C Studios

Bist du auf dem Weg zur #ExpoReal 2024? Halte Ausschau nach Marius O..   Marius ist nächste Woche auf dem Weg nach München, um sich mit Städten, Bundesländern, Ländern, Immobilienentwicklern und anderen zu treffen. Brauchst du Hilfe, um deinen Standort auf dem internationalen Spielfeld für Investoren und Fachkräfte zu platzieren? Wir können dabei helfen. Schicke Marius eine DM und hinterlasse unten eine Nachricht – wir würden uns freuen, dich zu treffen! ------------------------------ Are you headed to #ExpoReal 2024? Look for Marius O.. Marius is headed to Munich next week to meet with cities, states, countries, real estate developers and other places. Need help getting your location on the international map for investors and talent? We can help with that. DM Marius or leave a note below and we’d love to meet up.

Which are the best countries in the world? It depends on who you ask, but according to the latest such ranking from U.S. News & World Report, they are: 🥇 Switzerland  🥈 Japan  🥉 USA  4️⃣ Canada 5️⃣ Australia The Best Countries ranking is based on a global survey in which nearly 17,000 people across 36 nations associated various countries with specific attributes, ranging from “dynamic,” “safe” and “a leader” to “cares about human rights,” “economically stable” and “committed to social justice.” Notably, this is perception-based and we love a good analysis of place perception, because it matters! ❤️ Top take-aways include: ➡ Switzerland is bolstered by notable performances in three of the heaviest-weighted subrankings: quality of life (No. 3), entrepreneurship (No. 5) and social purpose (No. 7). The nation ranked in the Top 20 in all but one category. ➡ Ahead of a small drop last year, the USA steadily climbed from No. 8 to No. 4 between 2019 and 2022. Despite its No. 3 ranking, it scored just 52nd in business. 😬 Still, it was at or near the top in most other subrankings, coming in at No. 1 for power and agility, No. 2 for entrepreneurship and No. 3 for cultural influence. ➡ Among the top 25, Finland (-6 spots) and Belgium (-5 spots) saw the largest drops in the rankings since last year, while China (+4) and Japan (+4) saw the largest increases. Outside the Top 25, South Africa saw the biggest jump of any nation by +6 spots to No. 40. ➡ Congrats to Iceland, finishing No. 22 in its inaugural year of inclusion on the list. 👏 ➡ Among the survey's other findings, global support for immigration appears to be slipping slowly downward, with roughly 57% of respondents in 2024 agreeing to some extent that their country “should be more open to immigration.” That share stood at 61% in 2022. Check out the full list at the link in the comments for more insights on the best countries in the world. 🌏

Do you know an exceptional young leader in #EconomicDevelopment or #FDI who deserves the spotlight? Our sister agency, Development Counsellors International, is accepting nominations for the biannual #EconDev40Under40 Awards. Nominate yourself or someone you know by 21st of October who is...    ➡ Under 40 years of age by the date of the deadline. ✅ ➡ Creating jobs or opportunities in their community. ✅ ➡ Championing leadership and innovation in the workplace. ✅    See the nomination form here: https://lnkd.in/g337BKhY. There have been plenty of international winners in th epast and we'd love to see even more this year. Get those nominations in! ✍

Congrats to our managing director Steve Duncan, who is officially a The Place Brand Observer Place Brand Impact Maker! 👏👏👏 A place marketing expert, Steve has spent his entire 20 year career in the industry working with clients from every world region. That international perspective is what powers C Studios in elevating places globally and enabling our clients to attract investment 🪙, draw top talent 👩🎓 and boost trade 🏗️. See more in the profile below!

C Studios managing director Steve Duncan was in Denver this week for the International Economic Development Council Annual Conference and it did not disappoint. Along with our USA-based colleagues at Development Counsellors International, we joined 1,500 economic developers for learning, networking and celebrating the superheroes of the profession. Steve and long-time DCIer Susan Brake had a chance to present fresh survey data on how marketing is working for practioners, then led a workshop on putting those insights to good use. It was one of many engaging sessions aimed at elevating the profession. Enjoy some sights from the conference below. One thing is certain -- there is renewed energy in the industry and the forward-looking orientation is exciting. 🚀

Our team at C Studios is excited to join The Place Brand Observer Impact Makers Network. 🤝 We enable destinations to thrive on the global stage by developing strategies and campaigns that attract investment, draw top talent and boost trade. 🌍🌎🌏 Need help with place marketing? Reach out to see how we help cities, regions, countries, real estate developments, science parks, economic zones and trade hubs become more findable, credible and loveable in the eyes of decisions-makers. 🧐✅❤️

Ever felt like measuring FDI marketing success is like nailing jelly to a wall? You're not alone. Our new whitepaper, "𝐑𝐎𝐈 𝐢𝐧 𝐅𝐃𝐈: 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐏𝐥𝐚𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧," has several frameworks to help. Swipe below or download to see: 🔍 How the FDI "path to purchase" has changed. 📈 Which metrics top organisations are using to measure marketing progress. 🧠 Frameworks for setting KPIs that measure image enhancement alongside projects, jobs and capital investment. Don't let your brilliant marketing efforts vanish into the ether. Better yet, don't ignore the power of place marketing entirely because it is misaligned with your organisational KPIs. Thanks to OCO Global and Development Counsellors International for their partnership on this report. Happy reading! #FDI #InvestmentPromotion #PlaceMarketing

Is your investment promotion agency's online presence up to par? It is worth asking time and again, as that is where executives are likely to find the information they need that keeps your city, region or country on the short list. When talking with the chief legal officer of a U.S. tech company about its recent site selection process, here’s what he said: “𝐖𝐞 𝐜𝐨𝐧𝐝𝐮𝐜𝐭𝐞𝐝 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐧 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐚𝐭𝐞𝐬 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐰𝐞𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠. 𝐒𝐨𝐦𝐞 𝐬𝐭𝐚𝐭𝐞𝐬 𝐡𝐚𝐝 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐰𝐚𝐬 𝐠𝐫𝐞𝐚𝐭. 𝐅𝐨𝐫 𝐨𝐭𝐡𝐞𝐫𝐬, 𝐢𝐭 𝐰𝐚𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, 𝐬𝐨 𝐰𝐞 𝐣𝐮𝐬𝐭 𝐦𝐨𝐯𝐞𝐝 𝐨𝐧 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐰𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞. 𝐈𝐭 𝐚𝐥𝐬𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐮𝐬 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐧𝐞𝐞𝐝𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠.” Swipe below for key insights on what decision-makers are looking for and how to effectively reach them, straight from our report 𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒊𝒏 𝑰𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝑷𝒓𝒐𝒎𝒐𝒕𝒊𝒐𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈. And get the full report via the link in the comments. The FDI path to purchase is changing. Is your IPA keeping up? #InvestmentPromotion #EconomicDevelopment"

Place-related decisions often involve long-held perceptions. To reinforce or change those, marketing efforts must consider the longevity of campaigns as a critical component. From our deep experience in working with places around the globe, we've seen a tendency by places to favor going big over going long. But to borrow advice from organizational psychologist Adam Grant, "It's not your maximum performance that makes you great, it's your typical performance." A quick one-off campaign may result in big numbers and a rush of interest, but longer term will prove ineffective in changing the narrative without a consistent plan to follow it up. Location decisions aren’t made in 3-day, 3-week or 3-month cycles; they more often involve 3+ year time horizons. Need help building a long-term plan for #InvestmentPromotion #TalentAttraction #TradePromotion and #PlaceMarketing? Contact us to see how we can help design marketing strategies for the long haul: https://lnkd.in/ePA3__vq.

As business leader Martin Moore likes to say, “What gets measured gets managed. What gets rewarded gets done.” When it comes to marketing metrics, we couldn’t agree more. Context is everything in #PlaceMarketing measurement and the best way to get there is through reporting on a holistic picture. See what we mean below, as we explore common pitfalls and their solutions.