C Studios

Ever felt like measuring FDI marketing success is like nailing jelly to a wall? You're not alone. Our new whitepaper, "𝐑𝐎𝐈 𝐢𝐧 𝐅𝐃𝐈: 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐏𝐥𝐚𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧," has several frameworks to help. Swipe below or download to see: 🔍 How the FDI "path to purchase" has changed. 📈 Which metrics top organisations are using to measure marketing progress. 🧠 Frameworks for setting KPIs that measure image enhancement alongside projects, jobs and capital investment. Don't let your brilliant marketing efforts vanish into the ether. Better yet, don't ignore the power of place marketing entirely because it is misaligned with your organisational KPIs. Thanks to OCO Global and Development Counsellors International for their partnership on this report. Happy reading! #FDI #InvestmentPromotion #PlaceMarketing

Is your investment promotion agency's online presence up to par? It is worth asking time and again, as that is where executives are likely to find the information they need that keeps your city, region or country on the short list. When talking with the chief legal officer of a U.S. tech company about its recent site selection process, here’s what he said: “𝐖𝐞 𝐜𝐨𝐧𝐝𝐮𝐜𝐭𝐞𝐝 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐧 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐚𝐭𝐞𝐬 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐰𝐞𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠. 𝐒𝐨𝐦𝐞 𝐬𝐭𝐚𝐭𝐞𝐬 𝐡𝐚𝐝 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐰𝐚𝐬 𝐠𝐫𝐞𝐚𝐭. 𝐅𝐨𝐫 𝐨𝐭𝐡𝐞𝐫𝐬, 𝐢𝐭 𝐰𝐚𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, 𝐬𝐨 𝐰𝐞 𝐣𝐮𝐬𝐭 𝐦𝐨𝐯𝐞𝐝 𝐨𝐧 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐰𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞. 𝐈𝐭 𝐚𝐥𝐬𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐮𝐬 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐧𝐞𝐞𝐝𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠.” Swipe below for key insights on what decision-makers are looking for and how to effectively reach them, straight from our report 𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒊𝒏 𝑰𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝑷𝒓𝒐𝒎𝒐𝒕𝒊𝒐𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈. And get the full report via the link in the comments. The FDI path to purchase is changing. Is your IPA keeping up? #InvestmentPromotion #EconomicDevelopment"

Place-related decisions often involve long-held perceptions. To reinforce or change those, marketing efforts must consider the longevity of campaigns as a critical component. From our deep experience in working with places around the globe, we've seen a tendency by places to favor going big over going long. But to borrow advice from organizational psychologist Adam Grant, "It's not your maximum performance that makes you great, it's your typical performance." A quick one-off campaign may result in big numbers and a rush of interest, but longer term will prove ineffective in changing the narrative without a consistent plan to follow it up. Location decisions aren’t made in 3-day, 3-week or 3-month cycles; they more often involve 3+ year time horizons. Need help building a long-term plan for #InvestmentPromotion #TalentAttraction #TradePromotion and #PlaceMarketing? Contact us to see how we can help design marketing strategies for the long haul: https://lnkd.in/ePA3__vq.

As business leader Martin Moore likes to say, “What gets measured gets managed. What gets rewarded gets done.” When it comes to marketing metrics, we couldn’t agree more. Context is everything in #PlaceMarketing measurement and the best way to get there is through reporting on a holistic picture. See what we mean below, as we explore common pitfalls and their solutions.

Who doesn't love a good list of recommended knowledge enhancers to help make places better? City Nation Place gathered some from a few of their friends in the industry (of which we are one 😊🙌). Check out the list below for some reading and listening inspo as we head into autumn. 📖🎧

Cities and countries are getting creative in attracting global talent. From digital nomad visas to bilateral exchange programmes, the race for skills is on. 🏃♀️💨 We have compiled a summary of 12 different cross-border talent attraction strategies in use worldwide. Swipe through to discover who is doing what and see the link in our comments below for hyperlinks to each initiative. What else have you seen places do to attract international workers? #GlobalTalent #TalentAttraction #FutureOfWork #PlaceMarketing

Our newsletter is back from summer holiday. 🏖️☀️ Not following it yet? You can remedy that here with this link: https://lnkd.in/eiENq--g. In this months’s issue, we highlight the following topics on place marketing: 👉 Insights from the World Happiness Report. 👉 How to extract value from measuring website clicks as a KPI in FDI. 👉 Our new eBook for U.S. EDOs on FDI marketing. 👉 How governments can structure digital nomadism as a win for all. See the link in the comments to read more. Enjoy! 🤓

The path to purchase is changing. Data on global talent shows much of the research for careers and locations is happening online. And that doesn't even begin to cover the all-important discovery phase, where brand sentiment forms well before someone is ready to make a major cross-border move. A well constructed website, SEO strategy and online promotional campaign for talent is no longer an option for cities and countries; it is a requirement. Not convinced yet? See the highlights from our 2023 𝐖𝐡𝐚𝐭 𝐓𝐚𝐥𝐞𝐧𝐭 𝐖𝐚𝐧𝐭𝐬 report below. 💡 These are direct responses from 650 professionals living in 9 European countries, each of which relocated 100+ kms within the last three years. 🎯 (And stay tuned this fall, when we release the 2024 edition of the report.) 🤐

U.S. EDOs, it is time to simplify #FDI. Our new eBook below, developed with our colleagues at Development Counsellors International, has five easy steps to de-complicate FDI marketing. Why is this important? According to the Bureau of Economic Analysis, FDI in the U.S. totaled $76B in the first-quarter of 2024, a 31% increase over fourth-quarter 2023. Despite the healthy inflows, FDI marketing gets far less attention within many state and local EDOs, who predominantly direct resources toward domestic targets. With this eBook, we hope to encourage a more global approach to the marketing mix. View and download below, or follow the link in the comments for more.

Web forms. Gated content. Lead Capture. Do we have your attention, economic developers? Whatever you call it, leads is almost the only metric #InvestmentPromotion agencies are using to justify marketing spend under tight budgetary conditions. But just because everyone is doing it, does that make it right? And does that mean everyone is doing it well? We have a few thoughts on the topic, which we have shared below. The article includes: ➡ What types of lead capture are there? ➡ What is most important when considering a digital lead generation programme? ➡ Is it really worth pursuing as an alternative source to other lead generation efforts like events and in-market visits? Happy reading!