Hooton

We’re so excited about one of our newest clients 🌍 Satelligence is the world’s leading geospatial intelligence company, empowering businesses to track crops, ecosystems and supply chain assets thanks to its cutting-edge satellite technology and decades of expertise. What does that look like in action? Every single day, Satelligence tracks deforestation across billions of hectares, from Ghana and Ivory Coast to Brazil, providing a level of accuracy that’s unmatched in the industry 🌱 For decades, producers and traders all over the world have struggled to accurately assess the risk of deforestation in their supply chains. Meanwhile, environmental campaigners all over the world rely on satellite technology to expose global deforestation – but the basic systems in use are often unreliable and can’t provide a true, verifiable picture of deforestation. Now, just hours after the European Parliament’s vote to water down a ban on the import of everyday commodities such as beef, soy and cocoa linked to deforestation by backing a one year delay to the European Union Deforestation Regulation (EUDR), Satelligence’s work has never been so important – or as much in demand. Satelligence enables companies to confidently measure, manage and (most importantly) mitigate environmental risks in their supply chains. In recent weeks they’ve been at #COP16, #Bloom24 and now at #COP29 – advocating for the preservation of the world’s forests while supporting smallholders and massive companies alike in navigating the future of sustainable business. We’re proud to partner with Satelligence as they work to end deforestation, and help businesses everywhere to do better. #Sustainability #Deforestation #SupplyChain #GeospatialIntelligence #Satelligence #EnvironmentalImpact #EUDR

This week, Hooton attended a thought-provoking session on Diversity, Equity, and Inclusion (DEI) at Soho House in Amsterdam. The event was packed, featuring an engaging panel that shared some eye-opening insights about the urgent need for tangible change in the creative industries. Here are some key takeaways that resonated with us: 1. Top-Level DEI Leadership Matters: It's crucial to link DEI leaders with executive teams to really shift company culture. With only 34% of women in creative director roles or higher, we need to boost diverse voices in leadership positions. 🔍 2. Cultural Intelligence is Key: Embracing cultural intelligence is essential for our success. By investing in initiatives that foster understanding and appreciation of diverse backgrounds among all employees, we can better serve our colleagues, clients, and communities. 🌍 3. Confronting Privilege with Honesty: Open conversations about privilege are vital to tackling biases that come with it. 4. Focusing on Cultural Innovation: As we look ahead, we must challenge the status quo and embrace discomfort in our quest for equity. Blending creativity and technology offers a fantastic chance for innovation, but we need diverse perspectives to make it happen. At Hooton, we believe diversity isn't just a checkbox; it's a core part of our growth and success as a society. The stories and practices from our industry can shape future generations, and we're committed to taking that responsibility seriously. #Hooton #Diversity #Equity #Inclusion #CulturalIntelligence #Innovation #Empowerment Kerrie Finch Alex Bennett-Grant Luiza Prata Carvalho Frank Starling Patritia Pahladsingh

MEET THE TEAM 📣- 4.10 Noor de Waal, PR Executive Before joining Hooton, Noor worked as a freelance PR consultant collaborating with various international brands including Colmar, Helly Hansen, and Fjällräven. She has a degree in Fashion Branding from IED in Florence, Italy. Noor has a keen eye for detail, a knack for creative writing, and boundless curiosity - keeping the Hooton team sharp. With her expertise in sustainability and fashion, Noor brings a fresh perspective to our PR efforts as the newest member of the Hooton team. She actively pursues designing and creating, in her free time. Noor has built herself the ambitious goal of filling her entire wardrobe with her own designs! #meettheteam #newemployee #employeerelations

One of the most exciting partnership announcements in the advertising and creative industries this year is the acquisition of Dutch design agency addikt, by India’s largest independent agency, Schbang. addikt has delivered iconic design work for international brands such as Pride Amsterdam, Prada X Armani at Fabrique des Lumières, Rabobank, Autotaalglas, Booking.com and StarSports IPL. This marks a major milestone for Schbang’s 1300-strong team, and a pivotal moment for the industry as the newly formed "addiktSchbang" brings together cutting-edge Indian tech, British storytelling, and Dutch design expertise all under one roof. With the European programmatic advertising market projected to grow to €143.03 billion by 2029 at a CAGR of 7.22%, addiktSchbang is poised to harness this expansion and set new standards for the industry. We're excited to see the future unfold for addiktSchbang within Europe’s creative and digital advertising space. #creativeindustrynews #creativeagency #designagency #Amsterdam

This week, Hooton attended the ‘Data x GUT Feeling’ creative collider, organised by ADCN | Club for Creativity and 100 Productions, at Soho House, Amsterdam. The event started with an insightful presentation by our client, Natalia Forster, Managing Director at GUT agency, followed by other industry leaders including @Emmanuel Adjei and Jhelisa Panfred. As the title suggests, the collider’s theme was gut feeling—where it comes from, how and when to trust it, and how it correlates with data (or not). Natalia, Emmanuel, Jhelisa and moderator Alessandro Tomasi participated in a lively panel discussion offering different perspectives and ways of working within the advertising industry. We particularly liked the notion of scaling bravery and making mistakes, to train your inner voice and build your confidence. One step at a time. 💫  

Last week we had the pleasure of holding HexClad Cookware’s Netherlands PR launch, an intimate evening at Keizer Culinair to celebrate innovation in the kitchen. 🥘 Brilliantly hosted by HexClad founder Daniel Winer and chef Daan van der Lecq, journalists had the chance to sharpen up their kitchen skills and test out the HexClad range with an interactive cooking workshop. Learning an innovative twist on the classic Dutch AVG dinner whilst enjoying a beautifully curated seasonal menu and local wine pairing made it a delicious night to be remembered - we can’t wait for the next! 🍾 Huge thank you to our hosts, everyone who joined us, plus our fabulous clients Lily Holden, Leonie Brunnert Rego, David Daniels, and the Hooton dream team for pulling it all together Gemma Cooney, Janhavi Raja, Héloïse Hooton, Mariëtte van der Lee - van der Heide! 📷 Presstigieux

Every day, millions of people with disabilities face innumerous challenges – from broken lifts and missing ramps to stairs, cobblestones and narrow doors, not to mention the everyday prejudices. Prosthetics manufacturer Ottobock's latest campaign shines a light on this reality, reminding us that the toughest discipline isn’t just what we saw in the #Paralympic arena, but in overcoming the barriers that people with disabilities encounter outside of the sporting arena. As we continue to celebrate the after spirit of the Paralympic Games, let’s also take a moment to recognise those who inspire us both on and off the field. This campaign is a tribute to every individual forced to push against societal boundaries to redefine what’s possible. Here’s to championing inclusivity and accessibility in every aspect of our lives. You can learn more about this campaign through the links provided in the comments - thank you Marketing Week and LBBonline - Little Black Book for highlighting this important conversation. #Inspiration #Inclusivity #BreakingBarriers #Paralympics #DisabilityAwareness Ottobock, PRESENCE, International Paralympic Committee

We’re hiring! We’re looking for a passionate PR Account Manager to join our growing team. If you like the idea of joining an international team working with future-thinkers and culture-shapers from the heart of Amsterdam, drop us a line for more details ⬇️ Please send us your CV to hello@hooton.co 📧 #PRjobs #hiring #accountmanager #Amsterdamjobs #sustainablebusiness

Career inspiration for the weekend. Read all about Jenna Barnet's professional journey from Calvin Klein to CEO of Sunshine in The Drum. There's some lovely insights on the evolution of fashion's love affair with entertainment. https://lnkd.in/eRk65TY2 #fashion #entertainment #culture #insights

The coverage is rolling in for the second season of the wildly entertaining "Who Shat on the Floor at My Wedding?", with The Guardian, Vulture and The Independent shouting about it, just to name a few! The podcast trio have once again combined their unbridled silliness and endless curiosity in the must-listen new season. We’re ecstatic to have supported them on this journey and can’t wait to follow their adventures in the new series.  New episodes are out weekly so give it a listen and show them some love! Read more through the links in the comments. Karen Whitehouse Lauren Kilby Helen McLaughlin #pr #podcastpr #entertainmentpr #podcastoftheweek #mediarelations #mediacoverage