉https://lnkd.in/ekuhSke7 Thank you to Ipsos’ teams worldwide and all our stakeholders for this achievement!  #ProudToBeIpsos

According to Ipsos' new global CX Maturity Benchmark, only 17% of organisations have reached ‘Customer Experience leader’ status.  Want to know how your organisation measures up? CX Maturity Benchmark is a new addition to Ipsos’ CX Maturity Assessment and CX Maturity Roadmap. It benchmarks the 7 core competencies crucial for any successful CX transformation, across 44 countries and 10 sectors. If you want to learn more and drive greater Return on your CX Investment (ROCXI), visit: https://lnkd.in/ek59SDdy  #CX #CustomerExperience #ROCXI