ArabAd

Why have brands and their agencies, both of which have been quick to speak out on socio-political issues in the past, remained silent in the face of Israel’s war on Gaza? A silence that not only permeates the higher echelons of adland’s holding groups, but independent agencies and their employees. Why has an industry that is so vocal about driving positive change and campaigning for good suddenly lost its voice? Iain Akerman writes for ArabAd about an advertising world that has opted to remain (shockingly) silent on Gaza. Asad ur Rehman Hubert Boulos #Gaza #Gazawar #Israel #politics #adland #adindustry #adagencies #advertising #socialgood #causemarketing #advertisingforgood Illustrations by Hibah Musthafa https://lnkd.in/gB4HM7YQ

Action Filmz Productions, a prominent player in the film equipment rental arena, has launched its latest facility in Riyadh. “Launching our new facility in Riyadh reflects our unwavering commitment to the Saudi film sector. We’re eager to leverage our extensive experience and top-of-the-line equipment to support the dynamic and expanding film community in Saudi Arabia.”—Crispin Dominic Action Filmz Rentals & Studios #saudifilmindustry #saudiadvertising #production #productionservices #filmproduction #filmindustry_sa #advertisingproduction #saudiarabia #productionsector #productionindustry #adnews #adindustry https://lnkd.in/da59MuMf

Atlantis Resorts welcomes Paul Baker as the new President of Atlantis, where he will lead the region's premier entertainment destination, Atlantis The Palm, as well as the luxurious experiential resort, Atlantis The Royal. Baker will also take on the oversight of Atlantis Sanya in China soon. Philippe Zuber #appointment #hotels #luxuryresorts #appointments #Atlantisdubai https://lnkd.in/dn76Bnyc

Multi-awarded senior creative director Nayaab Rais has been promoted to the position of ECD at FP7 McCann. Nayaab brings multinational, cross-sector experience having worked across Europe, MENA and APAC, with brands including Mastercard, Coca Cola, HSBC, Kraft and Emirates. She was recognized among the top 15 creative directors globally by The Drum's Big Won rankings In her new role, Nayaab will work closely with CCO Federico Fanti. #appointment #appointments #creativeindustry #creatives #adagency #agencynews https://lnkd.in/dN44fp5e

The Loeries will be partnering with BIG KAHUNA FILMS for the Loeries Judges Wrap Event, an invitation-only event for judges and key partners to recognise and celebrate members of the jury who have given their time to assess thousands of pieces of work from across the region. The event will host over 200 individuals from more than 20 countries around the world. “Eddy Rizk and the BIG KAHUNA FILMS team have always been great supporters of the industry and this partnership is another example of their commitment to the industry,” says Loeries CEO Preetesh Sewraj #productioncompany #sponsorship #awards #jury #adfestival #advertising #event https://lnkd.in/dchQwTwr

Platformance.io has appointed Hassan Shoker, a former senior TikTok executive, as Group Chief Commercial Officer (CCO). Shoker will oversee commercial operations in key markets, including the UAE, KSA, and Egypt. Hassan will report directly to Waseem Afzal, CEO and Founder of Platformance who said “We are excited to welcome Hassan Shoker to our team to drive forward our agenda of transforming the Adtech industry in MENA.” #appointment #appointments #adtech #agencynews #digitalmarketing https://lnkd.in/d98WcdwS

Saudi-based The Bold Group has appointed Saud Saadoun as the new General Manager for Bold Comms. “Being bold means not just challenging the norm but setting new standards. I’m eager to guide a team that reimagines what’s possible with every project,” notes Saud whose appointment comes at a pivotal moment as the company embarks on the next phase of its journey. #appointment #appointments #adagency #saudiadvertising https://lnkd.in/d-ARydFj

This Emirati Women’s Day, Al-Futtaim Toyota has launched a geo-targeted activation across OOH, Yango Maps and social media with audio stories to celebrate the Emirati women’s names we might have heard of but actually know very little about. Road names that we know by heart are named after these women. But who are they? What did they accomplish? How did they contribute to the nation? This is Toyoya’s ‘Journey into Herstory’ campaign that was developed by Memac Ogilvy. Hadi Ballout Kevin Kurian Alaa Nour Haya Dajani Amna Ashraf Karl E. Ahmed Nour Beverney Shane S. @Moemen Metwally Maram Ashour - Israa Tariq Shadi Kharmacho Hussein krayem Juan Encarnado III Ahmed Elbeshbishy Aya Ramadan zaid salamah Katib Belkhodja Roxane Magbanua Saad Abdullah Laureline Schwarz - Assaad Chehade Karim Hassanein Aly Mazen Saab Lama Al Khawaja Leila Chouman Lynn Kharrat @Toqa Mohamed #advertising #womensday #Emiratiwomensday #oohmedia #oohads #OOH https://lnkd.in/dtRvauQJ

One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because aside from the fact that the process is often being abused by clients, it is also too time-consuming and emotionally and financially draining for agencies. Alexandra Richards, Senior Account Manager at Dubai-based Gambit PR & Communications, tackles this matter applying the Prisoner’s Dilemma theory to the pitching process as a way of improving it. #viewpoint #advertising #adagencies #pitch #opinion #adindustry #pitchingprocess https://lnkd.in/d3NwFWxv

Why have brands and their agencies, both of which have been quick to speak out on socio-political issues in the past, remained silent in the face of Israel’s war on Gaza? A silence that not only permeates the higher echelons of adland’s holding groups, but independent agencies and their employees. Why has an industry that is so vocal about driving positive change and campaigning for good suddenly lost its voice? Iain Akerman writes for ArabAd about an advertising world that has opted to remain (shockingly) silent on Gaza. Asad ur Rehman Hubert Boulos #Gaza #Gazawar #Israel #politics #adland #adindustry #adagencies #advertising #socialgood #causemarketing #advertisingforgood Illustrations by Hibah Musthafa https://lnkd.in/gB4HM7YQ