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Helping B2B SaaS founders build predictable growth engines @ The Growth Syndicate | T500 | Reforge '24 | Growth Advisor
Everyone loves a good growth tactic! But don’t mistake these tactics for complete growth strategies. Here’s the difference—and why it matters: As I am building a curated database for such non-traditional growth tactics it amazed me to see affiliate marketing or running ads as a "growth tactic"?Unfortunately, even established names on the market still get confused A tactic is fundamentally an effort that can be implemented and benefit you in days to a maximum of a month time. In contrast, a dedicated strategy just starts picking up after a few weeks or months and continues to drive growth sometimes for years. You should see tactics being used for optimization or validation activities whereas strategies are the fundamental building blocks of your org. We also have channels that serve to distribute the company's message or products on top of which we create strategies or tactics - Marketing 101 Why it matters? Mistaking these Lego blocks can leave you with empty hands and an unstable foundation that will shrink your margins, poor choices, and most importantly make you an easy target for your competitors. To make it short, you just won't move the needle and have to close down eventually. Let's look at some examples of strategies and tactics 👇 A dedicated strategy is... ✅ Building an SEO engine with articles, artifacts, guides, guest posting articles, etc. ✅ Creating content to activate and educate the market further to build an audience ✅ Using affiliate marketing as the main in-direct awareness channel to drive the word about your SaaS Each one of these can become a playfield for later optimization A growth tactic on the other side is... ✅ Micro-targeting conferences via Facebook ads ✅ Integrating quizzes on your website to support the purchasing process of your plans ✅ Incorporating a survey within your cancellation flow to gather feedback from churning users. See the difference? If you want more of these growth tactics, you can send me a DM for early access. #growth #experimentation #saas