alkima WEB & DESIGN ®

When it comes to #eCommerce or any other online business a landing page is not just about being noticed—it’s about creating a user experience that converts. A well-SEO-optimized and technically efficient landing page designed for #UserExperience can make all the difference. But for it to work, you need to get the basics right. Here are the five key steps: 1️⃣ 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Your landing page needs to match what your customers are searching for. Think simple and relevant terms like “best running shoes” or “affordable watch brands.” Tools like Google #KeywordPlanner or Ahrefs are great for finding these #keywords. 2️⃣ 𝗪𝗿𝗶𝘁𝗲 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Your content should be simple, useful, and engaging…. And yes, AI can help, but remember, it’s an assistant, not a replacement. The goal is to answer your customers’ common questions and keep them on your page longer, boosting your SEO rankings. Don’t be scared to use cliche CTAs like “Buy Now,” “Get Your Discount,” and “Get Your Discount.” They work. 3️⃣ 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 #UX: The landing page design should be intuitive and user-friendly. It’s the basics that often get overlooked. Understand the customer’s journey and map out the user flow so that navigation feels natural. Place every element strategically to guide the user toward conversion. To maintain flexibility, incorporate dynamic content modules that allow easy updates without technical support. This modular approach enables the quick addition of new elements, like influencer campaigns or product launches, keeping the landing page relevant, engaging, and adaptable to different audiences. 4️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗻𝗱 𝘀𝗽𝗲𝗲𝗱: Mobile-first design is not just a must; it’s the whole point - since we all shop on our phones. Your landing page should be fully responsive, ensuring it functions smoothly across all devices. Additionally, page speed is critical—compress images, reduce unnecessary code, and use a reliable host. 5️⃣ 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗮𝗻𝗱 𝗮𝗱𝗷𝘂𝘀𝘁: SEO isn’t a “𝘴𝘦𝘵 𝘪𝘵 𝘢𝘯𝘥 𝘧𝘰𝘳𝘨𝘦𝘵 𝘪𝘵” task; it’s ongoing. Regularly check your page’s performance, update keywords, refresh content, run A/B tests, and improve the page design to stay ahead of the competition. With years of experience building everything from online shops to company websites—you name it—we know what works and what doesn’t. If you’re looking for real results and want to boost your online presence, find out how we can help you create a winning strategy. ⬇️ https://lnkd.in/e3RVezc4 🌐https://lnkd.in/eyRti3Vk 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

⏰ October’s here, but it’s never too late to dive into Shopware’s September update—because great things not only take time, but they also show results! We’ve tested the features, and like always, Shopware v.6.6.6 delivers great updates: 🔍 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: Track new metrics like Sales by Country and Top Products. These insights help you refine your strategy and focus on what performs best in each region. ♿ 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀: Shopware v.6.6.6 adds screen reader and slider enhancements, ensuring your shop is more accessible and meets the upcoming 2025 Accessibility Act requirements. 🤝 𝗕𝟮𝗕 𝗦𝗮𝗹𝗲𝘀 𝗧𝗼𝗼𝗹: The Sales Agent tool simplifies managing customer interactions and orders, and integrates easily with CRM systems, streamlining B2B sales. Want to implement these features? The team at alkima WEB & DESIGN ® is ready to help set them up, so your #onlineshop is always prepared. ⬇️ https://lnkd.in/ecbwJ995 🌐https://lnkd.in/etWrFHpr 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

Whether you’re running an #onlineshop, a service business, or even a brick-and-mortar store, Stripe makes payment processes easy with a whole toolbox of solutions: 🌐 Supports 𝟭𝟬𝟬+ 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱𝘀, including Visa, Apple Pay, Klarna, and more. 💳 Offers 𝗕𝘂𝘆 𝗡𝗼𝘄, 𝗣𝗮𝘆 𝗟𝗮𝘁𝗲𝗿 options, boosting sales and conversion rates. 🛠️ Provides tools like 𝗦𝘁𝗿𝗶𝗽𝗲 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 and 𝗦𝘁𝗿𝗶𝗽𝗲 𝗧𝗲𝗿𝗺𝗶𝗻𝗮𝗹 for quick setup. 🔒 Includes advanced 𝗳𝗿𝗮𝘂𝗱 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝗼𝗻 with real-time monitoring, keeping your transactions secure. 📈 Integrates financial tools for 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗻𝗴 𝗯𝗶𝗹𝗹𝗶𝗻𝗴, 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀, and 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝘁𝗮𝘅. As a #Stripe partner, we at alkima WEB & DESIGN ® can help you integrate these features so you can focus on your business growth. Find out how you can get started. ⬇️ https://lnkd.in/eEW85Jrs 🌐https://lnkd.in/eRNh3Pve 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

🎉 Last week, Marco Puppe, CEO of alkima WEB & DESIGN ®, and Julia Butenuth, CEO of atrava GmbH, had the pleasure of being part of OMT #AgencyDay2024! An event filled with insightful talks by industry-leading speakers and meaningful connections—it was an incredible experience! 🌐https://lnkd.in/emSKjky9 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

Efficient #eCommerce business processes are key to steady growth, but efficiency can be hard to maintain even when all the correct workflows are in place. Xentral ERP Software cuts through the complexity by streamlining operations, automating tasks, and ensuring nothing falls through the cracks—from procurement to fulfillment. 🔷 Here are just a few ways Xentral ERP can help: • Automated reorders and optimized purchasing to avoid bottlenecks. • Seamless inventory management across all sales channels. • Efficient accounting with full control over payment flows and taxes. • Centralized order management for faster processing and better coordination. Learn how we at alkima WEB & DESIGN ® can help you integrate Xentral ERP to simplify your processes and drive sustainable growth. ⬇️ https://lnkd.in/egsCKwcK 🌐https://lnkd.in/eeyttqNY 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

🔔 Here’s a quick reminder: Marco Puppe is attending OMT Agency Day 2024 tomorrow. If you're going, let's catch up and chat about all things digital! 🌐 https://lnkd.in/ew6cd2cz 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

Enhancing your understanding of customer behavior can significantly boost your return on ad spend #ROAS. That's why JENTIS, a pioneer in server-side tracking, offers a Data Capture Platform #DCP that redefines e-commerce tracking with precise data analysis and strong data protection. ✨ 𝗪𝗵𝘆 𝗰𝗵𝗼𝗼𝘀𝗲 𝗝𝗘𝗡𝗧𝗜𝗦? • 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Gain insights from up to 100% of your website visitors, even those using ad blockers. • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗥𝗢𝗔𝗦: Send server-side conversion data directly to your marketing tools like Facebook, Awin, and Criteo. • 𝗗𝗮𝘁𝗮 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗮𝗻𝗱 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆: Comply with international regulations and safeguard user trust with advanced privacy features. At alkima WEB & DESIGN ® we partner with JENTIS to bring you advanced #eCommerce tracking solutions. Our team will ensure seamless integration so you can leverage these tools to enhance your sales and marketing strategies. Find out how server-side tracking can help your business. ⬇️ https://lnkd.in/eR_yJDRA 🌐https://lnkd.in/eKnJ9GEr 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

Choosing the right approach for your website can significantly impact your brand’s digital presence. Should you use a ready-made #WordPress theme, or invest in a custom web design? Let’s break it down. 🛠️ 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗧𝗵𝗲𝗺𝗲𝘀: 𝗤𝘂𝗶𝗰𝗸, 𝗕𝘂𝗱𝗴𝗲𝘁-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆, 𝗮𝗻𝗱 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 𝗣𝗿𝗼𝘀: • Easy Setup: Perfect for those without technical expertise. • Affordable: Ideal for tight budgets. • Variety & Flexibility: Thousands of themes offer some customization. • SEO & Mobile-Ready: Most are optimized for search engines and mobile devices. 𝗖𝗼𝗻𝘀: • Limited Uniqueness: May not stand out among competitors. • Variable Quality: Not all themes are built equally, which can affect performance. • Potential Compatibility Issues: Updates or new plugins might cause conflicts. ✨ 𝗖𝘂𝘀𝘁𝗼𝗺 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗨𝗻𝗶𝗾𝘂𝗲, 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝗬𝗼𝘂 𝗣𝗿𝗼𝘀: • Complete Customization: Every aspect is designed to fit your brand perfectly. • Scalable & Performance-Optimized: Built to grow with your business and run efficiently. • Better SEO & Security: Customized with the best practices for ranking and protection. 𝗖𝗼𝗻𝘀: • Higher Investment: Requires more time and financial resources. • Maintenance Needs: Ongoing support may be necessary. If you need a quick, budget-friendly solution, WordPress themes are a solid choice. However, if you’re looking for something that truly reflects your brand and can grow with your business, a custom #webdesign might be worth the investment. At alkima WEB & DESIGN ®, we’re experts in both. Whether you choose a theme or custom design, we’ll ensure your website is a powerful tool for your business. Let us know in the comments—what’s your preference? 👇 🌐https://lnkd.in/erNGt28P 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

📅 alkima WEB & DESIGN ® CEO, Marco Puppe, will attend OMT #AgencyDay2024 on September 26th. This event is a fantastic opportunity to connect with fellow decision-makers, exchange ideas, and explore the latest industry trends. Reach out if you’re also attending—we’d love to connect and discuss how we can collaborate to drive digital innovation! Learn more about the event. ⬇️ https://lnkd.in/eYhhZ5Vv 🌐https://lnkd.in/eZ7EmPGS 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192

Several months back, we proudly announced our partnership with Actindo, a pioneer in #ERP for e-commerce. In our latest blog, we're thrilled to highlight how their 𝗔𝗰𝘁𝗶𝗻𝗱𝗼 𝗖𝗼𝗿𝗲𝟭 platform is revolutionizing digital business models and how alkima WEB & DESIGN ® can seamlessly integrate it into your operations. From robust data integration to seamless #omnichannel management, Actindo Core1 provides the tools to elevate your #eCommerce strategy. Learn more about how alkima WEB & DESIGN ® and Actindo can help you. ⬇️ https://lnkd.in/ewY2-dyP 🌐https://lnkd.in/eDPQWuh3 💬 WhatsApp: https://lnkd.in/d-b9TXaD 📧 info@alkima.org 📞 +356 2778 0192