Dentsu Creative Amsterdam

How do you refresh one of the most recognisable and established brands in town? The past few months we have recreated the identity for all of Rabobank’s campaigns. We did so in collaboration with our in-house team that created ‘Onze Bank’, the new brand narrative for Rabobank. The work is used in our first Rabobank campaigns and will be used in all that’s more to come. We built on existing brand assets like the logo and Rabobank’s well known typography - but aimed to add boldness, lightness and modernise the campaign identity where we saw fit. The aim? Make it feel unmistakably Rabobank, while pushing the brand as much as possible. All in all it was quite a meticulous exercise, slightly different then our ‘regular’ brand identity work, but just as fulfilling. And one that you can see out on the streets from now on.

Think about the last time a small animation on a website or app made you smile. A button that responded just right or a fun animation after completing a task.


 It’s easy to overlook these moments, but they’re powerful tools that subtly shape our impression of a brand. The question is, do these micro-interactions add to the experience, or do they risk becoming distractions?

The National Anti-Bullying Week is a campaign focused on education, with the aim of raising awareness about bullying. In KPN’s TikTok Talk Show, the theme of Cyberbullying was highlighted during a special broadcast. The episode features discussions between the host, individuals with personal experience, an expert from the School & Safety Foundation, and students from Zadkine College in Spijkenisse, where the recording took place. The TikTok Talk Show is part of the provider’s #BetterInternet mission, which focuses on creating a safer and more social internet. https://lnkd.in/ebfz34Ck

🎃 Dentsu Creative Amsterdam hosts Adnight x Dentsu Creative | A Nightmare on Moermanskkade. Who is joining us on Friday October 4?

Onboarding doesn’t have to be just a formality.


It can be an opportunity to create real connections and set the tone for a strong partnership. We recently saw firsthand how a more personal approach made all the difference in building a deeper relationship with a client. We've experienced how a thoughtful, hands-on approach can create lasting connections and a stronger foundation for collaboration.

Onboarding doesn’t have to be just a formality.


It can be an opportunity to create real connections and set the tone for a strong partnership. We recently saw firsthand how a more personal approach made all the difference in building a deeper relationship with a client. We've experienced how a thoughtful, hands-on approach can create lasting connections and a stronger foundation for collaboration.

We’re happy to announce our partnership with Mepal, the Dutch household name in food and drink storage. Watch this space — and see what we've got in store for the brand...

With all the inspiration and information on AI flying around and new startups, platforms and tools being launched daily, it can become difficult to navigate this space. Of course our Experience -team at Dentsu Creative Amsterdam has been inspiring their clients with the new developments within the world of AI. But what was lacking most of the time was widespread hands-on experience with the available tools - so DC set out to fix that! Let us introduce: PROTOFEST! 👇 https://lnkd.in/gwmxSmjz

On October 4th it’s time for ADNIGHT again,  right around the corner of Halloween... From killing your darlings, to all the graveyard decks. And from designs that are juuuuust not aligned... To slashes in an already approved budget. Working in advertising can be a real nightmare sometimes… We’re going to show the biggest nightmares for all the different roles within agency’s. Do you dare to come by..? 🎃👻