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Why have brands and their agencies, both of which have been quick to speak out on socio-political issues in the past, remained silent in the face of Israel’s war on Gaza? A silence that not only permeates the higher echelons of adland’s holding groups, but independent agencies and their employees. Why has an industry that is so vocal about driving positive change and campaigning for good suddenly lost its voice? Iain Akerman writes for ArabAd about an advertising world that has opted to remain (shockingly) silent on Gaza. Asad ur Rehman Hubert Boulos #Gaza #Gazawar #Israel #politics #adland #adindustry #adagencies #advertising #socialgood #causemarketing #advertisingforgood Illustrations by Hibah Musthafa https://lnkd.in/gB4HM7YQ

Gaza War: why has the ad industry suddenly lost its voice

Gaza War: why has the ad industry suddenly lost its voice

arabadonline.com

Tarek Chemaly

Think Tank - Multimedia artist

2mo

 “We even had a case from the region that seriously claimed to have saved democracy in Lebanon." Hubert Boulos Ghada W. Azzi - I still laugh at this one. Thank you for this piece Iain Akerman

Toufic Beyhum

Independent Creative Director / ECD & Mentor - My Ex's: Leo Burnett•McCann•BBDO•Y&R

1mo

99% of our industry are too scared to even like this post. Our industry is full of hypocrites & cowards yet they think they are rebels. Thank you for writing this Iain Akerman

Mohammad Halabi

Freelance Conceptual Arabic Copywriter/ Content Writer at Freelance, self-employed/ California - Dubai - Beirut

1mo

... and they claim the best in local relevance, bar none.

Hubert Boulos

CEO|COO|Chief Growth Officer|Head of Planning

2mo

thank you AraAd and Iain Akerman for featuring my opinion uncensored!

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