Getplace.io

📊 Interesting to see the Pareto principle in action for Delivero in the UK, even though the tail is significantly more powerful than the top performers. For instance, in June 2024, 50k restaurants made approximately 12M orders. 🔝 The top 10% (5,000 restaurants) contributed around 7M orders, which is 58% of the total volume. 📈 The top 20% (10,000 restaurants) accounted for approximately 9M orders or 75% of the total volume. 🛒 The remaining 40k users made the rest, 3M orders. #UKBusiness #ParetoPrinciple #DataAnalysis #CustomerInsights #MarketTrends #BusinessStrategy #Ecommerce #FoodDelivery #delivery #deliveryagregators

📉 In July, many of our clients reported a decline in delivero orders. We conducted a brief study and want to share some key insights with our network. Here are the highlights from our analysis: 1️⃣ Trendline Analysis: Over the past year, the trendline shows a general decline. This indicates that the issue is broader and not just specific to July. 2️⃣ Orders Per Player: Interestingly, despite the overall decline, the number of orders per player has been increasing since May. 3️⃣ Top Players' Performance: Major players like McDonald's, WINGSTOP UK (Lemon Pepper Holdings Ltd) , Nando's UK & IRE, Waitrose & Partners, and Dishoom have seen growth during the summer. 4️⃣ July Comparison: Most players experienced a decline in July compared to the same period in 2023, except WINGSTOP UK (Lemon Pepper Holdings Ltd) 📊📈🔍 #MarketAnalysis #DeliveryTrends #FoodIndustry #SummerTrends #BusinessInsights #qsr #restaurants #london #UK All numbers are just our estimations.

The Magic of McDonald's Price Strategy ✨ No matter how big the price difference for each item within the city, the average basket price varies by a maximum of 15%, which is only 1-2 pounds for an average customer. 📊 On the graph below, you see the price delta for 6 items and the average basket within London. ☕ Regular Cappuccino: 35.2% difference in prices within London, from £1.99 to £2.69 🥤 Large Vanilla Milkshake: 31.1% difference in prices within London, from £2.89 to £3.79 🍗 6 Nuggets: 28.3% difference in prices within London, from £3.89 to £4.99 🍔 Big Mac: 19.6% difference in prices within London, from £4.59 to £5.49 🥤 Medium Cola Zero: 15.9% difference in prices within London, from £1.89 to £2.19 🍟 Medium Fries: 10.1% difference in prices within London, from £1.99 to £2.19 🛒 Average Basket: 14% difference in prices within London, from £8.85 to £10.09 #MarketInsights #PricingStrategy #LondonEconomics #BigMacIndex #mcdonalds #marketing #prices #London #UK #QSR

Can you imagine that McDonald's prices vary by more than 100% for some menu items? 🍟 We're continuing our analysis of McDonald's pricing strategies in London. This is a great knowledge source for restaurateurs. Carefully studying this data can help you increase profitability and customer return rates in your restaurants 📈. The graph below shows the significant variation in pricing approaches for different items. On the X-axis, you see different menu items, and on the Y-axis, you see the percentage change in their prices from maximum to minimum. For example, carrot sticks range across 9 price categories, and the price varies from £0.69 to £1.39, resulting in a price difference of over 100% from the cheapest to the most expensive 🥕. Hot chocolate has 16 price tiers, ranging from £1.49 to £2.99 ☕. As it's summer, ice cream prices remain fairly consistent, most probably because it’s a primary reason for many customers visiting McDonald's during this season 🍦. Check out the graph below and feel free to ask any questions! 📊

In every London zone, customers prefer different types of cuisine 🍽️. Even within a 1-mile radius, there can be a huge difference! This diversity and exceptional management and product quality result in different brands emerging as leaders in various zones 🌟. We've compiled an insightful snapshot of analytics for 12 out of the 1500 zones in London. If you want to get the full one - DM. 💬 For each zone, we highlight: - The ranking of the zone among all zones in London 📊 - The leading brand for delivery in that zone 🚚 - The top cuisine categories dominating the market share in the zone 🍕🍔🥗 Here's the detailed breakdown: 👉 Zone near Kings Cross Tube: - Ranked 117 out of 1500 - Market leader: Holly Cow - Top categories: Chicken, Burger, American 👉Zone near Angel Tube: - Ranked 7 out of 1500 - Market leader: WINGSTOP UK (Lemon Pepper Holdings Ltd) - Top categories: Chicken, Salad, Vegan 👉Zone near Shoreditch Park: - Ranked 212 out of 1500 - Market leader: McDonald's - Top categories: Chicken, Burger, Breakfast 👉Zone near Hoxton Tube: - Ranked 64 out of 1500 - Market leader: VietGrill - Top categories: Vietnamese, Noodles, Healthy 👉Zone near Russell Square Tube: - Ranked 99 out of 1500 - Market leader: Hare and Tortoise - Top categories: Chicken, Sushi, Asian 👉Zone near London Metropolitan Archive: - Ranked 65 out of 1500 - Market leader: Tanakatsu - Top categories: Vegan, Asian, Burgers 👉Zone near Old Street Tube: - Ranked 15 out of 1500 - Market leader: atis - Top categories: Chicken, Salads, Burgers 👉Zone near Shoreditch High Street Tube: - Ranked 2 out of 1500 - Market leader: Butchies Buttermilk Fried Chicken - Top categories: Chicken, Salads, Vegan 👉Zone near Holborn Tube: - Ranked 14 out of 1500 - Market leader: WINGSTOP UK (Lemon Pepper Holdings Ltd) - Top categories: Chicken, Halal, Wings 👉Zone near Farringdon Tube: - Ranked 86 out of 1500 - Market leader: Pasta Evangelists - Top categories: Chicken, Pasta, Salads 👉Zone near Moorgate Tube: - Ranked 28 out of 1500 - Market leader: Shake Shack - Top categories: Chicken, Burgers, Healthy 👉Zone near Aldgate East Tube: - Ranked 5 out of 1500 - Market leader: The Salad Project - Top categories: Chicken, Salads, Burgers Stay tuned for more insights and trends across London's dynamic culinary landscape! 📈🍴 #LondonEats #FoodAnalytics #CulinaryTrends #MarketLeaders #delivery

📊 Top 20 Delivero Chains in London, June 2024 🥡 🛍️ Estimation of Total Transactions Count: 1️⃣ McDonald's - 181 stores 2️⃣ Nando's UK & IRE- 108 stores 3️⃣ WINGSTOP UK (Lemon Pepper Holdings Ltd) - 19 stores 4️⃣ wagamama - 34 stores 5️⃣Five Guys International - 43 stores 6️⃣ Pho - 32 stores 7️⃣ Dishoom - 11 stores 8️⃣ JOE & THE JUICE - 42 stores 9️⃣ Pasta Evangelists Evangelist - 29 stores 🔟 PizzaExpress - 84 stores 1️⃣1️⃣ GAIL's Bakery - 81 stores 1️⃣2️⃣ GDK (German Doner Kebab)- 55 stores 1️⃣3️⃣ Subway UK & Ireland - 209 stores 1️⃣4️⃣ Rosa's Thai - 26 stores 1️⃣5️⃣ Burger King - 53 stores 1️⃣6️⃣ Pret A Manger - 81 stores 1️⃣7️⃣ Shake Shack - 14 stores 1️⃣8️⃣ CHIPOTLE MEXICAN GRILL UK LIMITED 16 stores 1️⃣9️⃣ BLEECKER Burger - 6 stores 2️⃣0️⃣ Poké Shack - 7 stores 🛒 Estimation of Transaction Count Per Store: 1️⃣ WINGSTOP UK (Lemon Pepper Holdings Ltd) - 19 stores 2️⃣ Dishoom - 11 stores 3️⃣ BLEECKER Burger - 6 stores 4️⃣ SIMPLE- 1 store 5️⃣ Three Uncles - 4 stores 6️⃣ Poké Shack - 7 stores 7️⃣ Remedy Kitchen - 7 stores 8️⃣ The Hare and The Tortoise - 7 stores 9️⃣ Snog Frozen Yogurt - 2 stores 🔟 wagamama - 34 stores 1️⃣1️⃣ Shake Shack - 14 stores 1️⃣2️⃣ Wahaca - 8 stores 1️⃣3️⃣ Kricket Group - 4 stores 1️⃣4️⃣ Yacob's - 5 stores 1️⃣5️⃣ Gourmet Sushi - 6 stores 1️⃣6️⃣ AlDente - 4 stores 1️⃣7️⃣ CHIPOTLE MEXICAN GRILL UK LIMITED 16 stores 1️⃣8️⃣ TaoTaoJu 陶陶居 - 7 stores 1️⃣9️⃣ Jollibee Group - 2 stores 2️⃣0️⃣ Pho - 32 stores If you're interested in purchasing the full report with all chains, categories, cities, heatmaps, etc., feel free to contact me! 📈📞

I was checking out the data for one of the UK delivery aggregators and noticed something impressive. An independent place called White Men Can’t Jerk. has climbed to #22 in their overall ratings for May! Can you believe that? Around the UK! Ahead of them, there are only 13 stores of aggregators' own grocery delivery chain, 5 stores of WINGSTOP UK (Lemon Pepper Holdings Ltd) , and 3 Zapp stores. For example, the first McDonald's is #42, the one in CANNING TOWN - HALLSVILLE QUARTER. The first wagamama is #62, the one in Hampstead The first Shake Shack is #69, the one in Canary Wharf.

Imagine knowing your market share on any delivery platform within any radius, and being able to negotiate your promotions and commissions on that platform. It sounds like a dream, but with Getplace.io it’s now a reality. Check out this report example - see how well one of the chicken players is doing in Islington! They’re #1 in the chicken category with a 14.6% market share and #2 among all restaurants in a 1-mile radius with a 3.6% market share. Can you guess who it is? If you want a report like this for your store or chain, send me a DM.

Following up on my previous post about the heat map of chicken restaurant consumption in London, I would like to share with you the dynamics of the top-performing areas. 📊🍗 👉 Here's the link to the post about the chicken consumption heatmap in London: - http://surl.li/mkarvz ⚠ It's important to understand that these data points are not static—they're dynamic. For example: - zone L32: Old Street. In the first quarter of 2024, it was ranked 11th, but by the second quarter, it had dropped to 15th. 📉 - zone M28: Bond Street was in fifth place in the first quarter but climbed into the top 3 by the second quarter. 📈 - S27: Clapham Junction was ranked 7th, but by the second quarter, it had dropped to 9th. 📉 Additionally, if we dig deeper, we can see that each zone has its leader. In some areas, it's Wing Stop; in others, it's Nando's, KFC, or Popeyes. 🥇🍗