Search Intent and the Organic Funnel
: In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
The Value of SEO Beyond Traffic and Leads
: How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
Top SEO Tips for 2024
: It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.