OptInsight

Empowerment of your CRM... In conversations with #pharmaceutical companies and #biotechs, sometimes a discussion pops up about the importance of having (not) a consent and preference management solution in addition to a CRM and other internal solutions. Let's make it clear. Both solutions serve different purposes and have different users, but they greatly complement each other when they are used in conjunction. Especially when you are going to deploy multiple digital channels and have several internal applications where consent is captured. You can read more about it in the blog below to stay completely up to date. ⬇ https://lnkd.in/e9zkp7qN

OptInsight announces a partnership with RESPONSUM to solve data privacy challenges with an integrated solution. Together we are strong!

Make sure your webforms don't bore your HCP target group. #consent #HCPengagement #pharma

Eliminate scattered HCP data and enhance HCP engagement... #pharma #lifesciences #data #digitaltransformation

❕ "Read about our most recent cases highlighting why #pharma and #lifesciences clients choose to use our consent and preference management solution. 📣 "We lack a central consent repository to depend on. Healthcare professional (HCP) data and opt-ins/opt-outs are spread across the organization. When we want to launch our marketing campaigns, a significant amount of manual work is required to gather the latest opt-ins and opt-outs. This process is time-consuming and poses a risk." ➡ https://lnkd.in/e_zqQvdQ

Nice statements from customers always make us happy! Do you also want to streamline data to enhance digital engagement with HCPs? https://lnkd.in/d_TKxg4

What are the most effective channels for obtaining consent from healthcare professionals (HCPs)? Part 1. When I speak with #pharmaceutical and #biotech companies, they often ask me about effective channels for obtaining consent from HCPs. They've noticed that the channel salesrep is typically not that effective, relatively expensive, and take a long time to achieve an acceptable consent ratio across the entire target group. In the upcoming weeks, I will be discussing different channels and its effectiveness. In recent years, we've observed that the telephone channel has been performing well. We've seen consent rates ranging from 40% to as high as 80% in various countries. Our analysis suggests that personal contact is especially appreciated, particularly during the launch of a new drug, brand, or treatment. In these conversations, which last up to 7 minutes, doctors are given the opportunity to explain the purpose of the conversation, and are asked about what they consider important in their work. It's also possible to provide opt-in communication preferences, such as preferred channels and topics of interest. This allows messages to be tailored to the needs of the healthcare professionals after consent. "Focusing on giving choices and prioritizing their needs determines success". Would you like to learn more about the potential success of the telephone channel for you, such as in the commercial launch of a new drug? You can find more information here. https://lnkd.in/ebmKPEWA

Are you planning to launch a new medicine in #Europe soon? Do you need to expand your digital reach among healthcare professionals (#HCPs) quickly and effectively? If you lack the capabilities to collect, analyze, and integrate data rapidly in order to take the right actions towards your target group based on reliable information, we can help. We assist various #biotechs and #pharmaceutical companies with their launches in Europe. Interested in learning more? Download our fact-sheet or schedule a no-obligation appointment with us. https://lnkd.in/ervgevnA #commerciallaunch #productlaunch #data #commercialeffectiveness #digital

"Connecting the Dots in Pharma"... In the transformation toward a more customer-centric approach, internal silos pose a challenge. Do you need to break them down? Definitely not. Should you connect these silos? Absolutely. A great example of connecting the dots is organizing #consentmanagement from a customer perspective. The #privacy teams need to ensure that personal data of healthcare professionals (HCPs) is well managed. #Omnichannel teams require this data to assess the effectiveness of channels in obtaining consent as a sign of trust. Additionally, content #marketers rely on consent (opt-in or opt-out) to digitally engage with the target group. As a result, OptInsight published a whitepaper this summer about ownership in this area based on a linked poll. If you're interested in connecting the dots in pharma, please give it a read! https://lnkd.in/e2Xai2Wb

"You can only share good content with HCPs effectively and efficiently if your data is in order...." As a #pharmaceutical or #lifesciences company, you face many daily challenges. From a commercial standpoint, the main challenge is to build trust with the target audience and maintain effective communication. Unlike other industries, this involves navigating the complex task of persuading healthcare providers (HCPs) to prescribe your products or treatments, as predicting their behavior can be difficult. Amid these challenges, one thing is certain: a pharmaceutical or life science company equipped with accurate information from a healthcare professional (HCP) can effectively meet the real needs. To accomplish this, high-quality and up-to-date data is essential. We recognize the difficulties in obtaining this data. At OptInsight, we frequently encounter challenges in managing consent and healthcare professionals' communication preferences (HCPs). These preferences are typically scattered across different applications, and integrating a landing page or QR code used during a conference with the appropriate CRM applications can be challenging. Often, knowledge, competencies, or a good solution are lacking. For example, a hub that connects channels and existing applications. We provide a solution that consistently collects consent data and communication preferences, assigns them to the appropriate doctor, and integrates them with your current data. This allows you to effortlessly gain insights and take the necessary next steps with a healthcare professional. What is your perspective on this topic? We are eager to hear from you. Please feel free to schedule a 45-minute discovery call using this link: https://lnkd.in/d_TKxg4 #crm #omnichannel #data