OptInsight

Introducing Our new Functionality: Consent Tracking! #pharma and #lifesciences Are you striving for stellar insights into your communication strategy? Do you want to unlock the secrets of which channels are driving the highest opt-ins? Or perhaps you’re curious about which campaigns and content types yield the most valuable consent? Look no further! Our new feature, **Consent Tracking**, has arrived to make your life easier. Effortlessly integrate Consent Tracking across all your communication channels — from your website to social media, phone interactions, and even live events like congresses. This new functionality allows you to gather crucial data on consent acquisition, giving you the power to fine-tune your strategies continuously. With Consent Tracking, you can: - Gain crystal-clear insights into which channels are delivering the best results. - Discover the impact of your various campaigns and content types on obtaining consent. - Adjust your strategies dynamically to run the most effective and efficient consent & preference campaigns aligned with your marketing, brand & data protection goals. Best of all, this cutting-edge feature comes standard with our Engagement and Convert package, ensuring you have the tools you need to elevate your communication game and maximize your impact. Embrace the future of consent management and let data guide your strategy. With Consent Tracking, your path to informed and strategic engagement has never been clearer! Click for more info: ⬇ https://lnkd.in/eAxuFFPK

Read the announcement about our extended offering. https://lnkd.in/gcEQ7a3C

Martijn van den Corput , CEO of OptInsight “Together with TSD , we have successfully provided a service to assist pharmaceutical and biotech companies in increasing engagement with healthcare professionals (HCPs) by initiating phone conversations, engaging in dialogue, and obtaining consent and communication preferences before commencing digital communication. Through our expanded collaboration with Sciential - Digital Marketing for Life Sciences Brands , we are now able to establish a reliable stream of contact opportunities for the biotech and pharmaceutical sectors, utilizing various channels such as LinkedIn and other social media platforms. Our primary objective is to assist our customers as efficiently as possible at a reasonable cost, such as accelerating awareness among doctors for the launch of a new medicine” #pharma #new #lifesciences

HCPs are humans. And we conducted a study to confirm it. What a ridiculous thing to say… of course, they are human, we all know that. So why does David need to make such an obvious statement? Well, because most pharma companies tend to forget it. Commercial leads invest all their energy in their field force and then add a line to the brand plan: “Do digital activities” or something similar… In a joint study with EMJ, one of the leading medical journals in Europe, we've surveyed more than 200 HCPs worldwide, asking them their preferences for digital communication... type of content, formats, preferred channels. Have a look at the full study in my latest newsletter.

Business plan 2025....for #pharma and #lifesciences To what extent will you work in a structured way with HCP data collection, management, and integration so that you can give the #HCP the information he or she really needs? How do your current systems and channels provide and support this? Book a 45 minutes discovery call to explore how we can convert your ambitions into easy, fast and simple tech driven solutions. ⬇ https://lnkd.in/d_TKxg4

We like to give our customers choices. Because everybody is different. Get to know our packages for our consent & preference management solution. Read more ⬇ https://lnkd.in/eMR4Gn-E #pharma #pharmamarketing #lifesciences

Empowerment of your CRM... In conversations with #pharmaceutical companies and #biotechs, sometimes a discussion pops up about the importance of having (not) a consent and preference management solution in addition to a CRM and other internal solutions. Let's make it clear. Both solutions serve different purposes and have different users, but they greatly complement each other when they are used in conjunction. Especially when you are going to deploy multiple digital channels and have several internal applications where consent is captured. You can read more about it in the blog below to stay completely up to date. ⬇ https://lnkd.in/e9zkp7qN

OptInsight announces a partnership with RESPONSUM to solve data privacy challenges with an integrated solution. Together we are strong!

Make sure your webforms don't bore your HCP target group. #consent #HCPengagement #pharma

Eliminate scattered HCP data and enhance HCP engagement... #pharma #lifesciences #data #digitaltransformation