With Coca-Cola’s 100-year Olympic sponsorship promoting sugary drinks, public health experts are raising red flags.
This long-standing relationship contradicts the Olympic Committee’s mission to promote health.
Here’s what the experts are saying:
- Coca-Cola’s sugary drinks are linked to 45 health conditions, including obesity and heart disease.
- The company’s environmental impact is massive, contributing to excessive plastic waste and water usage.
- Athletes like Cristiano Ronaldo have publicly rejected Coca-Cola, showing the brand’s influence on consumers.
To align with its health goals, the IOC should consider new sponsors that promote healthier, more sustainable products.
Here's what could change:
- Terminating Coca-Cola’s contract with the Olympics.
- Partnering with brands that align with Olympic values.
- Promoting public health over profits.
How do you feel about Coca-Cola’s influence on the Olympics and its impact on public health?
#olympics #partnerships #values #publichealth