Joolz’s Post

View organization page for Joolz, graphic

6,454 followers

'Millenial parents set the bar really high and tend to ignore themselves.' 😥 Dutch parenting brand Ouders van Nu recently published an article about Millennials - the most researched & talked about generation - and what they struggle with as (new) parents. Turns out one of their biggest, most common struggles is feeling the pressure to be the perfect parent. "The desire for perfection arises from the distorted image of parenthood that they see on social media. The endless amount of information, advice and tips available online also play a role." Super interesting, since we just finalised a research ourselves, involving +/- 400 different parents around the globe with kids between 0-3 years old. Some of our key insights amongst those parents: ❤️ 91,8% feels pressured about their ways of parenting. ❤️ 52% admits feeling pressured about having to do it all perfectly. ❤️ 69% believes social media doesn't give an accurate representation of what parenthood is actually like. ❤️ 75% is longing for more authentic, "real" and unfiltered content about parenthood on social media. At Joolz, we care for parents. And we find it super important to keep it real in everything we do, say and activate - so parents can relate and feel supported, seen and heard. On social media, we launched a video format called "Real Talk with Parents", in which different parents open up about the struggles, highlights and struggles they face as parents. One of the many ways we believe we can contribute to representing real parenthood online! Read the (Dutch) article through the link below and make sure to check out our Real Talk with Parents episode about the most annoying parenting advices they've received so far. 🎬 https://lnkd.in/dJz6fecb #parenthood #worklifebalance #myjoolz

Michel Bruynseels

Area Brand & PR Manager bij The Hoxton, Amsterdam | Hospitality | Marketing | Brand | Project Management | Content Creator @ BartsBoekje

2mo

👏🏼 Jill Paat

To view or add a comment, sign in

Explore topics