Kindred Group plc

Kindred Group plc

Gambling Facilities and Casinos

Sliema, Malta 56,438 followers

Transforming gambling by being a trusted source of entertainment that contributes positively to society.

About us

What started as Unibet in 1997, is today Kindred, one of world’s leading online gambling operators with business across Europe and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. Since the very beginning, Kindred was built upon clear values and a strong culture. We are 2000 people representing over 70 nationalities, located across offices in 13 locations. As an innovative company that builds on trust, we have led the development into areas such as Tech, mobile solutions, new product launches and sustainable gambling.

Industry
Gambling Facilities and Casinos
Company size
1,001-5,000 employees
Headquarters
Sliema, Malta
Type
Public Company
Founded
1997
Specialties
Sports Betting, Mobile Betting, Casino, Poker, Bingo, Live Casino, Games, Mobile Casino, Responsiblegambling, Sports, Technology, Softwaredevelopment, Gambling, Data, Customerexperience, UX, and UI

Locations

Employees at Kindred Group plc

Updates

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    56,438 followers

    FDJ - La Française des Jeux has announced the success of its tender offer for Kindred Group. This transaction creates a European champion with a diversified and balanced profile. The formation of the joint Group will combine FDJ’s and Kindred’s strengths and expertise, unlocking further value and growth potential in locally licensed markets. Link to press release: https://lnkd.in/e-973uh3 #KindredGroup #FDJ

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    56,438 followers

    🌸 Our Bengaluru office came alive with colour and joy as we celebrated this year’s Onam festival! 🌸 For those who don’t know, Onam is a major festival in Kerala, and creating pookalams (flower arrangements) is a key tradition that represents unity and joy. We love to celebrate India’s diverse festivals, fostering an inclusive culture where everyone feels at home. As we continue to grow in India, now is the perfect time to join us on this journey. Explore our open roles here: https://lnkd.in/dTHsCE5b #KindredGroup #LifeAtKindred #Bengaluru

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    56,438 followers

    Pretty in Pink! 🌈 Here's our vibrant team from the Malta Pride Parade last Sunday. It’s become a cherished tradition for us to come together and celebrate diversity and inclusion. A big thank you to our Customer Service Manager, Marc Haezendonck and the team, for organising this each year and making it happen! We also received an extra sweet surprise from Mette Lorenzen our Director of Customer Services, who treated us to her homemade rainbow cupcakes. 🧁 #KindredGroup #Pride #Diversity #TogetherAsKindred

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    56,438 followers

    Our Country Manager, Anders Falk, was recently featured on Ekonomibyrån, a podcast-style TV program in Sweden. During the discussion, Anders and other prominent guests explored the Swedish gambling market after the 2019 re-regulation. Since then, licensed operators have been required to follow a strict duty of care to help protect customers from gambling harm. However, the unlicensed market is growing, and channelisation levels in Sweden are decreasing. According to the treatment organisation Spelfriheten 8 out of 10 customers who contact them are blocked from licensed operators through the national exclusion system, Spelpaus. In the episode, Anders highlighted that, through our partnership with Swedish Elite Football, we educate players across all 32 clubs to raise awareness about problem gambling and match-fixing. Collaboration and increased awareness among all stakeholders have been identified as key factors in reducing gambling harm. Check out the episode here (in Swedish only): https://lnkd.in/d7yW6UeQ #kindredgroup #gamblingregulation #striveforbetter

    Ekonomibyrån – Spelfällan

    Ekonomibyrån – Spelfällan

    svtplay.se

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    Big congratulations to our Cloud Data Engineer, Nonna Shakhova, for being shortlisted for the #techwomen100 awards by WeAreTechWomen! 🫶 This award highlights the achievements of emerging female technologists. Nonna shared her thoughts: “Role models have been crucial in shaping my career, showing that success is possible in areas where women are still underrepresented. Communities like Kindred’s Womankind Network are essential in amplifying our voices, fostering mutual support, and driving meaningful change in the industry. We all have the potential to be role models. By sharing our stories, we inspire others and affirm our own strengths. Let’s continue to champion diversity, innovation, and the limitless possibilities that come when women lift each other up.” We’re cheering Nonna on and wishing her the best of luck for the next round! 🚀 🙌 #KindredGroup #StriveForBetter #TechWomen100 #WomenInTech

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    Finland has a unique opportunity to transition to a licensed online gambling market that promotes safer gambling, protects consumers, and supports communities. Denmark’s success shows how cooperation between regulators and operators can ensure safe gambling and strong local engagement. At Kindred Group, we're committed to this approach, with over 84% of our global revenue from licensed markets and 25 years of experience.   Together, we can create a world-class system that supports a responsible, reliable gambling environment and benefits Finnish society. Read more here: https://lnkd.in/dDvErFEK #KindredGroup #GamblingRegulation #Finland

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    Last week, Team Kindred laced up for the annual Convinistafetten relay race in Stockholm, which marks the start of autumn for many. 🏃♀️🏃♂️ From running and walking the relay to enjoying a post-race picnic in the green park area, it was a great afternoon of togetherness and fun. Even the rain couldn’t dampen our spirits, but our tent with its own WC certainly helped! 😄 #KindredGroup #Convinistafetten #TeamBuilding

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    56,438 followers

    We are proud to be part of the latest Sustainability Report by European Gaming and Betting Association (EGBA). The 2024 report outlines the joint efforts and progress made by EGBA members to promote a sustainable approach to gambling and contribute positively to society in Europe. The report aims to track yearly progress, support transparency, and reinforce a strong culture of social responsibility. Click here for full report: https://lnkd.in/dQT5cJDi #kindredgroup #safergambling

    💬 Our latest sustainability report shows that our members are talking to their players more than ever about safer gambling. In 2023, they sent their players an impressive 67 million messages to promote safer play — representing a 49% increase from the previous year! Among these, 23 million messages were personalised based on customer behaviour, making up 35% of all safety messages sent. These safety messages were delivered through various channels, including email, SMS, phone calls, pop-ups, and other direct methods (such as in-website chat and account mailbox). In the graph below: 🟠 Total safety messages 🔵 Generic messages 🟢 Personalised messages 🔗 Discover more about our members' sustainability efforts by exploring the full report — link in the comments below. #SaferGambling #Sustainability #PlayerSafety #iGaming #Gambling #Betting #AnnualReport #CSR #ESG

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    "So That No One Worries Alone" Gotcha4Life Foundation is known as Australia’s leading mental fitness charity, dedicated to inspiring and empowering all Australians to take action in building their mental resilience, so no one has to worry alone. This year marked the third time Kindred has proudly supported the Gotcha4Life Cup, and it was our most successful event yet. An incredible $232,000 was raised in total, a contribution that will have a profound impact on the community. The Cup was not only a night of thrilling rugby, but it also featured an exciting halftime Celebrity Touch Football game, where some of Australia’s finest athletes and entertainment personalities took the field. Among them were Unibet’s very own ambassadors. Our volunteers went above and beyond this year, with special recognition to Shilo Harvey who recently started in our Sportsbook Planning team; Shilo managed to raise $1,400 single-handedly! “With this success, we are now aiming to surpass the million-dollar mark in total funds raised as we enter our fourth year of support,” says Nathan Reeves, Kindred's General Manager in Australia. The link to the full interview is in the comments. #kindredgroup #fundraising #unibet #mentalhealth #rugby

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    The “Champions: Full Gallop" docuseries is a gripping must-watch, offering unmatched access to the thrilling world of horse racing. Broadcast on primetime ITV1, it is set to captivate millions of viewers. The series follows some of the biggest names in horse racing during the 2023/24 jumps season, featuring Unibet-sponsored ambassadors Nicky Henderson and Nico de Boinville prominently throughout. “It is my hope that Unibet can be rightly viewed as a great friend and supporter of jumps racing. But more than this, the simple fact that racing has such an excellent opportunity to demonstrate what an incredibly competitive, diverse, and entertaining product it is to a potentially new group of future fans is the main takeaway for me from this initiative,” says Kindred’s Head of Racing, Ed Nicholson. Make sure to tune in and read the full exclusive interview by clicking on the link in the comments. #kindredgroup #horseracing #unibet 

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Funding

Kindred Group plc 2 total rounds

Last Round

Post IPO debt

US$ 42.6M

See more info on crunchbase