Shaman

“We’re not selling something sexy, we’re saving lives.” We’re thrilled to launch our Expert Interview Series with Joseph Tew, a leader with over 10 years of experience in pharma content management and strategy. As the former content manager at Merck & Co and Bristol Myers Squibb (BMS), Joseph has unique insights into the future of modular content in pharma. 🚀 In this interview, Joseph dives into: - The game-changing role of modular content in speeding up MLR review and saving costs. - Challenges and misconceptions pharma marketing teams face with content reuse. - The future of omnichannel, modular content in transforming the pharma landscape. Don't miss this in-depth conversation with Joseph T.! 👉 Check the link to read the full interview http://bit.ly/40mSNA0 And remember, this is just the beginning! Stay tuned for more insights from industry experts over the coming weeks. #pharmamarketing #contentstrategy #modularcontent #contentproduction #contentexcellence #lifesciences

🚀 Mastering Content Excellence in Life Sciences: Insights from Leading Experts Pharma companies and life science professionals are under growing pressure to produce more high-quality content, faster than ever, in today’s digital landscape. How can they streamline content production to stay ahead while avoiding burnout? 🔜 To answer this and other questions we’ve conducted interviews with 10 leaders from both inside and outside the life sciences industry, exploring various aspects of content excellence. Next week, we’ll launch the series with an insightful conversation featuring Joseph Tew, a modular content specialist with over 10 years of experience as a content strategist at top firms like BMS and Merck. 💡 Stay tuned as Joseph talks about the benefits of modular content, typical challenges and pitfalls for pharma marketing teams looking to adopt it, and how he sees the future of modular, omnichannel content going forward. #PharmaMarketing #ContentStrategy #LifeSciences #ModularContent

Greetings from the Next Pharma Summit in Vienna! The potential of GenAI is the key topic on everyone’s mind here. One of the most exciting questions being discussed is how to best organize and scale AI within the pharma enterprise. A top-down approach ensures strategic alignment, centralized governance, resource efficiency, and adherence to compliance and security standards. Meanwhile, a bottom-up approach fosters innovation and agility, boosts employee engagement, and helps identify and solve real-world challenges, leading to higher adoption rates. The ideal solution? A hybrid model that blends the strengths of both approaches, ensuring enterprises can fully harness the potential of AI. At Shaman, we’re focused on leveraging GenAI specifically for content production, while staying flexible to meet customer needs and integrate shared AI services. Exciting times ahead! How are you approaching GenAI in your organization? #NextPharmaSummit #GenAI #AI #PharmaInnovation #ContentExcellence #EnterpriseAI

We are proud to announce that Shaman will be a Gold Sponsor at the Veeva Commercial Summit, Europe 2024, held in Madrid from November 19-21! Being a Gold Sponsor means more than supporting the event—it reflects our commitment to helping Life Science Organisations (LSOs) and their marketing and medical teams thrive in an increasingly complex digital landscape. By partnering with Veeva, we’re bringing together our intuitive, end-to-end content authoring solutions with Veeva’s leading commercial platform to ensure that your teams can deliver compliant, high-impact content more efficiently than ever. 💡 Why this matters for you: - Smarter compliant content production at scale—so your team can focus on delivering value to healthcare providers. - Seamless access to crucial information that drives better decision-making, ensuring your content reaches the right people at the right time. Deep Dive into Innovation with discussions on improving customer engagement, maximizing template and content reuse, modular content strategies and leveraging GenAI to create seamless experiences 🚀 📅 Event Dates: November 19-21, 2024 📍 Location: Madrid, Spain We can’t wait to meet you there and discuss how we can shape the future of content excellence together. #VeevaSummit2024 #LifeSciences #PharmainMarketing #ModularContent #ContentReuse #ContentStrategy

We’re very excited to announce that Shaman has entered the Veeva AI Partnership! As a Veeva Certified Product Partner and a leading Content Authoring Solution for Veeva Vault PromoMats and MedComms, Shaman is committed to driving the future of content excellence in Life Sciences. AI is transforming content production, and we’re proud to be at the forefront of this evolution. Our AI-powered solutions are already making an impact for major customers, with implementations in: • Text generation for faster content creation • Content discovery for more re-use • Content tagging for accurate tagging The Shaman AI team is dedicated to enhancing every step of the content production process, empowering our customers on their path to content excellence. #veeva #veevavault #contentexcellence #pharmamarketing #contentauthoring #ai

At Shaman, we help Global Pharma on their journey of Innovation, with the ultimate goal of increasing Marketing and Sales performance. Next week, we will be attending the 𝟭𝟰𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗙𝗼𝗿𝗰𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁 in Berlin, where we will talk with industry leaders about the boardroom questions like: 𝙃𝙤𝙬 𝙘𝙖𝙣 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙝𝙚𝙡𝙥 𝙪𝙨 𝙩𝙤: -𝙀𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝 𝙎𝙖𝙡𝙚𝙨 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚? -𝙏𝙤 𝙬𝙤𝙧𝙠 𝙢𝙤𝙧𝙚 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩𝙡𝙮 𝙖𝙣𝙙 𝙨𝙖𝙫𝙚 𝙘𝙤𝙨𝙩𝙨? -𝙏𝙤 𝙗𝙚𝙩𝙩𝙚𝙧 𝙖𝙘𝙘𝙤𝙢𝙢𝙤𝙙𝙖𝙩𝙚 𝙩𝙝𝙚 𝙣𝙚𝙚𝙙𝙨 𝙤𝙛 𝙤𝙪𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨? -𝙏𝙤 𝙪𝙣𝙡𝙤𝙘𝙠 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨. As Shaman, we'll have some great case studies to present. DM us for a Meet & Greet! More news follows!

Unlocking the full potential of #ModularContent? Empower Local Content Teams with the right tools and support. At Shaman BV, our platform delivers: ⚡ Intuitive Drag-and-Drop UI Easily assemble approved global modules No coding or outsourcing required 📍 Personalization Made Simple AI-powered translation tools Localize for language, tone, regulations Push to Veeva for compliance reviews 🌐 Bridge Global-Local Divide Centralized content production Local teams repurpose global modules Enable seamless collaboration Adopting modular content breaks down silos between global and local teams. With Shaman, they become united towards a common goal. 🚀 Our mission? Empowering organizations to craft personalized, multichannel HCP experiences at scale through #ModularContent. Give your local teams the platform to truly thrive in the modular era. Shaman has your content transformation covered. #LifeSciencesMarketing #ContentOperations #OmniChannel #Localization #NoCode #PersonalizedContent #HCPEngagement #ShamanBV

Impatient Health's #Pharmageddon Europe is coming. Starting on 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟱𝘁𝗵 𝟮𝟬𝟮𝟰 𝗶𝗻 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺, disruptors and innovators from all over Europe will gather to share ideas to drive innovation in Pharma and shake up a sector that can be so closed. Of course, Shaman looks forward to roll up her sleeves and spread the word about the immense 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘁𝗲𝗰𝗵 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗣𝗵𝗮𝗿𝗺𝗮 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴; about the vision that we share with our Global Pharma customers who have embraced digital innovation, who thrive and who gain a competitive edge by doing things better and faster. We will share our observations of Pharma marketing leaders who have beaten the treadmill of pushing communications to their HCP network, who have re-thought their content creation, distribution and management, who are more successful in making an impact within their networks. Join us, in just over a month, at #pharmageddon in Amsterdam. 𝗟𝗲𝘁’𝘀 𝗿𝗲-𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 - 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿!

𝗙𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗮𝘀𝘁𝗲 𝗼𝗳 𝗪𝗮𝗶𝘁𝗶𝗻𝗴 On the quest for 𝗔𝗴𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 success, our Global Pharma marketing customers scrutinize metrics such as 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗖𝘆𝗰𝗹𝗲 𝗧𝗶𝗺𝗲 𝗮𝗻𝗱 𝗧𝗵𝗿𝗼𝘂𝗴𝗵𝗽𝘂𝘁. These are all excellent starting points for marketeers to improve their outputs. 𝗦𝗺𝗮𝗿𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗲𝗿𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗼𝘂𝘁𝗽𝘂𝘁𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗴𝗼𝗮𝗹: 𝗶𝘁’𝘀 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗮𝗳𝘁𝗲𝗿. But how to prioritize your backlog as a Pharma marketeer in such a way that you deliver these solid business outcomes? In a world with limited marketing resources and conflicting priorities, where stakeholders want it all and want it yesterday, how can you do the right work at the right time? 𝗟𝗲𝘁’𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗮 𝗻𝗲𝘄 𝗺𝗲𝘁𝗿𝗶𝗰: 𝗧𝗵𝗲 𝗖𝗼𝘀𝘁-𝗼𝗳-𝗗𝗲𝗹𝗮𝘆 (𝗖𝗼𝗗) Cycle Time is a useful metric, but it’s a measure of speed, not agility and by all means a lagging indicator. Don Reinertsen, an Agile Thought leader argues that if you want to get the maximum business value from a given size marketing team, you should focus on the work items with the highest value of urgency (or Cost of Delay). Analyzing Cost of Delay is important because it focuses on the business value of marketing; understanding it is essential if you want to maximize the value of marketing. With a CoD metric we’re putting a price tag on time: how much money you lose (per unit of time) due to a delay in launching your marketing campaign. 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 𝗶𝘁? We will not delve into exact formulas here, but the good news is that you don’t need to be able to precisely predict the cost of delay in order to make better and more strategic decisions by using it. The mere practice of estimating Cost of Delay is a catalyst for important conversations that wouldn’t otherwise happen if the focus is merely on ‘production speed’ and not ‘the Waste of Waiting’. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗦𝗵𝗮𝗺𝗮𝗻 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝘁𝗼 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲 𝗪𝗮𝘀𝘁𝗲-𝗼𝗳-𝗪𝗮𝗶𝘁𝗶𝗻𝗴? 𝗢𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝗮𝗿𝗲 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. Have great Friday! Team Shaman

At Shaman, we are proud to have Merz Therapeutics as Partner. We support Merz Therapeutics in innovating its global marketing content production, making it more agile, efficient, and cost-effective. We thank Matthias Keil and his team for their ongoing trust in Shaman Content Excellence Solutions; the eDetail (CLM) and RTE Builders as well as Shaman Hub for multi-country content sharing.