The Drum

Let's go... The Drum Predictions and who better than Lynn Lester to host the day ahead! 2025 is all about 'the now' - let's make it an action year, says Gordon Young, co-founder of The Drum. He predicts... 'TikTok will not be banned, there'll be more stability in Europe and the Middle East,' and he highlighted that all eyes are on 'how the USA, UK and Europe will get on together on policy.' Will it be smooth sailing or stormy waters? More to follow .. it'll feel like you're here with our The Digital Voice team! #predictions The Digital Voice™

Quick fire session is on....🔥🔥 The Drum Predictions! Richard Draycott from The Drum took on his usual brilliant MC role and here's what the line up said... Tanya Whitehouse, from Elvis said: 'Work in connection with automation but remember that we still need the big creative idea. The tech makes it more efficient - it doesn't replace it!' Close to my heart, Tanya also spoke in favour of remote working and how important it is not to pressure the workforce back into the office. Well bloody said! Emily Smith from Brandwatch went next with:'Consumers have a more mindful approach to technology. They're managing their screen time better. This mindful approach to technology means it's even more important to really think about how brands reach out to their audiences. Communities are growing in importance and brands should look to create or collaborate. Think live experiences - and be bold in how you create an immersive experience.' Kara Osborne Gladwell of Osbourne UM came next: 'Human centric ideas will win for brands. It's easy to optimize to the mean, your brand cannot stand out. Differentiation is key. AI to help brands grow but ideas make you stand out. Rethink how marketing works. Look at how you spend your marketing and get to the bottom of what's working - and what you're standing for. How do you optimize and make good decisions? Your go to is to understand your value, the differentiation to your brand and your measurement.' Kymberley Thomson from Primark said: 'The power is with your employees and their content. Your people are your experts so use those authentic voices. ' Peter Wallace GumGum took it home with an on the money prediction: 'We're moving into the mindset era - your audience is more than their demographic. Think differently and focus on targeting potential customers based on their mindsets. My prediction - we're stepping into the Mindset Era - embrace it!' #predictions The Digital Voice™

We’ve been trying to predict the future this morning at The Drum Labs 🤔🥁 Our annual Predictions event is in full swing. We’re diving into all the possibilities 2025 might bring to the world of marketing. Watch LIVE here: https://lnkd.in/eGTU62vT ⏺️ #marketing #predictions2025

“Innocent’s advertising resonates really well on TV because...” We go behind the streams with EssenceMediacom Ellie Esplen who unveils the smoothie brand’s storytelling ingredients that have remained the same – and what’s changed🍓 https://lnkd.in/eJz6VbUz #BehindTheStreams #AmazonAds #StreamingTV

Next in our ‘Behind the streams’ series, we’re popping the lid on Innocent’s brand storytelling strategy with Ellie Esplen, EssenceMediacom - coming tomorrow (Jan 30) at 10am 🍎 https://lnkd.in/eBkKU6m9

Altering a logo can be risky, but not for Heinz 🍅 In their latest OOH campaign, they showcase the strength of their brand by creatively playing with their logo and slogan. “Heinz” in its logo and famous slogan “It has to be Heinz” has been replaced with food items that Heinz products are usually paired with, such as fries, toast and bread. New work from Wieden + Kennedy 👏 #OOH Kraft Heinz

Thank you Amy Houston. I really enjoyed our chat. https://lnkd.in/eeTEziXX

Unlock the secrets to delivering seamless, personalized brand experiences across every touchpoint with insights from leaders at Airship, Vodaphone and Invisible Stuff. 🎙️ Thomas Butta, CMO at Airship 🎙️ Sienne Veit, founder of Invisible Stuff (formerly CPO at Kingfisher plc) 🎙️ Nithin Ramachandra, head of new services, vodaphone Want to level up your CX game in 2025? Watch the full session & dive into our exclusive article here: https://lnkd.in/e_VnFRBT

What’s next for AI, sustainability, data privacy, and more in 2025? 🤔 Predictions 2025 is your front-row seat to bold trends shaping the future of marketing. Here’s a sneak peek at what’s in store: ✨ Lightning Predictions – Fast-paced, expert-led insights into what’s next for agencies, media, digital marketing, data, creativity, and tech. 🎭 Would We Lie to You? – Inspired by the hit TV show, industry experts pitch their bold predictions. Are they spot-on or pure imagination? You decide! 🌍 Moving Brands Forward in 2025 – Leaders from The AA, LIPTON Teas and Infusions, Currys plc, and Unilever share how to innovate and grow while staying true to their roots. 👓 Visionary Perspectives – 2035 here we come: Hear from industry visionaries about the future of our businesses, brands, and the entire marketing ecosystem over the next decade. …and that’s just the beginning. Find out more: https://lnkd.in/eWmjvm4b #Predictions2025 #FutureOfMarketing #Innovation #TheDrum #MarketingLeadership

PR: The Secret Weapon for Strategic Leadership Ketchum UK's CEO Sera Holland makes a compelling case in The Drum for why PR deserves a seat at the decision-making table. PR isn't just storytelling. It's about trust, influence, and leading conversations that matter. Read more 👉https://lnkd.in/e5pkJcih