Optimum Asset Management, a real estate investment and development firm, has announced the rebranding and relaunch of 222 East Broadway on Manhattan’s Lower East Side. The building, which is nearing completion, is being relaunched as 222 LES Tower + Lofts. The sales and marketing for the development will now be led by Corcoran Sunshine Marketing Group.
222 LES Tower + Lofts. Photo by Michael Young
Located on the corner of East Broadway and Clinton Street on the Lower East Side, 222 LES Tower + Lofts features adjacent two structures. The first, which stands 28 stories tall, is a residential tower featuring apartments. The second is an 11-story landmarked building, which will exclusively feature lofts. In total, the development boasts 70 residences. SLCE Architects and S4 Architecture worked together in the design of the project.
222 LES Tower + Lofts. Photo by Michael Young
The residences at 222 LES range from studios to four-bedrooms, including limited tower full-floors and two duplex loft penthouses. Many units offer views of the East River and New York City skyline, and select units feature private terraces.
Interior unit at 222 LES Tower + Lofts. Photo by Rich Caplan
Interior unit at 222 LES Tower + Lofts. Photo by Rich Caplan
The property contains 14,000 square feet of indoor and outdoor amenities, including a 6,700-square-foot private park. Fitness offerings include a 40-foot indoor swimming pool with cabanas and locker rooms and a fitness center with a yoga studio. Beyond that, the building will feature a 24-hour doorman attended lobby, bicycle storage, cold storage for fresh food and flower deliveries, and private storage areas available for purchase.
222 LES Tower + Lofts. Photo by Michael Young
“We’re proud to introduce 222 LES Tower + Lofts with Corcoran Sunshine Marketing Group,” said Matthew Barry, CEO, Optimum Asset Management USA. “Offering modern design, an abundance of amenities and panoramic views, 222 LES Tower + Lofts provides the sought-after immersive experience that buyers are looking for in one of New York City’s most culturally rich neighborhoods.”
Subscribe to YIMBY’s daily e-mail
Follow YIMBYgram for real-time photo updates
Like YIMBY on Facebook
Follow YIMBY’s Twitter for the latest in YIMBYnews
Cold and charmless.
Just like the people who will occupy it
if you are envious, just say it. Being rich doesn’t translate to being cold or charmless and being poor doesn’t make it warm and charming
if at all, residents at LES tend to be more diversified than corporate workers in other part of Manhattan
If by diverse you mean 23yo interns with daddy’s money? A cultural marvel yes haha
Eduardo, you’re truly clueless. Most interns are not 23 yrs, first of all, and those with rich parents tend to choose a more posh neighborhood than LES
There are plenty of rich people in the LES. Those are the ones who can afford new market rate apartments there!
It’s a great neighborhood with lots to do
Way to vilify anyone buying and living in a condo in New York City Mayor Kenny. Not everyone with money acts and sounds as heartless, cold, and bitter like you. Go fuck youself
I love this building! And I’m a neighbor.
These two buildings fit together like..oh, never mind.
I really like this new building, and the contrast with its deco neighbor really works nicely.
I agree and was a nice choice of using black and not having it all be glass
Doubt anyone will see this late post but…rather than focus on the social discord, I find it fascinating the building already needs rebranding and a new sales team. In New York terms: They ain’t selling. This is actually good news. It may not bring about lower housing costs as developers, financiers and boards prefer to hide vacancies and carry the costs rather than let the market adjust. But, it sends a message about future development which can keep older buildings from being purchased by developers at ridiculously high prices. This may stabilize prices.
The location is horrible. There are a few new constructions in LES and just north of Houston street (Alphabet City) that just aren’t selling because of the neighborhood. You can literally see one homeless person for every couple of blocks
Here in Hell’s Kitchen, I can “literally see” several homeless people on every block..
yep especially bad around Port Authority