As digital natives, we know how to tell the story of companies and brands through social media. We do this not only with unique content and inspiring campaigns, but especially by initiating the conversation. Because it is only when you really connect with your target group that you will be able to create fans. And that generates extra value for your brand. With a team of 60 enthusiastic experts, we are ahead of the game, keeping up with the times and thinking ahead in the dynamic world of social. Somention provides strategy, content creation, social advertising and webcare & community management for a large number of (international) A-brands in 15 languages. Together with our dedicated fans from all over the world, we build on the success of our clients!
Externe link voor Somention
Stationsplein 45
Rotterdam, ZH 3013AK, NL
Somention heeft dit gerepost
Dat de winnaars in de categorie Beste Talent van The Best Social Awards iedere keer hartstikke getalenteerd zijn, is natuurlijk geen geheim. Maar er lopen nog veel meer mensen rond met opvallende vaardigheden. Misschien winnen zij daar geen prijs mee, maar ze zijn wél leuk om over op te scheppen op kringverjaardagen. – In samenwerking met Somention –
Our second nomination for the #contentmarketingawards 2024 is for best innovation in AI. Have a look how we used AI to shake up our content strategy for Koninklijke De Kuyper. De Kuyper is no stranger to mixing things up with their wide range of cocktail liqueurs, but this time, the secret ingredient was… AI! With the help of AI tools, we created a successful content series that shared the stories behind classic cocktails. The result? Faster production, lower costs, and a broader reach than ever before! 👉 The Challenge: They have amazing stories to tell, but with only still images and a specific budget, traditional video shoots weren't an option. That’s where #AI came in, helping us create a dynamic content series. 👉 Our Approach: We leveraged AI tools for scriptwriting, image creation, video editing, and more, creating the “Classics Class” series. This allowed us to produce engaging content without the need for expensive shoots. The result? 8 videos, with 5 live so far, reaching 4.5 million people. Our World Cocktail Day video even went viral, hitting 2.7 million views! ✅ The Results: AI content was a game-changer: 25% longer watch times 36% more likes Lower CPM (€0.54 vs. €1.17 for traditional content) This just show how AI can open creative doors and achieve maximum impact with whatever resources you have. 🚀 Read more: https://lnkd.in/eD_gDfsr #AIInMarketing #DigitalTransformation #MarketingInnovation Marketing Report | Nederland
We’re thrilled to be nominated for the #contentmarketingawards 2024, so over the next two weeks we'll be sharing our entries. Starting with our Medal nomination for MediaMarkt Community Management. Best personalisation - Distribution, Conversion & Data. The challenge? Customers felt unheard, and reviews reflected it. Our solution? A proactive webcare and community management strategy that transformed the conversation. ✅ Key Results: Reduced negative sentiment by 60% in the Netherlands and 42.5% in Belgium. Boosted Trustpilot scores from 1.9 to 4.2 (NL) and from 1.3 to 4.1 (BE). Positive reviews surged: +31% in NL and +336% in BE. Social engagement went up 11.23% (NL) and 84.41% (BE). We're proud to have built stronger relationships with customers and improved MediaMarkt’s online reputation. Onward to the awards! 🌟 Read more: https://lnkd.in/ea2pFCgA #ContentMarketingAwards #CustomerEngagement #MediaMarkt #CommunityManagement MediaMarkt Nederland MediaMarkt Belgium Marketing Report | Nederland
We're wrapping up the week with some exciting news! Somention has been nominated for three awards and one medal in the Marketing Report | Nederland #ContentMarketingAwards 2024! 🏆 Award Nominations: Category: Content Marketing for own Agency Somention Category: Innovation with AI Client: Koninklijke De Kuyper : AI in the mix Category: B2E Content Marketing Campaign Client: Werken Bij Kruidvat by AS Watson Benelux Campaign: Apply with your bestie in collaboration with LiveWall 🏅 Medal Nomination: Category: Best personalisation - Distribution, Conversion & Data [Community Management] Client: MediaMarkt Nederland & MediaMarkt Belgium : Van negatief sentiment naar een betrokken community. Stay tuned next week for closer look at the entries. Congratulations to the whole team and we are so proud to be on the list with the other nominees in these categories! #cmta #socialfrontrunners #marketing #award #ContentMarketingAwards
Dare to focus on the niches where your brand truly shines! DAF Trucks NV is all about real connection with their engaged and close-knit community. Their audience appreciates authentic content that is in line with their very specific social niche. By listening and engaging with their community in the comments sections we came up with a video series that speaks directly to this target group and makes them part of the conversation. That's the power of community management in your overall content strategy! Check out our social forecast for more insights on how to stay ahead of the game. 🔗 https://lnkd.in/ebfaw3tb #communitymanagement #MTVCribs #microcommunitites #socialfrontrunners
On Thursday, September 26th, Het Grote Trend College took place on the Rooftop of the Groothandelsgebouw in Rotterdam. Together with 150 marketers, we explored the future of social media. In case you missed it, here’s a recap of our predictions. Sharing is caring! https://lnkd.in/ebfaw3tb See you next year?
Why is strategy so important? In today’s digital landscape, where trends shift quickly and platforms like TikTok continuously evolve, a strong social media strategy is essential to stay relevant. Without a clear roadmap, brands can easily get lost in the noise. A well-defined strategy not only guides creative content but also ensures measurable results, helping brands connect meaningfully with their audience while achieving long-term success. We are excited to be expanding our strategy business line. With two new strategists: Dieuwke de Voogd and Bob Koenderman, our growing team is ready to support brands in navigating these exciting new times! 🔗 https://lnkd.in/d2z-k3Sj #strategy #socialmedia #marketing #rotterdam #socialfrontrunners
What a day! 🚀 Last Thursday, we hosted Het Grote Trend College on The Rooftop of the Groothandelsgebouw in Rotterdam. Together with 150 marketeers we explored the future of social media and took a deep dive into strategies that will shape 2025 and beyond. A huge thanks to Vivian Kowalski and Dan Verhoeven for their trend insights, and to Matthijs Jaakke and Leander Roet for taking us into the world of Snapchat 🙌 Another round of applause to the insightful panellists, Liane Lens-Bolk, Anke Reusken, and Manouk Gunter for sharing your expertise on integrating social into your brand's marketing strategy. We left inspired and ready for the next edition of Het Grote Trend College in 2025!💡 📷 Judith Bovelander #socialfrontrunners #SocialMediaTrends #MarketingStrategy #EventRecap #FutureOfMarketing #Inspiration Jamestown
It's almost time! Join us on Thursday, September 26th, as Vivian Kowalski and Dan Verhoeven unveil the hottest social media trends for 2025 and beyond. Don’t miss Matthijs Jaakke and Leander Roet from Snap Inc., who will dive deep into platform secrets. They’ll share invaluable tips to help your brand stand out in a crowded digital landscape! Learn how to seamlessly integrate social media into your marketing strategy and make your brand a #socialfrontrunner. An engaging panel discussion featuring Liane Lens-Bolk (CMO of Unox, Calvé, Conimex at Unilever), Anke Reusken (Manager of Employer Branding at AS Watson), and Manouk Gunter (Global Social Media Manager at Allianz Direct). See you there! #hetgrotetrendcollege #socialmedia #trends2025
The half-year rankings for the Instagram Top 100 and TikTok Top 50 are out! Twice a year we look into the best performing Dutch accounts in terms of followers and engagement and at the end of the year we revisit these to crown the winners. 🏆 On Instagram Rijksmuseum is leading the pack with The Ocean Cleanup in second. Newcomer HEMA jumps 33 spots to secure their place in the Top 10. On TikTok Justdiggit takes the top spot with an impressive engagement rate of 19.33%! Check out the full lists on our blog! 🔗 Link in comments. #socialfrontrunner #instagramtop100 #tiktoktop50