AMOREPACIFIC

It was excited to be part of The Oulim at Saatchi Gallery in London! During the exhibition at our New Beauty Square booth, we showcased the content related to the best-selling products of Sulwhasoo, LANEIGE, and innisfree and held a giveaway event using QR codes with product testing. There was also space to play the Metaverse game that explores the story of innisfree and TikTok challenge using AR filter. We were pleased to introduce our brands and products and meet our customers around the world at the exhibition. The Oulim is an exhibition that showcases innovative Korean content created through the convergence of new technology and culture. It is organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency aiming to promote global expansion of K-content. #Amorepacific #NewBeauty #TheOulim

[Amorepacific Sungwhan Suh 100 year | 1924-2024] “If I had a thousand lives, cosmetics should have them all.” Our founder, Sungwhan Suh, dedicated his life to cosmetics - he started as a family business and established Korea's leading cosmetic brands in the global market. Step by step, he built his cosmetic business, Amorepacific, with unwavering sincerity aligned with the essence of beauty. Even when there was the crisis in 1991, what made him back on his feet was the scent of camellias his mother worked on, the days spent cycling around for ingredients, and foremost his determination to create world-renowned cosmetics. He realized the strength to overcome the crisis was returning and embracing cosmetics, the very foundation of Amorepacific: "If I had a thousand lives, cosmetics should have them all. It’s what I love most. Because it’s what I’m best at.” Find out the full story from the link here https://lnkd.in/gnGuPUG9 And check out the retrospective film about his journey for beauty https://lnkd.in/gCXhJ8DU #Amorepacific #Founder #100Years #Heritage

We are thrilled to announce that our R&I Center researcher's presentation has been selected as 2024 IFSCC Top5 Applied Research at this year's 34th Congress IFSCC BRAZIL, the world's largest cosmetic conference. The research was about 'Artificial Tactile Sensory System and High-Precision AI Simulation for Cosmetic Products,' focusing on Amorepacific's AI sensory evaluation system 'Sensornoid.' Integrating Amorepacific's longstanding human-based cosmetic evaluation research expertise, digital technology makes it possible to precisely predict the usage experience of the final product based on ingredient formulation data using Sensoroid. Amorepacific also showcased two poster presentations on 'Innovative AI-powered visual insights for understanding facial skin aging,' which introduces the new visual analysis of the AI-based skin diagnostic system Dr. AMORE and 'Sustainable and Vegan BluePDRN Purified from Microalgae' that opens up the potential for the sustainable vegan cosmetics ingredient. Since the establishment of our R&I Center in 1954, we have committed to scientific discovery and expertise in optimizing beauty and health. Amorepacific will continually endeavor to research innovation and technological advancement to deliver the best and the first products around the world with good ingredients and cutting-edge technology. #Amorepacific #IFSCC

#BehindTalk Mamonde strives to break beauty boundaries and help everyone bloom uniquely. Mamonde is the brand that creates one's natural beauty through hyper flora technology and boundless innovation. To help your makeup flawless, Mamonde newly launched Flora Glow Rose Liquid Mask - the renewal version of its existing Rose PHA Liquid Mask. Flora Glow Rose Liquid Mask immediately leaves the skin smooth and moisturized with an elegant glow right after you apply it thanks to the rose peptide and 10% PHA. After 14 rounds of evaluation with our research lab, our Mamonde team was able to develop a high concentration of PHA without stickiness or skin irritation. Following the Mamonde brand's belief that beauty should be free from boundaries and conventions, there is more than one way to use the Flora Glow Rose Liquid Mask. It's versatile and can be used in various ways according to personal preference. Including Flora Glow Rose Liquid Mask, all Mamonde's products include Braille labeling and green packaging using FSC-certified forest paper and soy ink. Amorepacific will continue to build A MORE Beautiful World with New Beauty that allows everyone to discover their own beauty. We will inspire New Beauty in every self to discover, cultivate, and express one's own unique beauty. To do so, our brands always embody this core value in our products. Please wait for our next Behind Talk series about the fascinating stories of our people who plan, develop, and design these products! Check out the full story from the link below👇  https://lnkd.in/gpC5giJm Also, find out more about the rebranding story of Mamonde! https://lnkd.in/gcnn67hg #Amorepacific #Mamonde #Makeup #Beauty #NewBeauty

Meet A-ram Bae, an Amorepacific hair professional brand product developer from the Brand Marketing team. Since she is responsible for the quality development of salon-professional hair products AMOS Professional and AYUNCHE, she conducts evaluations at product review meetings. So, she primarily works in Pro Lab, where product developers and consumers visit for product evaluation. Her small rituals in daily life drive her growth and eventually lead to consumer satisfaction. Check out the full story and some career tips from the link below👇  https://lnkd.in/g4XyGXsH #MyHashtag shares insight of Amorepacific members' work and how they cultivate beauty in their lives. Discover the beauty that Amorepacific members embody by following the members' beloved items! #Amorepacific #Marketing #AMOSprofessional #AYUNCHE #Amorestories #NewBeauty #LiveYourNewBeauty

#BehindTalk Did you know ETUDE has done it again?  ETUDE, the brand that is sincere with the makeup and the coverage, once again launched the concealers with a new concept like no other - ETUDE Double Lasting Concealer Palette. Collaborated with a famous makeup artist at a Korean beauty salon, our ETUDE team launched this new concealer with a four-shade palette with various textures so anyone can use it creatively depending on their skin concerns. Amorepacific will continue to build A MORE Beautiful World with New Beauty that allows everyone to discover their own beauty. We will inspire New Beauty in every self to discover, cultivate, and express one's own unique beauty. To do so, our brands always embody this core value in our products. Please wait for our next Behind Talk series about the fascinating stories of our people who plan, develop, and design these products! Check out the full story from the link below👇  https://lnkd.in/gZvU-z3a #Amorepacific #ETUDE #Makeup #Beauty #NewBeauty

Want to learn more about careers at Amorepacific? Check out our new Career page📢 https://lnkd.in/gD5-YkmG Explore our expertise, inspiring offices all around the world, stories from our AP people, and our global opportunities! Join us. Together, we create A MORE Beautiful World. #Amorepacific #WeMakeAMOREBeautifulWorld

We are excited to announce that we have been awarded three prestigious Good Design marks at the 2024 Good Design Awards. This year, 'AP BEAUTY's M.D. Line' and 'ODYSSEY CHAPTER 5' were recognized in the Package Design category, and YouTube content 'Healing Times' was selected in the Content Design category. The Good Design Awards is the highest accolade in Korean design hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. To learn more, click here: https://lnkd.in/g3tXY4FR Don't miss the related articles about the awarded brand! #APBeauty https://lnkd.in/giapMWZW #Odyssey https://lnkd.in/geYWtNJ2 #Amorepacific #GoodDesignAward #DesignAward

We are thrilled to announce the new global ambassador for Laneige, Jin of BTS. This coming October, the global beauty brand Laneige will showcase the Cream Skin global campaign with Jin. The Laneige Cream Skin Cerapeptide™ Refiner is Laneige’s flagship bestseller, boasting cumulative sales of 4.4 million units and ranking first in brand repurchase rate. Utilizing technology encapsulating a whole jar of cream into a toner, the product deeply moisturizes the skin from the first step of skincare after cleansing. Welcome to Laneige Mr. Worldwide Handsome 🎉 To learn more, click here! https://lnkd.in/gvwqDd_Z #Amorepacific #Laneige #Jin #BTS #NewBeauty

The Amorepacific Museum of Art presents Elmgreen & Dragset’s Spaces, the first-ever survey of the duo’s spatial practice and the most extensive presentation in Asia to date. This exhibition marks the 30th year of collaboration of artist duo Elmgreen & Dragset. In this captivating exhibition, you will find five distinct immersive installations - a full-scale family house, a public pool, a restaurant, an industrial kitchen, and an artist’s atelier. This exhibition marks the 30th year of collaboration of artist duo Elmgreen & Dragset. The duo is renowned for their large-scale installations, such as Prada Marfa and Van Gogh’s Ear, and won many awards like the Preis der Nationalgalerie, Hamburger Bahnhof, Berlin. We hope you discover a unique opportunity to uncover unexpected interpretations of everyday realities! 📍 Spaces (Instagram @amorepacificmuseum) · Date: now available - February 23rd, 2025 · Hours: 10 AM - 6 PM  *Ticket counter closes at 5 PM  *Closed on Mondays and Holidays (New Year's Day, Lunar New Year, Chuseok) · Location: Amorepacific Museum of Art (100 Hangang-daero, Yongsan-gu, Seoul, Korea) · Admission: APMA website (https://lnkd.in/gxDabXfD) For more details, click here: https://lnkd.in/gnYnpwE2 #Amorepacific #APMA #Exhibition #ElmgreenandDragset