Chargetrip heeft dit gerepost
Many people believe that the charging journey begins when drivers arrive at a charging station. In reality, it starts much earlier—during the decision-making stage when drivers are planning their routes and considering their options. This is where CPOs face competition. This is where money is made and lost. There are 3 stages every EV driver goes through before they even reach your station: 1. Worry • Will I make it there? • Where should I charge? • Can I pay at these stations? • How much will this cost? • Will the chargers even work? 2. Plan • Open multiple apps to locate stations. • Order (too many) charge cards. • Compare prices. • Export to mapping applications. • Cross-check for nearby amenities. 3. Drive & Charge • Constantly re-check the route. • Manage SoC anxiety. • Sometimes arrive at a broken charger. • Charger busy. • Payment not supported. Like any product or service, you must meet customers when they are in pain and looking for solutions. You need to connect with drivers when they're planning their trips. Route planners are not app features. They are the essential search engines drivers use to find and evaluate charging options. You can either give drivers tools to find your stations or hope they won't end up at competitors. More charges alone won't solve these challenges. To win, you have to meet drivers when they're planning their journey. CPOs who understand this will lead the market, while those who do not will lag behind.