smartocto

The US Presidential election is only a few weeks away. At this point, if you’re responsible for covering it, you’re probably tired. Your audience is probably tired. This webinar is for you: to help you enter the last week of your campaign with an arsenal of new ideas and approaches that will boost engagement and empower your audience*. Creating election coverage that matters with Stefan ten Teije (smartocto), Lynn Walsh (Trusting News) and Jaisal N.(Solutions Journalism Network) Thursday, 31 October 2024 at 17:00 CET Our talking points: - How solutions journalism can help strengthen reader engagement - Why this approach is improving trust in media - A framework for combining solutions with user needs  - Data report and analysis of the most successful recent stories at SJN Register for the webinar: https://bit.ly/3Nt72eM (*and what we’re talking about here isn’t just for big elections: these strategies work equally well for other big news stories too)

While tensions in the American campaign rise, it’s up to journalists to keep a cool head. How can they do that? This Thursday, we’ll discuss it with Jaisal N. and Lynn Walsh. Together, we’ll explore the phenomenon of constructive journalism and demonstrate how data-driven research can guide your reporting on the elections - not just the US elections. Expect valuable insights and practical tips designed to help you work smarter. After all, it’s 𝐬𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨𝐛𝐞𝐫! Register now for the webinar: https://lnkd.in/gR8GhXWs #uselections #datanalytics #editorialanalytics #webinarjournalism

As the election cycle nears its end, political fatigue is at an all-time high. How can you keep your audience engaged without overwhelming them—or yourself? Perhaps this read can offer some fresh ideas: https://bit.ly/3AbInIG

𝗢𝘂𝗿 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗮𝘀 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗹𝗼𝘁 𝗺𝗼𝗿𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴. 𝗪𝗲’𝘃𝗲 𝗮𝗱𝗱𝗲𝗱 𝗮 𝘀𝗲𝗰𝗼𝗻𝗱 𝗴𝘂𝗲𝘀𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿! 𝗬𝗼𝘂 𝘀𝗶𝗺𝗽𝗹𝘆 𝗰𝗮𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁 𝗻𝗼𝘄! This webinar will happen just days before the U.S. heads to the polls, so what we’re talking about will be timely and super relevant. Most newsrooms around the world will be covering this election to some extent - so that means that each newsroom has the opportunity to put their unique perspective on it. What’s yours planning to do? Lynn Walsh from Trusting News will help you think about the kind of impact you want to make. Lynn is an Emmy award-winning journalist who has worked in investigative journalism both nationally and locally in California, Ohio, Texas, and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president of the organisation. Based in San Diego, Lynn also works as an adjunct professor and freelance journalist. We’ve also invited Jaisal N. from the Solutions Journalism Network to speak. Jaisal leads the Advancing Democracy Fellowship, helping newsrooms reinvent their political coverage and deepen their election reporting beyond the horse race. He is a graduate of the University of Maryland, College Park. Over the past decade, Jaisal has reported for Democracy Now!, The Atlantic, Bolts Magazine, The Real News Network, and Baltimore Beat. Stefan ten Teije will be hosting the webinar. He is a senior content editor at Smartocto and will moderate the discussion. Feel free to send your questions in advance by replying to this email. Register right now! ➡➡➡ https://lnkd.in/gR8GhXWs #USelections #dataanalysis #constructivejournalism #solutionsjournalism

Where should the editorial focus be on election day, what essential questions need to be answered, and what format should the news be presented in? 🤔 One way is for example to check Google Trends and see what kind of information people are searching for. We also know what kind of user needs are most popular on election day. Read on for smartocto’s report on election coverage - and a helpful planning framework ➡ https://lnkd.in/eRS_45Dx

Although the number of hours people worldwide spend on social media has remained stable for years, news media are noticing a shift in traffic to their websites. 📉 Smartocto analysed statistics from traffic via social media of the past four years to uncover the trends you need to know about. 𝐓𝐡𝐞 𝐝𝐞𝐜𝐥𝐢𝐧𝐞 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐧𝐞𝐰𝐬 𝐬𝐢𝐭𝐞𝐬 𝐢𝐧 𝐬𝐢𝐱 𝐜𝐡𝐚𝐫𝐭𝐬: https://lnkd.in/eH5wBkBB #socialmedia

Does your newsroom have social media editors? What is their contribution to the overall traffic on your website? 🤔 Check out these graphs and find out what the benchmark is! 📊 📊 📊 📊 📊 📊

As we approach the final stretch of the U.S. elections, it’s time to shift focus from the constant cycle of polls and political personalities to what really matters: solutions. Horse race journalism, while exciting, often neglects deeper societal issues. Constructive journalism, on the other hand, digs into the complexities and asks the important questions. What are the stakes? How can we foster better debate and understanding? 🧐 Read more about this: https://bit.ly/3Nh0FeH

Speaker Alert! Tomorrow I'll be speaking on the INMA Newsroom Transformation Master Class together with Emma Löfgren Dmitry Shishkin Marci Alboher Duncan Magidson and Jens Pettersson on newsroom culture, user needs and content strategy. It will be hosted by Amalie Nash Hope to see you there ! Here's the link to the event w/ all the relevant info 👇 https://lnkd.in/e9JJaCNX

At the b° future festival in Bonn, Germany, the spotlight was on constructive journalism last weekend. Our editor, Stefan ten Teije, was there and had his understanding reaffirmed on how crucial it is to map out audience expectations more accurately. According to many of the speakers, constructive journalism is a pressing necessity to strengthen the connection with audiences, particularly as more young people are no longer turning to traditional media for information. The urgency to address this was palpable. Constructive journalism in practice delves into grey areas and nuances, uncovers problems, and fosters debate. In the view of German broadcaster Deutsche Welle, the aim is to help people grasp complex issues and see potential paths for change, Manuela Kasper-Claridge told the professionals in attendance. But how can this be achieved? According to Tina Rosenberg of the Solutions Journalism Network, every editorial meeting needs someone to ask: "Is there a solutions angle possible in this story?" This inevitably requires a shift in approach. As Peter Damgaard Kristensen pointed out in a citation: "You can't change what you don't measure." He demonstrated how a tool powered by artificial intelligence can identify and evaluate constructive articles. Furthermore, he showed that media outlets serious about adopting this approach see a tangible increase in engagement with their articles. This was also the message smartocto brought to the festival: if you want to understand what your audience desires and expects from you, you need to map it out and track changes using the best data tool available (which is indeed our own tool, sorry not sorry). Thanks to smartocto.ai, the system can suggest improvements to a text, aiming to deliver insights such as: 𝗙𝗼𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀, '𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗺𝗲' 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 '𝗚𝗶𝘃𝗲 𝗺𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲' 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀. Want to know how to get there? Request a free demo right now: https://lnkd.in/epNMHzsU #BFF24 #Bfuturefestival #Bonn #thanksforhavingus!