Ringo.

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a new pop collab make a tube man's dance more infectious? 👇 Apple's iPhone 16e campaign features the first listen of "Talk," a brand new track from Selena Gomez and Benny Blanco. Directed by Kim Gehrig through Somesuch, the "Meet iPhone 16e" spot showcases a dancing "Air Dancer" whose colorful, carefree movements perfectly complement this fresh pop collaboration. This world premiere sync gives viewers an exclusive first taste of the new song while cleverly demonstrating the phone's capabilities through the Wiggleman's gravity-defying dance moves - a playful approach to highlighting features like the phone's cinematic stabilization and low-light capture. Credits: Brand: Apple Agency / Creative: Unclear Production: Somesuch US Director: Kim Gehrig Track: "Talk" Artists: Selena Gomez & Benny Blanco This sync demonstrates the strategic value of featuring an exclusive music premiere in an advertising campaign, creating buzz for both the product and the artists. Credits are limited tag away! #SimplifySync #AmplifyCreativity #Ringo

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a haunting electronic track expose the hidden reality behind a perfect façade? 👇 YSL Beauty's powerful "Don't Call It Love" campaign features Hælos' atmospheric track "Pray" to create a dissonant undercurrent beneath seemingly idyllic romantic scenes. This BETC Etoile Rouge creation, directed by Léa Ceheivi, uses the track's ethereal quality to subtly signal that all is not as it appears. Released last week for International Women's Day as part of YSL's "Abuse Is Not Love" program, the film subverts fashion advertising conventions by revealing the warning signs of relationship violence embedded within seemingly romantic moments. Hælos' textured composition provides the perfect sonic backdrop for this narrative shift. Credits: Brand: Ysl Beauty Agency / Creative: BETC Étoile Rouge President and Head of Creation at BETC: Stéphane Xiberras Executive Creative Director : Florence Bellisson Vice President: Marine Hakim Creative Directors: Aurelie Scalabre & Romain Pergeaux Vice President & Head of Production: Fabrice Brovelli Creative Producer: Jennifer Braux Post Producer: Sarah Dufief Production: Aswan Director: Léa Ceheivi Producer: @Ousmane Ly Production Manager: PENELOPE DE LA IGLESIA Music / Sound: Green United Music Music Creative Director: Adam Ghoubali Track: "Pray" Artist: Hælos This sync demonstrates how music can serve as a powerful tool for emotional storytelling, creating dissonance between visual beauty and underlying truth. #SimplifySync #AmplifyCreativity #Ringo

New Bi-Weekly-ish Newsletter is out, this time featuring a rant on Trump, Salomon Lighthelm's stunning work on Little Simz's "Flood" video, the revolutionary AI/traditional hybrid approach in a new shower gel ad, why the music industry's silent protest against AI might be missing the mark a fascinating "vibe coding" project visualizing Don McLean's "American Pie" by Iain Tait and a tribute to the late David Johansen of the New York Dolls. As always, there are opinions. Many opinions. #MusicIndustry #AIinCreative #DavidJohansen #NewYorkDolls #MusicTech #Newsletter

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a 90s hip-hop anthem energize a footwear revival? 👇 Steve Madden's Spring 2025 campaign "SMtv's House of Steve" features Salt-N-Pepa's iconic track "Shoop". This high-energy spot, directed by Steven Brahms through Golden Projects, leverages the 1993 hit to amplify its nostalgic celebration of 90s pop culture and New York City's vibrant energy. The campaign showcases the city's diverse artistic community, featuring real New York artisans including burlesque performers, showgirls, musicians, drag queens, break dancers, and even Steve Madden himself. Salt-N-Pepa's infectious rhythm creates the perfect soundtrack for this celebration of bold trends and self-expression. Credits: Brand: Steve Madden Creative Director: Jisoo Hong Art Director: Tina Bearden Senior Producer: Nicholette Hails Junior Producer: Samantha Adams Production: Golden Projects Director: Steven Brahms Managing Director/Executive Producer: Chris Ehrmann Executive Producer/Head of Production: Natalie A. Warkenthien Production Designer: Jason Singleton Track: "Shoop" Artist: Salt-N-Pepa This sync demonstrates how a classic hip-hop track can help bridge decades, connecting a brand's modern offerings with the nostalgic cultural moments that continue to inspire fashion today. #SimplifySync #AmplifyCreativity #Ringo

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a Broadway classic celebrate small business heroes? 👇 Hiscox USA's Oscar-night campaign features a clever adaptation of Irving Berlin's "There's No Business Like Show Business" - reimagined as "There's No Business Like Small Business." This Broadway-inspired spot, created by Terri & Sandy and directed by Freddie Powell, uses the theatrical classic to celebrate entrepreneurship with all its thrills and challenges. The musical adaptation perfectly captures the spirit of small business ownership, from the exhilaration of being your own boss to the inevitable disasters that can strike - which is where Hiscox's insurance services come to the rescue. Credits: Brand: Hiscox USA Agency / Creative: Terri & Sandy Group Creative Directors: Todd Condie, Mike Cicale Art Director: Joie Ha Executive Producer: Michelle Strank Production: DROOL Productions Director: Freddie Powell Executive Producer: Genevieve Sheppard Producers: Ewen Brown, Eytan Gutman Sound Design: Sound Lounge Sound Engineer: Peter Holcomb Sound Producer: Dana Villarreal Music: Premier Music Group Music Supervisor: Meghan Currier Track: "There's No Business Like Small Business" (adapted from "There's No Business Like Show Business") Original Composer: Irving Berlin This sync demonstrates how a beloved Broadway standard can be cleverly adapted to celebrate a completely different industry while maintaining its theatrical energy. #SimplifySync #AmplifyCreativity #Ringo

Amazing! We've been live for less than 14 days, and over 100 people have already signed up for Ringo. Beta 001: music supervisors, agency producers, ad creatives, artist managers, sync managers, the whole spectrum. It's been fast, wild, and the reactions are intense and range from: "This is the dumbest thing ever🖕" to "Oh my god, this is an absolute game changer.😊")  The truth... likely somewhere in the middle, but we’re onto something and taking significant steps on a long road ahead. Also curious about getting sync prices in 90 seconds. Sign up now for Ringo! Link in the first comment (because, you know, algorithms).

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a Velvet Underground classic capture the power of support? 👇 Re-Upload. This time with the right credits. Adidas' latest global brand campaign "We All Need Someone To Make Us Believe" features a rearrangement/remix of The Velvet Underground's "I'm Sticking With You". This poignant track provides the perfect soundtrack for a series of slow-zoom, one-shot captured moments of resilience and support. The combination of this tender song with powerful visuals of both elite athletes and everyday sports enthusiasts creates a moving testament to the importance of having someone in your corner. As Crowns & Owls explains, the approach deliberately breaks from the "tired feeling epileptically edited sports marketing language," creating something that feels "confident, honest and timeless." Credits: Brand: adidas Agency / Creative: TBWA\NEBOKO & 180 Global/Los Angeles Creative Directors: Thomas Jullien, Simone Di Laus, Dan John, Christian Lopez, Darren Cronje Associate Creative Director: Inna Vartazarian Senior Copywriters: Hampus Elfström, Nick Bristow Art Director: Tracy K. Copywriter: Natalia Zapata Fernandez Senior Producer: Annelien Orbie Senior Producer: Sylvia Van Elmpt Producers: Olivier Nass, Olinda Da Achada, Sansan Krijgsveld Junior Producer: Robyn Ransmeier Production: Anorak Film Directors: Crowns & Owls Sound Design: King Lear Music & Sound Executive Producer: Suzy MacGregor Producer: Natalie Curran Sound Designers: Jack Sedgwick, Ed Downham Music: The Velvet Underground & James Blake Arranged & Mixed by King Lear Music & Sound This sync demonstrates not only how a gentle classic can be repurposed to create a powerful emotional resonance in a contemporary sports context and what an amazing platform sync in commercials, and in this specific case an Adidas commercial is for music discovery. Kudos to all involved! #SimplifySync #AmplifyCreativity #Ringo

🚨 🎵 𝑮𝒓𝒆𝒂𝒕 𝑺𝒚𝒏𝒄 𝑨𝒍𝒆𝒓𝒕! 🎵 🚨 Can a Native Tongues classic make running more relaxed? 👇 ON's latest campaign brilliantly pairs everyone's favorite furry red monster with Black Sheep's iconic hip-hop track "The Choice Is Yours". In this inspired meeting of worlds, Elmo and the Native Tongues classic come together to challenge the "no pain, no gain" mentality of running. Director Daniel Wolfe crafts a refreshing narrative where the laid-back groove of Black Sheep's track perfectly captures ON's message that maybe, just maybe, we don't need to punish ourselves to enjoy a good run. The choice of "The Choice Is Yours" isn't just clever wordplay - it's a perfect musical metaphor for ON's philosophy about making running more accessible and enjoyable. The track's playful energy and Elmo's natural charm create an unexpectedly perfect partnership that makes you wonder why no one thought of it before. Credits: Brand: ON Chief Marketing Officer: Alex Griffin Senior Director Brand Communications: Morag Bruce Senior Director Brand Strategy: Greg White Head of Production: Jaime Tan Marketing Campaigns Lead: Julia-Katharina Jähne Global Campaign Manager: Mariona Berenguer Senior Art Director: Davy Renaud Head of Art Direction: Matt Tucker Lead Producer: Luke Judlin Producer: Zsófia Nemes Agency: Flower Shop NYC CCO: Alastair Merry Creative: Boris Opacic CEO: Mary Lou Bunn Project Manager: Bridgette G. Production: Love Song Director: Daniel Wolfe Managing Partner: Kelly Bayett Production Manager: Rosie Marchant Sound: Wave Studios London Sound Designer: Jonny Platt Producer: Caroline Jemirifo Music Supervision: Pitch & Sync Music Supervisors: Simon Robinson, Nicolas Wheatley Creative Director: Alex Lavery Music Supervision: THE HOGAN Music Supervisors: Sean Hogan, Ludo Swaniker Jim Henson Company: Puppet Wrangler & Assist: Lara MacLean Track: "The Choice Is Yours" Artist: Black Sheep This sync demonstrates how classic hip-hop can help reimagine a traditionally high-intensity category with a more relaxed vibe. Huge props to everyone involved in making this happen - from getting Sesame Workshop and The Jim Henson Company on board to clearing a Native Tongues track. This is the kind of creative synergy that makes our industry exciting. #SimplifySync #AmplifyCreativity #Ringo

We are live.

Music Ally's Stuart Dredge spoke to Ringo's Marcel Alexander Wiebenga.