Boomerang. Part of Publicis Groupe

In the latest FT. Opinion, our Gen Z panel critically examines the compassionate campaigns of Rabobank and Kruidvat, shedding light on societal issues in unique ways. Discover how these campaigns resonate with our panelists and spark conversations around impactful marketing strategies. Thank you to Adformatie for this insightful guest blog piece. #CompassionateCampaigns #MarketingStrategy #FTOpinion" https://lnkd.in/ewZYcuzQ

In partnership with Publicis Insights, our in-house Pride Committee released their landmark research “Brands, Pride, & Advertising” to get a better understanding from marketeers as well as the general population about how brands are showing up (or not at all) for the LGBTQ+ community. From that research, the team extracted quite a few juicy themes. Swipe through the carousel to see explore some findings, or head on over to the website to see the full results. Stay fabulous.    📆 Commit Year-Round - "Show continuous LGBTQ+ support beyond campaigns—don’t let inclusivity fade after Pride Month." 🎯Go Beyond Generic - "Collaborate with LGBTQ+ voices to create authentic, impactful messaging that addresses specific community needs." 💪Lead with Courage - "Take a clear stand on LGBTQ+ rights, understanding that real allyship can unify and strengthen brand loyalty." 🧑🎓Invest in Knowledge - "Provide team training on LGBTQ+ topics to ensure informed, sensitive, and effective representation." 🫂Make Support Specific - "Shift from broad statements to tackling real issues—focus your brand’s actions on meaningful change."    

Exciting news! The HEINEKEN Company will remain the official partner of Feyenoord until at least 2030. 🍻 We had the pleasure of creating a social video featuring Feyenoord legends Mario Been and Ruud Gullit. ⚽🎥 #Feyenoord #Heineken #Partnership #Legends

How can we help more people to eat more fruit and veggies? Yesterday, on the National Fruit and Vegetable Day, Albert Heijn launched their latest innovation de Fluitschaal. 🎶 This whisteling fruit bowl nudges you to grab some fruit and embrace a healthier lifestyle. How? You’ll see in the video we created. Kuddos to TBWA\NEBOKO for the creation of this fruitful idea. 🍏

This is a scheduled post to announce World Mental HEALTH  Day (OFF!). In the wild world of our creative industry, where every deadline feels like a sprint, mental health can sometimes feel like that unopened snack you’ve been saving for later—important, but easy to forget. But here’s the thing: creativity needs rest...  So today, there will be no emails. No Teams calls. Just peace, quiet, and some glorious 'me' time.   Stay hydrated out there.   Publicis Groupe NL #WorldMentalHealthDay

Step into the wild world of (B)Adnight where we embraced the 'bad' last Friday! The unforgettable "1 Shot 2 Present" pitch event offered a chance to shake things up with agencies from Publicis Groupe NL. Free tattoos, tequila shots, and rebellious performances set the stage, while discussions on sustainability and creativity in the badass talks. It was a night where being 'bad' led to unforgettable moments and new opportunities. ADNIGHT #CreativeOpportunities #OpenHouse

How was our Adnight? Bad. But in a good way. For this year's edition of ADNIGHT we embraced the bad - because being bad means to be unapologetically yourself. We hosted a number of talks from employer branding with @Rijkswaterstaat to marketing sustainability with @CambridgeUniversity. We heard from the top of the company, our CEO Isabelle Dacz in conversation with Jordi van de Bovenkamp, and from the next gen voices of #BoomerangFT. We had free tattoos courtesy of Menseheling, tequila thanks to LaLaTequila (not in that order), and unlimited drink from our sponsors The HEINEKEN Company and STËLZ . BumbleBboy kicked of the evening program with a punk-rock performance while our very own in-house djs took us deep into the night. Come to think of it, bad may not be so bad at all.

Our beloved Jordi van de Bovenkamp, Executive Creative Director at Boomerang, knows how to infuse humor into every campaign. "Humor in advertising; the main reason I'm active in this industry. Check out that Coors campaign in the article... What a gem! Even though 'the industry' has been declared dead recently, I easily spent 15 hours discussing it with Paul van Kuilenburg." Thanks, Adformatie for the feature! 🚀 https://lnkd.in/ePMz5CbK #CreativeGenius #MarketingHumor #JordiRocks

Join Publicis Groupe NL and Boomerang. Part of Publicis Groupe at Adnight on October 4th for a badass night! Under the theme (B)Adnight, guests can enjoy tattoo artists, tequila shots, punk performances, talks, and pitch for a special career opportunity. The event highlights "1 Shot 2 Present," where creative talents can pitch their best case in 5 minutes for a chance to secure a formal interview and potentially work with the agencies of Publicis Groupe NL. Attendees can also get free tattoos (!), enjoy tequila shots, and experience a punk performance by Bumble B. Boy and a lineup of DJs. Join the live talk show featuring a Gen Z panel from #BoomerangFT evaluating campaigns from their perspective and talks on sustainability and community building by industry representatives. Don't miss this evening of creativity, entertainment, and career opportunities where being "bad" might just lead to success. See you there! #Adnight #CreativeOpportunities #OpenHouse https://lnkd.in/ephSb_sz

This is a call for talent! You got what it takes to join our family? Well, then register below and join us on ADNIGHT where you’ll get 1 Shot 2 Present! Pitch your heart out in front of a panel of industry leaders and win a formal interview. https://lnkd.in/eDFyrqZY