Future of Food Institute

Ever wonder how to make the most out of your leftovers instead of letting them go to waste? Meet 𝗟𝗲𝗳𝘁𝗼𝘃𝗲𝗿 𝗟𝗲𝗴𝗲𝗻𝗱𝘀, an exciting new game by Fork Ranger that comes in to tackle food waste in a fun way! Our colleague Lisa Schmit 🌱 recently tried it out and loved it: “𝘛𝘩𝘦 𝘨𝘢𝘮𝘦 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘸𝘪𝘵𝘩 𝘭𝘦𝘧𝘵𝘰𝘷𝘦𝘳𝘴 𝘪𝘯 𝘢 𝘧𝘶𝘯 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘸𝘢𝘺. 𝘛𝘩𝘦 𝘵𝘪𝘱𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘢𝘮𝘦 𝘮𝘢𝘥𝘦 𝘪𝘵 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘤𝘰𝘮𝘦 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘯𝘦𝘸 𝘮𝘦𝘢𝘭 𝘪𝘥𝘦𝘢𝘴 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘧𝘰𝘰𝘥. 𝘈𝘯𝘥 𝘮𝘺 𝘨𝘳𝘢𝘯𝘥𝘮𝘢 - 𝘸𝘪𝘵𝘩 70 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘤𝘰𝘰𝘬𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 - 𝘩𝘢𝘥 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘷𝘦 𝘪𝘥𝘦𝘢𝘴, 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳.” 🌱🍲 The goal of Leftover Legends? To make it a habit to use your leftovers, reduce food waste, and get creative in the kitchen! 👩🍳   Fork Ranger Frank Holleman Mareike Brühl Durk Bosma Eva Hoogstins Chiara Zuber Lisa Schmit 🌱

As California’s wetlands continue to disappear, ducks are losing vital nesting grounds. Fortunately, Lundberg Family Farms's organic rice fields provide perfect (temporary) homes for the nesting season. Typically, tractors would disturb and destroy the nests during harvest, but luckily, Lundberg Family Farms, in partnership with California Waterfowl Association takes a different approach. Before any harvesting begins, they work together to safely rescue the duck eggs, ensuring they are incubated and that the ducklings are raised before being released back into the wild. This thoughtful collaboration helps protect wildlife while allowing Lundberg to continue its sustainable practices. Keep up the great work! 🌿🦆 Durk Bosma Eva Hoogstins Chiara Zuber Lisa Schmit 🌱

Recent research from Wageningen University & Research reveals that new flexitarians prefer legumes, nuts, and seeds over meat substitutes. These consumers prioritize nutritious meals with enough protein and vegetables, increasingly opting for natural products. As a response to this trend Vivera has launched a new series of plant-based bites that feature vegetables, legumes and grains in a leading role, without attempting to imitate meat. Durk Bosma Lisa Schmit Eva Hoogstins Chiara Zuber

Shout out to Sjacco V., we couldn’t agree more! Influencers hold immense power, and with that power comes responsibility. Those with the most influence should be promoting healthier lifestyles, not junk food—especially when it comes to kids!   According to the WHO, 𝟭 𝗶𝗻 𝟯 𝘀𝗰𝗵𝗼𝗼𝗹-𝗮𝗴𝗲𝗱 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲 𝗮𝗿𝗲 𝗼𝘃𝗲𝗿𝘄𝗲𝗶𝗴𝗵𝘁 𝗼𝗿 𝗼𝗯𝗲𝘀𝗲, with rates continuing to rise. A key concern is the increasing consumption of 𝘂𝗹𝘁𝗿𝗮-𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝗱 𝗳𝗼𝗼𝗱𝘀, which significantly contribute to the problem.   Influencers have unique access to reach a young and often hard-to-reach audience, and their impact on young minds is immense. Since kids are easily influenced by those they admire, 𝗶𝘁’𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗵𝗮𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗴𝘂𝗶𝗱𝗲 𝘁𝗵𝗲𝗺 𝘁𝗼𝘄𝗮𝗿𝗱 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗳𝗼𝗼𝗱 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 — 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘂𝗹𝘁𝗿𝗮-𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝗱 𝘀𝗻𝗮𝗰𝗸.   𝗦𝗼 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻: Please Logan Paul Mr Beast Lunchly, use your influence for good! Help build healthier habits and create a better future for the next generation!

🍟🥤Food deserts leave communities without access to fresh, healthy food, often relying on convenience stores or fast food chains. Nilus is changing this, starting with Argentina and Mexico. They connect directly to producers and rescue surplus food which they deliver affordably, ensuring families have healthy options while reducing waste! Durk Bosma Chiara Zuber Lisa Schmit Eva Hoogstins

Bite Back youth activists took over Westfield London unveiling a powerful billboard with a bold message: 📢"Young activists bought this space so junk food giants couldn't." 🍟They’re challenging junk food marketing aimed at kids and demanding higher standards from food companies. Their mission? Protecting the next generation from manipulative advertising and halving childhood obesity by 2030. Durk Bosma Lisa Schmit Chiara Zuber Eva Hoogstins

🥬 Urban Ponics produce super greens: they're not your typical salad leaves, but they contain 90+ types of minerals and trace elements, making them much more nutritious. While indoor agriculture has been making waves, the added value of their products are not always clear to consumers. By making these crops super nutritious, they can definitely catch consumers' attention! Lisa Schmit Durk Bosma Eva Hoogstins Chiara Zuber

What do strawberries and sea asparagus (salicornia) have in common? 🍓🌿 The indoor agriculture industry is struggling with the high costs of production. This takes a toll, primarily when what they grow and sell are herbs, leafy greens, and other vegetables that are much cheaper to produce on land (at this time). The high costs of production can be worth it when they focus on high-end ingredients like sea asparagus, as Aixponic GmbH is doing 🌊🐟 This example reminded us of the fabulous Omakase Berry by Oishii. A premium product of indoor agriculture. They are said to be "an experience like no other" and are used by high-end restaurants and sold for a premium price at high-end grocers. Lisa Schmit Durk Bosma Eva Hoogstins Chiara Zuber

𝗚𝗿𝗮𝘁𝗶𝘀 𝗰𝗹𝗶𝗻𝗶𝗰: 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗲𝗿𝗲𝗻 𝗸𝘂𝗻 𝗷𝗲 𝗹𝗲𝗿𝗲𝗻! 🎯 𝘞𝘢𝘵 𝘪𝘴 𝘥𝘦 𝘪𝘥𝘦𝘢𝘭𝘦 𝘥𝘰𝘦𝘭𝘨𝘳𝘰𝘦𝘱 𝘷𝘰𝘰𝘳 𝘫𝘰𝘶𝘸 𝘥𝘶𝘶𝘳𝘻𝘢𝘮𝘦 𝘮𝘦𝘳𝘬? 𝘌𝘯 𝘩𝘰𝘦 𝘣𝘦𝘳𝘦𝘪𝘬 𝘫𝘦 𝘻𝘦, 𝘮𝘦𝘵 𝘸𝘦𝘭𝘬𝘦 𝘣𝘰𝘰𝘥𝘴𝘤𝘩𝘢𝘱 𝘦𝘯 𝘷𝘪𝘢 𝘸𝘦𝘭𝘬 𝘮𝘦𝘥𝘪𝘶𝘮? Deze vragen vormen de kern van het marketingvakgebied. En vooral voor duurzame merken uitermate relevant, omdat maar een beperkt deel van Nederland gevoelig is voor een duurzame boodschap. Heb jij altijd al willen weten hoe je jouw doelgroep effectiever kunt bereiken? Dan is de clinic Segmenteren kun je leren bij Beeckestijn Business School écht iets voor jou! 📅 𝗗𝗮𝘁𝘂𝗺: 11 oktober 2024  📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗲: Leusden  🕒 𝗧𝗶𝗷𝗱: 09:30 – 11:30 uur Tijdens deze clinic delen Durk Bosma van Future of Food Institute en Sebastiaan Aalst van Food Cabinet - creative agency for good food hun ervaringen en introduceren ze de 𝗙𝗼𝗼𝗱 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀, een segmentatiemodel speciaal ontwikkeld voor de foodwereld. Deze clinic biedt marketeers, vooral in de food- en duurzaamheidssector, een frisse blik op doelgroepen. Meld je snel aan via de link en mis deze kans niet om te leren hoe je ervoor zorgt dat jouw duurzame boodschap de juiste doelgroep bereikt! 👉 𝗜𝗻𝘀𝗰𝗵𝗿𝗶𝗷𝗳-𝗹𝗶𝗻𝗸 𝘃𝗼𝗼𝗿 𝗱𝗲 𝗰𝗹𝗶𝗻𝗶𝗰 𝘀𝘁𝗮𝗮𝘁 𝗶𝗻 𝗱𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! Durk Bosma Sebastiaan Aalst Eva Hoogstins Chiara Zuber Lisa Schmit 🌱

How to make change the diets of consumers who are not so interested in the planet for the better? This is a very important question that has been puzzling marketers and policy makers for a long time. And the answer may be simpler than you think. You just need to give them other reasons to change and at the same time keep the effort of changing minimal. And that is exactly what hybrid meat products are doing all over the world. Read all about it in this week's Stuff we Love! Eva Hoogstins Lisa Schmit Nathalie van der Wel Chiara Zuber #stuffwelove #hybridmeat