Few may take the time to reflect on this controversial topic, but I think we should move away from the term #neuroachitecture. I’m disheartened to see it still being used at conferences and events.
Why have I stopped using this term?
1. Results from cognitive neuroscience studies often lack external validity, can't be generalized, and are difficult, if not impossible, to apply directly to architectural design. Our field requires broader, more adaptable tools that resonate with diverse, real-world contexts.
2. The term “neuroarchitecture” amplifies the perceived supremacy of costly lab-based methods over more accessible, human-centric design approaches, such as participatory processes and qualitative assessments. Ironically, these approaches often prove more effective for creating spaces that are truly functional, inclusive, and people-centered. Additionally, psychology is often undervalued in this system despite offering profound insights into human well-being and behavior.
3. By focusing solely on “neuro,” we overlook the essential role of the body. Neurons serve the body—it is within the body that emotions originate, manifest, and where health and well-being are sustained. It seems shortsighted to reference only the brain instead of the holistic system it supports.
I'm glad to see that many of my colleagues embrace and teach a more expansive perspective. They’re also adopting terms like conscious design, people-centric design, and sensorial design. These approaches align more closely with a comprehensive understanding of the human experience.
I have moved to the term #ResearchInformedDesign, as it emphasizes the importance of systematically gathering, analyzing, and interpreting information to learn from the past and anticipate future needs. It encompasses a range of methodologies—interviews, participatory meetings, contextual research, co-design/build sessions, evidence-based insights, post-occupancy evaluations, and people-driven evolution—that guide designers in creating not only better and more efficient places but also stronger communities.
I’ve shared these thoughts with colleagues, and many have found value in this perspective. Today, I wanted to share it with the broader community.
Let’s continue to evolve and, when each of us is ready, leave in the past the hegemonic notion that brain science is the key to solving our problems with the built environment. I used to drink the Kool-Aid too, but I feel more integrity in this newfound sobriety...
#DesignThinking #HumanCenteredDesign #ResearchInformed #Architecture #Wellbeing
