nowthen

Building a product that people want is at the core of the startup’s journey. In last week’s workshop "Product Design Fundamentals for Startups" held at the Google for Startups Japan Campus, Raphael Hodé shared principles, frameworks, and techniques to help startups improve the way they design products. Thank you to all attendees for their participation and incisive questions. Looking forward to the next one! #workshop #startup #design #product #nowthen

It's tomorrow! Free design workshop for venture builders. We'll cover the basics of product design that are especially relevant for startups to master 💫

How can global startups succeed in Japan when 96.9% of companies fail? 🇯🇵 Join us next Wednesday, July 24th, at Google For Startups Japan Campus where Raphael Hodé will discuss with Nathan Hoernig of Humble Bunny, and Igor Voroshilov of Supasaito how to confidently navigate this unique market. 📍 Venue: Google for Startups Japan Campus 📅 Date: July 24th 🕡 Time: 18:30 - 21:30 🎫 Price: Free 🇬🇧 Language: English Registration is mandatory (see link below). https://lu.ma/s2j5097e

🚨 Upcoming Workshop: Product Design Fundamentals for Startups On August 1st, we're hosting a free design workshop at Google For Startups Japan Campus where we'll share a few product design principles and tactics that are especially relevant to startups. If you’re wondering: why users aren’t sticking around, how to scope and prioritize features, how to ship quickly without compromising the quality of the experience, or how your teams should organize, this workshop might help! Seats are limited, so register quickly! ✨ Registrations: https://shorturl.at/SydbF Date: August 1st, 2024 Time: 17:30 - 20:30 Place: Google For Startups Japan Campus ¥ Free

Had fun mentoring at Techstars Startup Weekend Tokyo ! alongside Evan Burkosky Karin Jork-Wellbrock (PCC) Dr. Joe H. Raphaela Cologna Love seeing the early-stage startup scene in Tokyo continuing to grow, and special thanks to the Techstars team for organizing such a valuable event and fostering innovation and entrepreneurship.

The 4 principles we follow to create startup landing pages that work. The main objective of a landing page is to transform a passive audience into an active one — to convert a visitor into a customer, qualified lead, registered user, or subscriber. The internet is full of tactical advice to gain marginal conversion points, but marginal improvements are worthless if you’re not nailing the basics properly. At nowthen, we always adhere to four key principles to ensure that the landing pages we create for our clients are meaningful and help them achieve their business goals. These simple principles can help you avoid the most common trap in landing page design: focusing on originality and extravagance at the expense of a clear message demonstrating value and trust.

How can you build a brand when dealing with diverse audiences, each with its codes, needs, and preferences? This dilemma is commonplace across the startup landscape: marketplaces that match supply with demand, SaaS companies that operate with both B2B and B2C models, or products that span geographies. We encountered this challenge during a recent project with Commune Energy, a startup committed to delivering renewable energy to rural and depopulated areas, catering to both local communities and investors. Apolline Daimaru (Coat) outlines our thought process and shares insights for venture builders. #branding #brandstrategy #startups #venturedesign #nowthen

Last month, Apolline Daimaru (Coat) facilitated a panel discussion with representatives from three successful French startups—Backmarket, Lumapps, and Botify—who have made waves in the Japanese market. The conversation was packed with useful insights into the challenges and opportunities of launching B2B startups in Japan 🇯🇵 🚀 We’ve summarised our 5 top learnings from the conversations. #startup #japan #marketentry #venturedesign #nowthen

Last week, we had the pleasure of hosting the first in a series of workshops on design fundamentals for startups and venture builders. We discussed the role landing pages play in a startup journey and shared our recipe for creating startup landing pages that build traction. A big thank you to all the participants for their great vibes and insightful questions, and to Google For Startups Japan for hosting us and making this possible 🙇♂️ Stay tuned for the next one! #startup #venturedesign #workshop #nowthen #landingpages #webdesign

New Work: Commune Energy 🌏 Brand and Landing page by nowthen Designer : Elisa Michelet "I was impressed with the team's commitment to deeply understanding the essence of Commune Energy. They proposed several taglines that were right on target, including the one that became our main motto. Their research into similarities and differences in our industry only increased my confidence that our mission is important and deserves to be clearly communicated to our clients." From the Commune Energy team Find the full case study here : https://lnkd.in/gZN5dxzc