Joolz

Right in time for travel season 😉. Great news! Our Joolz Aer+ has been named the 2024 Travel System Product of the year by Baby Innovation Awards! 🎉 Discover more about this lightweight & one-second-fold stroller through the link below. https://lnkd.in/dKZrkEPy #babyinnovationawards #joolzaerplus #travelsystemproduct

'Millenial parents set the bar really high and tend to ignore themselves.' 😥 Dutch parenting brand Ouders van Nu recently published an article about Millennials - the most researched & talked about generation - and what they struggle with as (new) parents. Turns out one of their biggest, most common struggles is feeling the pressure to be the perfect parent. "The desire for perfection arises from the distorted image of parenthood that they see on social media. The endless amount of information, advice and tips available online also play a role." Super interesting, since we just finalised a research ourselves, involving +/- 400 different parents around the globe with kids between 0-3 years old. Some of our key insights amongst those parents: ❤️ 91,8% feels pressured about their ways of parenting. ❤️ 52% admits feeling pressured about having to do it all perfectly. ❤️ 69% believes social media doesn't give an accurate representation of what parenthood is actually like. ❤️ 75% is longing for more authentic, "real" and unfiltered content about parenthood on social media. At Joolz, we care for parents. And we find it super important to keep it real in everything we do, say and activate - so parents can relate and feel supported, seen and heard. On social media, we launched a video format called "Real Talk with Parents", in which different parents open up about the struggles, highlights and struggles they face as parents. One of the many ways we believe we can contribute to representing real parenthood online! Read the (Dutch) article through the link below and make sure to check out our Real Talk with Parents episode about the most annoying parenting advices they've received so far. 🎬 https://lnkd.in/dJz6fecb #parenthood #worklifebalance #myjoolz

A few weeks ago, we enjoyed a wonderful 4-day gathering with 10 families at the picturesque POST Family Resort in Unken, Austria to foster deeper connections with our beloved Joolz community. Here are some highlights from our time together: ✨We kicked off with a warm welcome BBQ and Aperitivo with live music by the lake, kindly sponsored by Amouro and Chianinihof. ✨We hosted a Brand Workshop where we shared our Joolz values, introduced our latest products, and opened up about the joys and challenges of parenthood. ✨Mornings started with relaxing yoga sessions and insightful mindfulness and balance Masterclasses led by Coach Valerie Junger from the Happiness Institute. ✨We enjoyed a mountain picnic with delicious traditional Austrian dishes like Käsespätzle and Kaiserschmarrn and soaked in the gorgeous view, strolling with different Joolz models. ✨Amidst the stunning scenery, we couldn't resist using some of our families as Joolz models. 😄 A big thank you to everyone who made this experience unforgettable. Especially to our guests and our long partner POST Family Resort, our Photographer Christina from studiosoco and our Goodie Bag Partners KinderMaxx, LIEWOOD and SooNice Sunnies. Until next time! ✨

🌟 Exciting News! Joolz Aer+ named Best Lightweight Stroller of 2024 by Forbes 🌟 We are thrilled to announce that the Joolz Aer+ has been recognised as the Best Lightweight Stroller Overall by Forbes in their latest review of the top lightweight strollers for 2024! In a world where parents are always on the go, we understand the importance of convenience, quality, and sustainability. The Joolz Aer+ not only offers a sleek, lightweight design but also incorporates eco-friendly materials, making it the perfect companion for modern families. 🙏 At Joolz, We Get It – navigating parenthood is no small feat. 😅 That’s why we’ve designed the Joolz Aer+ to be your reliable partner, ensuring your little one enjoys a comfortable ride while you manage the demands of everyday life. Whether you’re commuting in the city or traveling abroad. We've Got You! 💪 Discover the full article and see why the Joolz Aer+ is making waves: Forbes: Best Lightweight Strollers of 2024 #Joolz #WeGetIt #WeGotYou #Parenting #Strollers #Innovation #Sustainability

Monday morning read! 📰 Dutch entrepreneurial magazine De Ondernemer recently published a beautiful interview with our CEO Richard den Hollander and founder Emile Kuenen. Various topics were being discussed! From counting strollers in potential new markets to gifting a Joolz Geo3 to the one and only Christiano Ronaldo. But that's not all, we also talk about how we've become the fastest growing premium stroller brand world wide and how we have the bigger ambition to contributing to making the world a better place. 🙏 Read the full interview (in Dutch ) through the link below! #deondernemer #business #brandstory #myjoolz

We are extremely grateful to be able to provide parents with the essential tools they need to care for their families through our partnership with Baby2Baby! So, so thankful for the important work they do to support future generations. ❤️  

Joolz Tackles Online Advertising Challenges at Emerce Digital Live 🤩 Last week, we hit the stage at Emerce Digital Live! We discussed the unique challenges of online advertising within the baby industry. Alongside our partner Billy Grace, we shared our strategies for bridging the gap between brand awareness and measurable performance. The key takeaways we shared: ✨ Connect the dots: Look for innovative ways to link offline customer behavior to their online journey. This holistic view will provide valuable insights to tailor your messaging and targeting. ✨ Embrace the future: We discussed the growing power of AI and its potential to revolutionize online advertising. By leveraging AI tools, you can personalize campaigns and optimize decision-making in real-time. ✨ Test and learn: Don't be afraid to experiment! A culture of testing allows you to continuously refine your approach and identify what resonates most with your target audience. Our goal? To inspire and challenge fellow digital marketers while showcasing Joolz's innovative approach. #MyJoolz #EmerceDigitalLive #DigitalMarketing #BabyIndustry

NEW: REAL TALK WITH PARENTS 📽️🎞️ At Joolz, we care for parents. And to make sure they are best prepared for the true realities of parenthood, we simply keep it real. Because YES, it's a lot. You're tired, but happy. But tired. 😅 Your heart's full, but so is that diaper. 💩 So, what better way to get a glimpse of what parenthood is actually like, than to bring out a bunch of parents and let them spill the tea about their experiences! In 'Real Talk with Parents', 6 different parents will answer several questions about this beautiful rollercoaster. On the spot. In front of the camera. Nothing but the truth. Sometimes extremely funny, other times a little bit more emotional. 💕 As parents, we probably all agree that parenthood is one hell of a ride. So goodbye, picture perfect portrayal of what life as a parent should look and feel like, and hello unfiltered honesty in all its brutality and brilliance! Check out one of our first episodes through the link below, discussing the question: "What's one thing no one told you about those first weeks with a baby?" Make sure to follow us on Instagram too, where we'll post new episodes every other week: https://lnkd.in/g8Y7TFQ Oh, and besides... did you spot one of our very own Joolzers amongst the parents? 😏 #realtalk #parents #content #myjoolz

One of the bigger Dutch newspapers Trouw recently published an interesting article about 'Mothers anno 2024'. But what does this Dutch 2024 mom look like, according to them? Well, according to the article, the mother of today... 💗 Has her first baby at an average of 30,3 years old. 💗 Holds herself responsible for family life. 💗 Arranges birthday presents, school outings, homework, groceries 💗 Spends 36 hours a week on 'unpaid work' versus 21 hours of young dads. 💗 Works a (mostly part-time) paid job, while men mostly continue to work fulltime 💗 Compares herself to hundreds of other moms through socials and blogs So it's not very surprising 'the mommy burn-out' is on the rise. That sounds pretty alarming, don't you think? 😔 We know raising kids can be tough sometimes, but it seems to has become even tougher for moms in the past years. From what we've experienced at Joolz, sharing experiences can be very soothing. Like Wendy van Poorten states in the article: "Know that everyone struggles, it's not a bed of roses for anyone (...)". We invite all of you moms and dads out there to open up about your struggles - you are not alone. You've got this! 💪🚀 Read the full (Dutch) article below. #motherhood #parenthood #struggles #mommyburnout

Wow, thank you NAPPA Awards for announcing our Joolz Aer+ as a winner! 🥇 Just to highlight one of the evaluation comments "Everything about the stroller is well-made. The design and functionality of it is impressive. The bassinet is so easy to insert.” We're flattered. 😊 Read the full article and the rest of the statements in the article below: #NAPPAAwards #JoolAerPlus #Myjoolz