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BLURRED BOUNDARIES The Opportunity Between Essentials and Indulgences In today’s consumer landscape, the distinction between life #necessities and #indulgences has never been more fluid. Products once viewed as staples, like sauces or chocolate milk, are now also seen as indulgent pleasures for many. Meanwhile, traditionally indulgent items like chips, salty snacks, and soft drinks have become part of daily #consumption patterns. At LPP, we see immense value in this market shift. As the lines between necessity and #luxury blur, it creates substantial opportunities for brands to introduce #premium products and explore new markets across #Europe. Consumers are increasingly willing to elevate their everyday experiences, and this opens the door for innovation and expansion—especially for higher-margin, high-quality products. The #logistics behind such a transformation, however, is complex. Navigating diverse #regulations across different countries, ensuring timely delivery, and maintaining #compliance with strict #foodsafety standards are critical. That’s where Nedcargo plays an indispensable role. With their deep expertise in logistics for both life necessities and indulgences, they ensure that even the most premium and perishable products move #seamlessly across borders. We are incredibly proud of the work #Nedcargo is doing. Their ability to handle this nuanced logistics landscape allows our clients to focus on expanding into new territories and bringing innovative products to market. Together, we enable brands to grow and thrive in this exciting and evolving marketplace. #enjoynedcargo