MotiSure reposted this
In 2022 with Patrick Kelahan my partner at The Insurance Elephant Company we met Joel Macharia who is the founder and CEO of MotiSure. Since then we have seen how Joel and his team have developed the company at its business model / products with great success in Kenya a country with a very low insurance penetration. MotiSure is another great example of a company that has developed a great business model / products that can be very easily replicated in other countries. In this case I am not only talking about underserved markets like India or any country in Latam but also in mature markets. By supporting their business model / products with WhatsApp as there main communication tool they have been able to communicate and interact with consumers that use WhatsApp as its main communication tools in a way that could have never been possible through conventional tools like email and sms. Keep in mind that WhatsApp has over 3 billion monthly active users. This is just one of the many key features they have developed. I invite you to read the attached deck, but more importantly reach out to Joel Macharia or The Insurance Elephant Company to learn more about what they are doing and how it could aplly in your market. Like I always say, underdeveloped markets where insurance penetration is low are full of diamonds in the rough. Pay-UTemitope A.Mostapha GhaziriQuality of Performance Consulting LDAFernando Araya UrquizaJorge MuguerzaHugo Pacheco