Boomerang. Part of Publicis Groupe

From Receptionist to Dream Job: Nynke's Inspiring Journey With a master's degree and ample motivation, Nynke Driessen faced a tough job market. Instead of waiting, she took a creative detour by starting as a receptionist at a top advertising firm. Through relentless networking and seizing every chance, even casual coffee chats, Nynke turned potential setbacks into stepping stones. Her persistence led to a freelancing opportunity, and eventually to her dream job at Boomerang. Part of Publicis Groupe Nynke’s story is a powerful reminder: your degree opens doors, but creativity and resilience carve pathways. Her journey encourages all to persist in the face of career challenges. #CareerSuccess #Networking https://lnkd.in/g5tZCTjQ

ADsterdam is back for a third edition! The creativity festival bringing together 2,000+ industry professionals—from young creatives to CMOs—for a day packed with inspiring talks, panels, music, and an epic afterparty. With a focus on future-forward creativity, ADsterdam spotlights themes from innovation and new media to sports and fashion. All the while tackling key industry topics like sustainability, ethical advertising, and diversity & inclusion. Expect top Cannes Lions cases, interactive workshops, and exclusive panels featuring global brand leaders and cultural tastemakers. More than just a conference, ADsterdam is a true festival experience, where networking happens naturally. Stay tuned for speaker announcements and ticket sales, coming soon. In partnership with ADCN | Club for Creativity and Soundsright. Check ADsterdamFestival.com for more info.

In partnership with Soho House & Co and in collaboration with WaterBear Network we discussed what happens when businesses think beyond their own brand and push for industry-wide transformation. As part of For Better, Publicis Groupe NL's initiative to normalise the actions, innovations, & choices others are already taking for a better future, our event "Bridging the Sustainability & Marketing Gap" brought together thought leaders at Philips, WaterBear Network, Oatly, & Ellen MacArthur Foundation to explore how these two powerful forces can break down silos and create space for better collaboration. 🚀 Josefien Olij (Philips) took us behind the scenes of the "Better Than New" refurb campaign, proving that repair can be just as sexy as new. She broke down the importance of ditching tired "sustainability codes" (👋 green shrubs and circular arrows) and the importance of her partnership with creative & cultural powerhouses such as Lepub and Paper Magazine to bring refurb into culture. 🎬 Sam Sutaria (WaterBear) led a powerful discussion with Sarah Sutton (Oatly) and Sebastian Egerton-Read (Ellen MacArthur Foundation), showing that circular businesses aren’t just possible—they’re already outperforming. With 55% of businesses already mapping out circularity ♻️, the challenge now is scale 🚀—and that’s where storytelling comes in 🎬📢. Luckily, a more conscious consumer is shaping a more conscious workforce 🧠🌍, giving us the opportunity to build a stronger internal story—one that empowers us to move beyond the gaze of our own brand and embrace a more collaborative journey toward market-level change. Exciting opportunities ahead around unconventional partnerships 🤝 and finding our voice in pioneering bold, new, innovative policies 📜✨. Fortunately, despite the noise in mainstream media, we see many already stepping up to take on the challenge. 💪 The event was hosted and created by Derek Müller, our Sustainability and Social Impact Lead. Interested in collaborating? Drop us a comment below or send us a DM. Karim Afifi, Rebecca Donnison, Maryna Mishchenko, Anna Janssen, Nazli Parlayan, Poppy Mason-Watts, Sasha Alexander, Derek Müller , & 📸 📸Hamzah Kashash

Starting July 1, 2025, Heineken is kicking off a stunning partnership with AFC Ajax. Both born and bred in Amsterdam, they're coming together for the fans. We're incredibly proud of this new partnership and look forward to the exciting experiences and celebrations ahead. After all, we believe in setting things in motion with a beer in hand. Cheers! P.S. Boomerang crafted this visual and is definitely interested in catching a game soon! 🍻😉 #Heineken00 #Ajax #OfficialPartner

Vandaag extra inhaakliefde voor alle pookies, schatjes en snoesjes én ons Valentheijntje Albert Heijn 💙

New work for #Desperados, this music video tells the story of an ordinary night being transformed by an irresistible Latin vibe. Follow the energy as it spreads throughout the city like wildfire all set to a soundtrack written by famous Latin music producers #OvyontheDrums & #MicroTDH. This isn’t just an ad - it’s a cultural manifesto celebrating Latinity. With LePub. Big shoutout to the full DSP team Dio W. Santos Alice Isakson Michael Boersma Lili Bos Gert Jan Brookman Julie Koolen Coco Andredelaporte Mélanie Pierre Matthijs Nolst Trenité ❤️ And the Amplify team Cinthya Barrera Tapia Arianna Ballanti Daria Iakovenko Peirou Li Tatjana Kedikow Judith McAuliffe María García de Castro Olena Chernychenko and of course CM for the roll out & engagements Laura Oller Prados Anna Roelofs https://lnkd.in/e_3hjc92

Blue Monday, dubbed the saddest day on the calendar, falls on the third Monday of January - a perfect storm of failed resolutions (RIP dry January), bleak weather (hello eternal drizzle), and post-holiday gloom (#back2school). To combat the winter blues we had a day of positive programming starting with a gut cleanse shot, courtesy of our in-house vegetarian cafe, Hutten. Later, Mental health expert Robbert Maruanaija, from re.studio, shared his insights and approaches drawn from working with professionals in various creative and high-performance fields. He introduced our exciting partnership giving employees the chance to win an in-person coaching session. Later, we dove into the transformative power of breath with a workshop led by Rumah Yoga Amsterdam, exploring practical tools for relaxation, stability, and clarity. And to wrap it up, we encouraged employees to make the most of their company-sponsored ClassPass memberships!

"We listen and we judge!" In case you were wondering who will be judging you 😒 it's our very own Arwyn Workman-Youmans who's been selected as a jury member for this year's ADCN | Club for Creativity Awards! 👩⚖️

This year we hosted our annual holiday party at Tilla Tec. Formerly De School, the interior of this iconic Amsterdam nightclub lead our creative direction - with its vibrant color scheme we decided to turn the most wonderful time of the year into the most colorful time of the year.    Around 400 colleagues joined us, dressed head to toe in a color, with surprise elements such as a champagne toast in La Loueme vintage glass, a snowy winter garden made possible with 4 snowblowers, 3 course sit-down dinner by renowned chef of DS and Zacht Staal, Lenny Ylstra, and a dinner-show performance by Ghetto Funk Collective. The afterparty featured a winter garden complete with a Jägermeister Karaoke Igloo, and our very own night club “Clublicis,” with DJ’s Sophieke, Sunny, Daphne, and User Generated Soundsystem. Photos by Robin Balou. Publicis Groupe NL LePub | Amsterdam

Amidst the chaos of daily life, the Philips brand understands the innate desire to prioritise what truly matters. By allowing the RVCs to handle the cleaning, thriving in the background, we empower individuals to refocus their time and energy on the things they love. Even if that’s playing a VR game, making cat videos or just simply making a mess. In this Global 360 campaign we let everyone know: You enjoy the moment, we’ll handle the mess. #NewWork