Silo

How can we design wayfinding that intuitively guides people based on programming rather than destinations, reflects the venue’s bold identity, and ultimately ensures an effortless visitor journey? Lead designer Eline W. shares how we are tackling the wayfinding challenges at TivoliVredenburg in Utrecht – a venue as eclectic as its performances. With multiple entrances, seven stages, large crowds and diverse architecture, navigation is not always easy. Our solution will enhance visibility, adapt to different atmospheres, prioritise symbols over text, integrate digital guidance, and adjust according to the programme. Find out more on our website: https://bit.ly/3CEkGtJ Phase one of the wayfinding and signage will be rolling out in the next few months! #wayfinding #signagesolutions #designinnovation #musicvenue #utrecht #SiloDesign

Workspaces with a story A great workspace is more than just a place to work – it’s an extension of a company’s identity, values, and culture. By aligning spatial design with the brand’s core principles, the offices of Nationale-Nederlanden in The Hague and Rotterdam reflect the company’s commitment to transparency, collaboration, and sustainability. We believe that brands are more than logos, visuals and communication style guides – they should be experienced and embodied. How does your workplace reflect your organisation’s values?  Read about our work for NN here: https://bit.ly/3ZpmrBT Architect: Fokkema & Partners Architecten Client: Nationale-Nederlanden Photography: Mike Bink fotografie #WorkplaceDesign #BrandIdentity #OfficeCulture #SpatialBranding  #SiloDesign

Im/material takeaways at MaterialDistrict Sustainable design is crucial at every level of the built environment – whether our clients explicitly request it or not. MaterialDistrict in Utrecht presents an excellent opportunity to explore new products, discover innovative applications, and catch up with partners and suppliers. Spatial designer Valentina Lovric and strategist Rogier Coopmans visited the fair and identified four im/material takeaways:  ➤ Mycelium is everywhere – When searching for bio-based acoustic materials, mycelium panels stand out both aesthetically and in terms of sustainability. We're eager to find the perfect use case within our work.    ➤ From your plate to plate material – It’s exciting to see food production waste streams, such as oyster shells, transformed into mouth-watering interior finishes.  ➤ Keep a close look – The castor oil panels caught our eye, but a deep dive into composition and sourcing is still required.  ➤ Corn just pops – As a bio-based product derived from agricultural waste, we saw corn-based materials that offer rich textures and colours which can bring a natural flavour to interiors.  Back at the studio, we will research these materials and hope to incorporate them into our material library. The library system helps establish a hierarchy within our ever-growing sample collection, channelling our material expertise to better advise clients on sustainable options.  Ultimately, as we approach design from a brand experience and storytelling perspective, we always seek materials with processing possibilities that allow us to integrate communication and graphics into the built environment. #materialdistrict #sustainabledesign #materiallibrary #circulardesign

Navigating hospitals can be overwhelming - especially in moments of stress and urgency Effective wayfinding goes beyond signage. It’s about designing intuitive experiences that guide patients, visitors, and staff seamlessly through complex environments, reducing confusion and frustration. Our approach to hospital wayfinding integrates: ⬩Clear guidance from the start: patients receive instructions in their appointment letters and check-in kiosks provide tickets with route and wait time details ⬩Inclusive navigation: pictograms and simplified clinic names, increase accessibility for non-Dutch speakers and those with low literacy ⬩Wayfinding through storytelling: hand-drawn floor numbers and lightbox graphics make navigation easier and create memorable visual cues, and add a sense of lightness  In our work for Zaans Medisch Centrum, the wayfinding and storytelling operate in tandem. By carefully considering the hospital’s layout, movement patterns, user needs and regional heritage, we have created systems that reduce anxiety, improve efficiency, and enhance the overall hospital experience. Read more about the project here: https://bit.ly/3umkX0r #wayfindingdesign #innovation #designforpeople #navigatingspaces #spatialbranding #designnederland #Silo

🔍 Discover how a thoughtful, fresh new look can redefine a familiar shopping destination and create lasting connections. We reflect on the total overhaul of wayfinding at Winkelcentrum Zuidplein, a major retail destination and important transportation hub in Rotterdam. A new approach and clear design refine the physical touchpoints at the mall to create an experience that meets the needs of both shoppers and commuters. Key highlights: ➡️ Improved visibility: clear signage and overview maps that improve navigation, serving a dual-purpose retail and transportation hub ➡️ Cohesive aesthetic: a unified design language aligned with the modernised storefronts, improved lighting, and streamlined parking access, designed by TconcepT ➡️ Smart wayfinding: a system that combines interactive maps and static displays to guide everyday shoppers, commuters, and incidental visitors. Read case study here: https://bit.ly/3usGIeH #wayfinding #retaildesign #customerexperience #designinnovation #SiloCreative #winkelcentrumzuidplein #Rotterdam #signage

Ben jij BNO-lid en op zoek naar een mentor? Rene Toneman, mede-oprichter en creatief directeur van Silo, deelt zijn ervaring en inzichten met ontwerpers die willen groeien. Je kunt met hem sparren over o.a. vakmanschap, strategie, ontwikkeling en ondernemerschap. Interesse? Lees hier meer ↓  🔗 https://lnkd.in/e6tRhppn #BNO #Madebydutchdesigners #Mentoring  

We’re looking for a Graphic Design Intern to join our team!  At Silo, we believe in design that connects, challenges and inspires. If you’re passionate about working on projects for major clients, with a special focus on integrating branding into the spatial environment we’d love to hear from you.  If your interning days are (long) gone, sharing this with the next generation is much appreciated! Apply now: https://bit.ly/3QgjfoB #graphicdesignintern #hiring #intern #graphicdesign #jobseeker #opentowork #recruitment #jobalert #jointheteam

Something’s in the air… 🙌  At Rotterdam Hofplein, our spatial branding approach connected Unilever's brands and shared values to Mecanoo’s interior, creating an inspiring office environment and contributing to a strong organisational identity.  In 2025, we’re excited to partner with Unilever again – this time at AIR Offices Rotterdam, in the commercial heart of Rotterdam! https://bit.ly/4jZ9pVV Together with Fokkema & Partners, we’re creating a dynamic branded environment that encourages collaboration, strengthens Unilever’s presence in the city, and reflects its global ambition. Stay tuned for updates! All photos by Mike Bink fotografie #Unilever #BrandedEnvironment #WorkplaceDesign #Rotterdam #Collaboration #OfficeDesign #AIROffices

Ready to learn something new? So are we! Last year, Silo was selected to design and implement a consistent facade identity system for Bibliotheek Den Haag. We are kicking off this project by revising the faces of the library branches in Haagse Hout, Segbroek, and Scheveningen. More than just a design update, our approach will greatly enhance the library’s visibility and accessibility – making branches more recognisable and inviting for every visitor.   Read more about our work for Bibliotheek Den Haag: https://bit.ly/41rKvqV #design #brandidentity #accessibility #project #libary #staytuned

How do you create a visitor experience that makes people feel as if they sneaked into the staff entrance of a museum? 🔍 Showcase of our work for Depot Museum Boijmans Van Beuningen in Rotterdam Silo with Norday, thonik, Summit DIS BV, MVRDV and many more #depotrotterdam #wayfinding #visitorexperience #UX #dutchdesign #awardwinning #signage #rotterdammakeithappen Depot Boijmans Van Beuningen is the world’s first art depot open to the public. The visitor experience blurs the line between back-of-house and front-of-house. Treating everyone as if they work in the building. Wayfinding is designed as an extension of the architecture, including digital tools to browse the entire collection. Explore more ➡️ https://bit.ly/3srMxV0