We are team Anouk🫶 From supply push to demand pull. That is what we need to accelerate decarbonisation.
🌍 Who really wants sustainable fuels? 🚢 ✈️ 🚚 Reflecting on the recent #NYClimateWeek on #NLSustainabilityDay today the one thing that stuck with me most is this fundamental dilemma: how to accelerate the demand for decarbonization? The urgency Taking part in the inspiring fora of the WBCSD the tone was set this week by Johan Rockström and his (again!) great scientific work on climate models and planetary boundaries: do look up and see the urgency! Even with all the excellent science out there, climate models cant fully grasp what we already see happening today in climate change. It frightens me, looking down in this over-crowded city to masses of people and cars moving like ants. Hope We need to act now, and that’s what many of the WBCSD – World Business Council for Sustainable Development co-members are doing already, so there is hope! Very inspired by the film documentary on Interface made by Nathan Havey. What an example of sustainable leadership, avant la lettre! And btw: with help of the younger generation! Ray Anderson turned his multinational inside out to go #BeyondZero, all based on a book he received from the studying daughter of one of his colleagues…. And on a client request! Can you make me sustainable carpet tiles? The challenge And at this, the client request, I see the biggest challenge in my line of work. Energy transition in full progress, yes lots of hurdles to still take (grid congestion, security of supply, spatial planning etc) yet the road for renewable power and heating is quite clear now. So different this is for transport. And so little urgency still for decarbonizing this sector. Even for big multinationals, with voluntary commitments like within Science Based Targets initiative zooming in on their scope 1 and 3, transport emissions often only play a minor role. Much bigger fish to fry before increasing costs for transporting people and goods. And so we remain too passive. Yes, mandatory markets are increasing. I applaud the work done in Europe with FitFor55, including now the hard2abate sectors #aviation and #maritime, as well as the slow yet ambitious work now being executed in International Maritime Organization, really trying to set a global standard for less impactful shipping. Yet, to really make the difference and turn the course we have set with harming this planet, we NEED #sustainabletransport. From no transport to modal shift, to engine shifts (electric!) to fuel shifts. Combustion engines will remain for decades unfortunately. Let’s at least fuel them with #sustainablefuels. So next time when you are physically attending COP29 or NY Climate Week, fly in on #SAF (preferably for a 110% as we blend in via insetting, to at least have a climate neutral flight). And dont shy from tackling your transport emissions in scope 1 and 3 by increasing the sustainable fuel consumption, beyond the mandate levels. From supply push to demand pull. THAT is what we need to accelerate decarbonization. 🌈