Finthropology

What drives people’s financial behaviors in real-life contexts? Do we truly understand what people need and what is functional for them? In the latest episode of One Vision, we welcome authors Erin B. Taylor and Anette Broløs to share the story behind their company, Finthropology, and to discuss their new book, Customer-Centric Innovation in Finance. Money is personal and emotional; financial institutions must find ways to adapt to the evolving digital world while maintaining the human elements behind financial transactions. The duo’s work serves as a great reminder that there is much value in actually talking to people and understanding where they come from — it doesn't always have to be bits and bytes. Tune in here: 🎧 Apple: https://lnkd.in/exiZsnH4 🎧 Spotify: https://lnkd.in/ezWzsWGU  Acast:https://lnkd.in/erZCvWX6 🎧 YouTube: https://lnkd.in/efxEcWEX #OneVision #Pdocast #FinancialServices #FinTech | Unconventional Ventures | One Vision Podcast | Kogan Page Publishing |

What drives people’s financial behaviors in real-life contexts? Do we truly understand what people need and what is functional for them? In the latest episode of One Vision, we welcome authors Erin B. Taylor and Anette Broløs to share the story behind their company, Finthropology, and to discuss their new book, Customer-Centric Innovation in Finance. Money is personal and emotional; financial institutions must find ways to adapt to the evolving digital world while maintaining the human elements behind financial transactions. The duo’s work serves as a great reminder that there is much value in actually talking to people and understanding where they come from — it doesn't always have to be bits and bytes. Tune in here: 🎧 Apple: https://lnkd.in/exiZsnH4 🎧 Spotify: https://lnkd.in/ezWzsWGU  Acast:https://lnkd.in/erZCvWX6 🎧 YouTube: https://lnkd.in/efxEcWEX #OneVision #Pdocast #FinancialServices #FinTech | Unconventional Ventures | One Vision Podcast | Kogan Page Publishing |

🟣🟢🎧 THE BANKERS' BOOKSHELF has just aired an incredible Ep. 03/225 that you can listen to on your preferred streaming platforms. I am happy to share the YouTube recording here. 📺 https://lnkd.in/drPBcQsy While many fintech entrepreneurs and navigated bankers have idealised opinions about what clients want and their behavioural patterns in consuming financial services, Anette Broløs (a reformed economist) and Erin B. Taylor (a financial anthropologist) researched deeply to reveal key traits of human behaviour that challenge common assumptions of customer-centric innovation. They joined the #BankersBookshelf show to share insights from their new book "CUSTOMER-CENTRIC INNOVATION IN FINANCE", which you can find with a link in comments section below. Let me know what you think about our conversation. And don't miss to subscribe for free on Breaking Banks Europe to receive timely notifications of new episodes. ––––––––––– 🟣🟢🎧 THE BANKERS' BOOKSHELF is our collective moment for critical thinking in financial services. I interview authors and researchers of the most interesting books, papers, and publications that are finding their strategic space in the library of curious bankers and fintech entrepreneurs. They challenge business culture and technology expectations to help us to better understand the banking present and its fintech future - thus, make better-informed business decisions.

Viewing fintech through the lens of human behavior 👀🧠 The authors of Customer-Centric Innovation in Finance, Erin Taylor and Anette Broløs, join Greg Palmer in this episode of Finovate to talk us through their new book & more! ⏩ http://spr.ly/6045bKEw1 #finovate #fintech #FinovatePodcast #humanbehaviour